Thomas McAdam's Linkedin Analytics

Deputy Head of Marketing @ swissQuant | Performance & Growth Expert With over 7 years of experience in digital marketing and growth, I am passionate about delivering data-driven and customer-focused solutions that drive business outcomes. As the Deputy Head of Marketing at swissQuant, a leading provider of software and consulting services for the financial industry, I am responsible for digital campaigns, marketing and sales materials, analytics and reporting, and employer branding. My core competencies include SEO/SEM, Google Paid Advertising (PPC), Social Media Management, Facebook Advertising (custom audience targeting), and Local Search Optimization. I am also a Google Certified Professional in Search, Display, and Shopping Advertising, and a technical lead for Salesforce CRM. I enjoy staying up to date with the latest digital marketing trends and applying them to my work, using the most recent methods and tools to measure and optimize campaign performance and generate actionable insights. I also leverage my skills and hobbies in photography and video to create engaging and compelling content for swissQuant's products, interviews, and culture.