iQuanti

• Work directly with businesses grossing up to $20 billion in annual revenue, including Fortune 100 companies, primarily within the banking, financial services, insurance, and medical industries 
• Play lead role in developing SEO channel strategy aligned with organizational objectives, marketing goals, and KPIs
• Understand the client’s industry, audience, and goals as well as stay on top of industry changes, trends & best practices
• Lead discussions with senior marketing leaders and executives on the role and evolution of SEO including building business cases around impact, opportunities, and mitigating barriers

Director, SEO

Silverback Strategies

• Owned driving SEO strategy & identifying key digital opportunities for various clients 
• Retained & grew client revenue through renewals, cross-sell and up-sell opportunities 
• Worked directly with businesses with over $1 billion in annual revenue within the enterprise, B2B, B2C & education/ed-tech industry
• Ensured digital success of clients, established KPIs & reported on KPIs extensively
• Managed team of SEO account managers; worked closely together in developing strategy & identifying opportunities for each client
• Promoted cross-collaboration across various internal and external teams including paid media, content marketing, and web development teams

Associate Director, Client Services

• Developed website migration plans, extensive keyword research deliverables, content strategies, SEO editorial calendars, organic landscape reviews as well as monthly, quarterly & annual reports 
• Managed a team of SEO Account Managers, overseeing individual development & professional growth
• Created & implemented onboarding & training programs for new SEO hires

Sr. SEO Manager - Team Lead

• Led multiple client accounts, campaigns, and communications on a daily and ongoing basis 	
• Managed, developed, and implemented technical & editorial SEO strategies including, off-site and on-site recommendations based on thorough keyword research & organic competitor analysis
• Worked with various points of contacts, ranging from C-Suite level individuals to web developers as well as internal agency counterparts within the paid media & content marketing teams

Sr. SEO Account Manager

• Performed extensive keyword and competitor research as well as utilize keyword ranking platforms to aid with organic keyword tracking and reporting
• Generated and implemented off-site and on-site SEO recommendations, including optimizing title tags, H1 tags, internal linking, and meta descriptions
• Produced technical SEO audits for client websites taking into account items such as site navigation and user experience as well as implement audit findings
• Developed, strategized, and executed outreach, linking building, and content marketing initiatives for clients across various industries using a creative and data driven approach 
• Conducted influencer outreach as a part of a client’s content promotion plan
• Utilized analytics tools and platforms such as Google Analytics, Google Search Console & Google Tag Manager as well as location citation management platforms including Yext & Moz Local
• Managed multiple client accounts, campaigns, and communications on a daily and ongoing basis

SEO Account Manager

Workshop Digital, LLC

•  Shadowed PPC team and took part in daily responsibilities of an analyst, including creating a PPC strategy proposal for a new prospective client

PPC Extern

Merkle|RKG

• Supported paid search marketing campaigns using Google AdWords and Bing Ads for large internet retailers, including account setup and strategy development
• Provided analysis and recommendation for optimizing paid search campaign performance in order to meet client's marketing goals, including bid management and testing
• Worked with Microsoft Excel, SQL,and RKG's proprietary technology when analyzing large data sets within relational databases
• Underwent RKG's 10-week comprehensive training program encompassing digital marketing concepts including paid search, display advertising, and search engine optimization

Paid Search Analyst Intern

Guided by a passion for the ever-changing SEO landscape, Shannon remains at the forefront of industry trends, embracing the integration of AI. With experience spanning numerous industries, including Fortune 100 giants, Shannon has gained proficiency in diverse SEO facets. Her strategic approach, combined with her enthusiasm for harnessing the power of search, has led to success in optimizing online visibility for countless businesses.

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Shannon Thompson's Linkedin Analytics

Shannon Thompson

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