Hyperforma

Hyperforma accompagne les organismes de formation et les formateurs pour développer leurs revenus. 
On crée avec vous un système d'acquisition et de conversion optimisé (sans prospection).
10 ans d'expérience et 4,000,000€ généré avec nos clients.
Références clients : Growth Tribe, Learn Assembly, Panache, Growth Hiring...

Fondateur

Growth Tribe Academy

Growth Tribe is a digital learning partner for both individuals & organisations, specialising in data science, growth, innovation and customer experience.

It helps learners and partners acquire the most in-demand digital capabilities through actionable, hands-on and enjoyable courses & learning programs.

Growth Tribe has supported the learning journeys of over 30,000 adults from over 900 organisations including Google, Facebook, Spotify, Skyscanner.

My responsibilities included : 

- Structure and steer the company on the French market: P&L, OKR, Qualiopi Audit
- Define and execute sales strategy: 7-figure turnover
- Implementation of company processes, KPIs and reporting system 
- Recruitment and management of a multi-disciplinary team: 30+ employees, up to 8 direct reports
- Implementation of lead generation strategy: annual budget €500K+
- Establish strong partnerships with key stakeholders (OPCO, Pôle emploi...)
- Public Speaking (Station F, BNP Paribas, Leboncoin, Crédit Coopératif, La Banque Postale)

General Manager France

Growmance - Growth Hacking Playbooks

Growmance -  Grow your business with exclusive playbooks from world-class Growth Hackers.

- Content Marketing : 30+ interviews (Buffer, Segment, N26...)
- Partnerships : Growth Hackers TV, Viral Loops...
- Guest blogging : Maddyness, 1001startups...
- Emailing : Drip Campaign creation using ActiveCampaign
- Online Course creation and monetization  : Chatbots for Growth - 30+ videos 

Tools :  Instapage, Viral Loops, Mailchimp, Manychat, Zapier, Selz, Airteach...

Main learning is  entrepreneurship is crazy hard and should be done in a team !
Main mistake was not to niche down and monetize earlier :)

Founder

MINIBREW

Minibrew is a fully automatic beer brewing machine that raised 2.5M€ in April 2017.

I joined a team of 3 growth marketers during Growth Tribe Academy, main tasks : 
- 25+ Growth Experiments using different channels (free & paid)
- Analytics Setup : Google Analytics, Google Tag Manager, Hotjar
- Advertising : Facebook Ads, Google Adwords, Twitter Ads, Reddit Ads
- Emailing : Drip Campaign (Hubspot), Abandoned Cart Email (Shopify)
- Affiliation Program : Belboon, cold emailing affiliates (Mixmax)
- Side project : Built a "Tinder for beer" using Bubble.is

<> Result : Lowered Customer Acquisition Cost by 40%

The best part is that i learned a lot about Growth Hacking and 🍺

Growth Consultant

LearnAssembly

I was in charge of digital products launch and lead generation strategy at LearnAssembly running a team of 5, main responsibilities included :

- Product Launch : Acquisiton strategy for several MOOCs 
<> Result : 200K€+ in revenue
- Emailing : Created B2B newsletter strategy from scratch - Content + Community
<> Result : 25K+ subscribers
- Ebooks : Created the distribution strategy and built landing pages for 3 ebooks
<> Result : Raised MQL for Sales using Leadpages, Zapier &  Clearbit
- Website Building & SEO : Revamped our website and built 4 websites from scratch 
Tools : Leadpages, Orson, Google Analytics, Google Search Console, SuMome, GetsiteControl
- Youtube Optimisation : Used Youtube as a lead gen channel 
Tools : BirdSong Analytics, VidiQ, TubeBuddy
<> Result : 200K+ views on LearnAssembly Youtube channel
- PR : Led PR efforts for some of our MOOCs including one about Blockchain 
Coverage : Maddyness, Les Echos, Challenges...
- Social Media Marketing : Facebook, Linkedin, Twitter
Tools :  Buffer, Tweetdeck, Crowdfire
<> Result : 15K+ followers

I had a great time in this experience on a personal and professional level

Chief Marketing Officer

- Corporate Venture : Launched a corporate startup incubator for Amaury Media (L'équipe, Le Parisien...).
I supervised the sourcing of 15 relevant startups around data and media then organized master classes with top-notch entrepreneurs (Yann Lechelle, Arthur Querou...) during 2 promotions.

- Corporate Training : Trained organizations about digital culture and webmarketing.
Aéroports de Paris :  Managed a blended learning program including 4 days training session about digital strategy for the communication team (25 managers). 
AG2R La Mondiale : Ran a one-day workshop about webmarketing for the training department (10 managers).
                                 
- Event Organization : Created from scratch several conferences about education and entrepreneurship.
La French Touch de l'éducation : Managed 2 editions of a conference about Edtech (150+ attendees). 
I built the website of the event (www.frenchtoucheducation.com) and was in charge of the acquisition strategy (Social Ads & Google Adwords) and speakers.
La French Touch des Venture Capitalists : Managed speakers (ISAI, Partech, Serena...), built the website and helped convince 100+ entrepreneurs to attend.

Jack of all (digital) trades

50 Partners

50 Partners Academy - Digital Startups Bootcamp

- Co-built the program with Learn Assembly, 50 Partners, students and mentors 
- Sales : Recruited 30+ (happy) students with the help of the 50 Partners team
- Mentoring : Helped 5 early stage startups on Lean Startup & Growth Hacking

Sales & Mentor

50 Partners is a french Accelerator funded by 50 successful entrepreneurs dedicated to support the selected Startups. The organization provides the founders with mentoring, offices and connections with an accurate network to impact the developpement of early-stage projects.

- Dealflow : Sourced and analyzed 500+ startups 
- Partnerships
- PR

Venture Capital Analyst

TEDx Paris Universités

TEDx Paris Universités (www.tedxparisuniversites.com) is an annual conference licensed by Silicon Valley’s TED conference (www.ted.com). In association with TEDx Paris (www.tedxparis.com), the event aims to give students and professionals the opportunity to share ideas and experiences with an exclusive Parisian audience.

I have a funny story about this one :o

Co-Organizer

AboutStartups.fr

AboutStartups was a blog with "wantrepreneur » students and friends in France.

- Interview of 50+ entrepreneurs
- Partnership negotiation 
- Redaction of dozens of articles

I had the opportunity to interview passionate people and serial entrepreneur like Frédéric Montagnon (Overblog), Christophe Poupinel (Ooreka)...

Co-Founder

Startup Weekend

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs, with events in over 100 countries and 580 cities around the world.

- Partnerships (KissKissBankBank, Paymill, Google...)

10 ans d'expérience dans le secteur de la formation professionnelle (B2B/B2C) : Directeur Marketing chez Learn Assembly, General Manager chez Growth Tribe et entrepreneur chez Growmance puis Hyperforma.

J'ai eu l'occasion de travailler sur des lancements de produits de formation à 6 & 7 chiffres sur des thématiques variées (blockchain, growth, digital, data...).

J'ai opéré le lancement de Growth Tribe en France et permis à l'organisme de formation d’atteindre un chiffre d'affaire à 7 chiffres en 3 ans et vendu moi-même plus de 500,000€ de formations en B2B & B2C. 
L'organisme de formation Growth Tribe a obtenu la certification Qualiopi en 2021.

Je mets désormais à disposition l'expérience que j'ai acquise au profit d'organismes de formation et de formateurs pour les aider à  développer leur croissance avec Hyperforma.

Grâce à une méthode pas à pas pour faire passer leur CA de 10 à 50k€+/mois simplement en utilisant un système d’acquisition et de conversion optimisé (sans faire de prospection).

N'hésitez pas à me contacter : thomas@hyperforma.fr :)

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