Christie's

Primary stakeholder for all global digital initiatives in Asia Pacific, responsible for the product development to grow market shares through digital platforms. 

Manage a team of designers, developers, business analyst, product owners, content producer, data analyst, qa group (most of the team is external). 
Stakeholders groups includes leadership committee, supporting functions (global marketing, global technology group, legal, credit and legal) and business getters (art departments).

Developed from scratch the first real time bidding platform for China, which has become our leading localized platform in terms of bids.

Key responsibilities:
- Leading  digital roadmap in APAC (includes SEA, Korea, Japan, India and Greater China)
Product strategy, mainly for client facing applications
- Organizing business requirements gathering of APAC needs to input into global strategies (Customer Experience, CRM programs, Content personalization, iOS/web UX, multi language management, information security, integration to global QA and service desk).
- Structure a network of supporting partners to develop our projects
- Localization of the client experience for global channels, development of specialized experience for APAC only applications
- Reporting business metrics for managed platforms
- Stakeholders/staff training to ensure business continuity

AVP, Head of Digital Solutions, Products and Client Experience - Asia Pacific

Associate Vice-President, Head of Digital APAC

Head of Digital, Asia Pacific

Digital Lead, Asia Pacific

Wiredcraft

Wiredcraft is a consulting and product agency based in Shanghai and Berlin.

Manage the marketing team with distributed staff in China, Germany, NYC. Work in an integrated fashion with engineers, designers and business. 

Agency
- Lead analyst/data team for Fortune 500 MNC: Starbucks, Hilton, Burberry, Richemont Group, Nike, Walmart
- Provide consulting services regarding: 
- web analytics, business intelligence and product optimization
- System integration, data pipeline and ETL 
- Marketing services regarding Loyalty program and retention strategies (web, mobile, WeChat mini programs) and CRM implementation
- Worked on large scale project (typical project: 100M of data points/month for millions of users)

Marketing Director

Pimentoo Limited

In-house marketing manager in an ecommerce company doing retail (80%) and B2B (20%): 15 shops - over 10 000 products on sales.

Strategy and planning 
•	Align strategy on business goals, set up marketing metrics on strategy
•	Working with IT on wireframes planning (design, navigation, category, attribute, content and technical specifications)
•	Marketing campaigns involving SEM/inbound marketing

SEO/SEM/Analytics
•	Full audit on websites including SEO, domain authority, external links structure, code quality, recommendations and guidelines in line with last search engine algorithms
•	Definition of SEO KPIs and implementation of good practices (url structure, page contents, anchor links, metas, H1/H2 tags, external links) to improve rankings in search engine – 500+ research terms program
•	PPC Management on AdWords and paid placement campaigns on ecommerce early stages and high margin products
•	Landing pages optimization based on Analytics data and customers feedback to improve CTR, lower bounce rates, increase sales and cart order
•	Periodic A/B testing on content, CTA, banner to increase engagement and sales
Inbound/Content/Social Media Marketing
•	Planning and supervision of a full inbound marketing strategy over shops, social media, blogs, emails
•	Supervision of product descriptions and commercial animation (seasonal offers, promotions, related products, sales, VIP offers, vouchers & affiliation programs)
•	Social media content creation & management with Hootsuite (involving scheduling, automation, reporting) over Facebook, Twitter, LinkedIn, Google+, Pinterest and niche market specific networks 
•	Emailing programs involving marketing automation and clients profile scoring

Key success:
•	Average income growth per year: +50%
•	Establishing top ranking position on 70% of our targeted keywords, bringing new clients through natural results (cost free) 
•	Managing successful ecommerce project campaigns, with high client loyalty ratios

Product Owner (E-commerce)

P. Finance

Portfolio manager for a family office

•	Over 25 million euros under management
•	Retention and BD
•	Investment in Funds (shares, bunds, currencies, euro), private equity and fiscal investment vehicle such as life insurance, PEA, FIP/FCPI
•	Ability to identify the best investment opportunities following client needs (performance/risk ratio) and fiscal optimization target
•	Profile scoring aiming at risk diversification, tight control of volatility, improving performance/risk ratio

Portfolio Manager

Enjoy And Study SàRL

Outsourced rental apartment and coaching services for international exchange programs in Paris area.

Product Manager

Raoping Xinrong Woven Co. Ltd

Business Development

Passion for technology, product and design. I am interested in delivering meaningful digital experiences informed by data.

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