Thomas McDonald's Linkedin Analytics

Digital Marketing Specialist with 10+ years of hands-on experience developing and executing cross-channel digital strategies, currently in the financial services sector. I thrive on creating data-driven campaigns and engaging content that drive measurable results, whether that’s optimizing for the latest web trends and search metrics, crafting targeted email sequences that exceed industry open rates or increasing community engagement in fun and inventive ways. I’m fluent in the tools of the trade - WordPress, Google Analytics, leading email and automation platforms, Adobe Creative Cloud, Microsoft Office, and paid advertising optimization. My work is rooted in collaboration; I take pride in bridging common communications gaps between marketing & IT, risk management, and senior leadership, as well as external vendors, to ensure message consistency, brand stewardship, and regulatory compliance are maintained. My superpowers: translating business goals into digital strategies, advocating for innovation that offers a practical edge, and supporting community engagement initiatives that put people first. Always curious, always learning, and always ready to boost brand awareness and member loyalty at organizations that value creativity with accountability. Key Skills: ★ Digital Campaigns & Content Strategy ★ SEO & Website Content Management ★ Email Marketing & Audience Segmentation ★ Analytics & Performance Reporting ★ Cross-Functional Collaboration ★ AI Integration / Marketing Automation ★ Community Engagement Let’s connect if you want to talk member engagement, emerging marketing tech, or how people-focused digital strategies drive results in today’s competitive landscape.