Thurcia Taliaferro

Digital Marketing Consultant

Playwire

Director of Global Account Solutions

Experienced Omni-channel marketing, client partner and sales advisor providing expert strategy and execution across multiple verticals.  Seeking interesting projects that will make an impact on earth, humans and society.

Industry expertise:  B2C, B2B, DTC, B2B2C, SAAS, PAAS, luxe, Fashion, retail, CPG, QSR, Technology, toys, gaming, health, travel & hospitality, web3, AI, ML

Skills: Innovation, Digital Transformation, Team leadership, Client Partnership, Strategy, Business Development, Account Management, Project Management, Data, Analytics, Omni-channel, Paid Marketing, Public Relations, Product Marketing, GTM, Branding, Positioning, Client Management, IP Management, Community Management, Influencer Management, Investor Management, Content Planning, Content Development, Content Marketing, Landing Page Development, Budget Management, Licensing, COPPA, ASO, SEO, CRO, CRM

Marketing and Sales Advisor

Authenticiti

VP of Marketing and Sales Enablement overseeing the omni-channel growth of Authenticiti.  

Skills: Innovation, Digital Transformation, Team leadership, Strategy, Business Development, Account Management, Project Management, Data, Analytics, Omni-channel, Paid Marketing, Public Relations, Product Marketing, GTM, Branding, Positioning, Client Management, IP Management, Community Management, Influencer Management, Investor Management, Content Planning, Content Development, Content Marketing, Affiliate Marketing, Landing Page Development, Budget Management, Licensing, COPPA, ASO, SEO, CRO, CRM

Platforms:  App Store Connect, GSuite (Ads, GA4, YT, etc), Amazon, Meta, TikTok, Discord, Reddit, Figma, Miro, Asana, Notion, Webflow, Unbounce, Loomly, Hubspot, Mailchimp, Segment, Amplitude, Medium, Canva, Magna, Appsflyer, Kochava, Intercom

VP Marketing and Sales Enablement

Manœuvre

Manoeuvre is a global consulting firm which plans and supports deployment of highest level enterprise digital excellence. Manoeuvre assesses digital capital, designs target operating models, and provides expertise on demand solutions for flawless and fluid digital operations.

Expert in Residence | Senior Digital Marketer

LANDR Audio Inc.

Head of Marketing Acquisition

Sheertex

Consultant advising on development, deployment and optimization of paid media channels

Foundation setting for long-term brand impact and growth while maximizing short term acquisition, traffic and revenue

Head of Paid Media (Contract)

ALDO Group

The main point of contact for the ALDO Paid Media Centre of Excellence

Global Director, Paid Media

Sr. Media Manager

Managed Digital, Mobile and Social campaigns for Ferrero (Nutella, Tic Tac, Kinder, Ferrero Rocher) and GSK Consumer (Oral Care and Wellness) accounts. Led a team of 20 Digital Associates ranging from Supervisor to Assistant Negotiator. Served as day-to-day main client contact with full responsibility of ensuring team alignment across all SBU’s, negotiating rates with publishers, ensuring flawless execution of all campaigns, and ensuring overall stellar customer service for each client.

Associate Director, Digital Investment

Razorfish

Managed Digital and Mobile campaigns for Staples and Quill. Served as day-to-day main client contact with full responsibility of negotiating rates with publishers, executing all campaigns, securing make-goods, analyzing monthly reporting, and preparing client presentations. Oversaw traffic of all digital campaigns.

Digital Media Supervisor

Mediacom

Day-to-day main client contact for the Dell US Consumer account. Collaborated with internal Traditional and external creative teams to align with 360 campaigns.

👋🏽 I’m Thurcia (pronounced Thur-see-ah). 

My journey unfolds through experiences and accolades detailed below. Action is my language, and my word is my bond.

My true superpower—where I truly shine—is in building relationships; crafting stories from data and weaving global connections between humans <> tech.

Equally at home in the US or Canada, I’m excited about projects that further fuel my passion for connection and collaboration.

Citizenship: USA | PR: Canada

Marketing Director

Director of Marketing overseeing the omni-channel growth of the Cultos brand.  

Cultos enables brands and creators to supercharge their rewards, loyalty and influencer marketing with web3.

Taplio

Thurcia Taliaferro's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Thurcia Taliaferro's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Thurcia Taliaferro's Linkedin Analytics