FCB Africa

Growth architect transforming South Africa’s oldest agency into its smartest.
- ﻿﻿Leading the shift from services to value-based solutions that scale.
﻿﻿- Designing and operationalising a productised growth system that drives equity, revenue, and repeatability.
﻿﻿- Enabling teams to move faster, sell smarter, and deliver consistent client impact.
- ﻿﻿Shaping a future-fit agency operating system that grounds strategy and creativity in commercial growth.

Catalyst (CxO)

The Freedom Organisation

Empowering the next generation of leaders to move beyond success metrics toward legacy and contribution.
- Creating frameworks that guide deep personal and organizational transformation.
- Designing tools and experiences that turn personal breakthroughs into cultural shifts.
- Building communities that nurture collective freedom and authentic leadership.

Creator

Empowering professionals to create seats at their own tables
- Supported Allan Gray Orbis Foundation Candidate Fellows in becoming strong intrapreneurs through personal branding, strategic networking, career planning, and leadership development.
- In 2024, focused on mentoring Allan Gray Makers artisans to build sustainable businesses by advising on brand positioning, lead generation, sales conversion, and customer fulfillment.

The Freedom Coach

Demographica

Turnaround specialist driving growth for B2B challenger brand CMOs
- Revamped sales and marketing playbooks to maximize ROI and accelerate win rates  
- Strengthened client and employee experiences through collaborative program design.  
- Championed agency transformation through Diversity & Inclusion and culture-building initiatives.

Client Partner

Transformed underperforming accounts, improved client retention and increased NPS Net Promoter Scores.
- Generated over R1 million in monthly agency revenue through integrated marketing disciplines: Anthropology, Strategy, Creative and Digital Media Production.  
- Served key clients in Financial Services, IT & Telecomms, and Professional Services, including Old Mutual Corporate, MTN Business, Nedbank Commercial, Discovery Business, and Experian.

Projects Director

NP Digital South Africa

Led turnaround initiatives in Revenue Operations and People Strategy.

Operations Management:
- Reduced project delivery lead time by 50% and improved NPS scores
- Instituted KPI-driven processes to align operational, team, and organisational goals
- Introduced project SCRUMs and implemented new delivery tech (Workbook)
- Documented and operationalised workflows for cross-functional Team Leads

Strategic HR:
- Led transformation projects to reduce churn and boost productivity
- Launched strengths-based leadership training and coached managers as people leaders
- Developed an internship programme to attract and retain Gen Z talent
- Spearheaded D&I initiatives, significantly increasing ACI representation in leadership

Managing Director

Led and grew a high-performing B2B portfolio by overseeing sales, onboarding, and multi-disciplinary account teams
- Generated over R20 million in annual revenue across SEO, Performance Marketing, Content Production, and Media Buying.  
- Increased average client spend by 10-20% year-over-year by implementing robust performance tracking and reporting systems.  
- Reduced media sales costs by 15% through strategic consolidation of high-impact buying across key platforms.

Business Unit Director

The DreaMachine

Built and scaled a digital business driving the growth and success of solopreneurs and full-stack marketing teams.
- Directed P&L, revenue forecasting, and strategic planning to achieve sustainable business expansion.  
- Cultivated long-term client relationships with key accounts, boosting retention and satisfaction.  
- Led people operations, overseeing hiring, team development, and performance management to foster a high-impact culture.

Scaled a B2B portfolio to over 50 active accounts, leading delivery of 200+ high-impact projects with strategic oversight.  
- Drove revenue growth through targeted new business development and cross/up-selling.
- Optimized financial performance by managing budgets, service costing, and cash flow forecasting.  
- Led strategic planning and creative execution, ensuring high-quality delivery across diverse projects.

Account Director

Apple

Trained over 2,500 retail salespeople across Vodacom, Telkom, and MTN stores
- Delivered frontline sales coaching to support major product launches, including iPhone 6S/Plus, iPhone 7, iPad Mini 4, and iPad Pro (1st Gen)

Sales Coach

OnCue Communications

Facilitated over 100 monthly workshops for 2,500+ TV and radio presenters across South Africa.
- Recognised as the “Personal Branding Guru” for approach that blends communications, marketing, and human potential.
- Featured in Success Magazine and at leading business forums including Centurion Business Forums.
- Joined the International Coach Federation and the Professional Speakers Association of South Africa

Personal Brand Coach

Celebration Ministries International

Spearheaded IT and marketing transformation in the Johannesburg office
- Overhauled IT systems and rebuilt website, expanding outreach to online audience.
- Designed and managed creative assets hub for college and youth outreach, built comms plans for engagement.
- Managed local implementation of global brand strategy, ensuring consistent messaging across all touch points

IT & Marketing Manager

Delta Beverages Pvt Ltd

Provided enterprise-level IT support across desktop, network, and security systems
- Rolled out and administered Symantec Antivirus across 100 sites and 10,000 clients
- Maintained desktop and network infrastructure for major sites, including Head Office and Chibuku operations
- Contributed to the development of the company’s first online help desk and user reference platform

IT Support Analyst

Building brands that change lives🚀

Two decades building systems that free leaders to grow brands they love leading — and lives they love living.

The future belongs to brands that are built to move. At FCB Africa, I help brand leaders build lasting equity by turning bold ideas into consistent business growth. 

The future belongs to the free. Through the Freedom Organisation, I empower next generation leaders to take up their seats boldly, ignite change and lead systemic transformation.

Across both, my mission is the same: to set people free from inherited limits — so that every life and legacy reflects true possibility.

Core Competencies: Revenue Growth, P&L Management, Client Acquisition, Customer Retention, Brand Strategy, CX/EX Leadership, Sales Enablement, B2B/B2C Growth, Account-Based Marketing (ABM), Performance Marketing, KPI Management, Project Management, Cross functional Team Leadership, Change Leadership, Coaching & Mentoring.

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