Artist Lab Group

Founded Artist Lab Group, which includes The Studio, an innovative production company, The Edition, a publishing house, and The Campus, an artist training campus. Spearheaded the development of creative projects that merge artistic vision with market trends. Established a platform for emerging artists, launching over 50 successful projects in the first year. Cultivated partnerships with industry leaders, boosting visibility and creating opportunities for collaboration.

Founder

Artistlab Studio

As Chief Creative Officer of Artist Lab Studio, I lead the creative vision and oversee the development of original content across film, television, and digital media. I guide projects from concept to execution, ensuring each aligns with our artistic standards and market potential. I collaborate with writers, directors, and producers to craft compelling narratives, while fostering partnerships that expand our reach and impact.

Chief Creative Officer

NM1812

1:1 with founders, artists, and vision-driven individuals to develop narrative clarity, brand positioning, and strategic execution.
I bring a mix of storytelling mastery, deep psychology, and business acumen to help clients go beyond surface-level storytelling, and build something that lasts.

Storytelling & Creative Strategist

L'Atelier Productions

Film Producer

Ideal Glass Productions

Film Director

La Ruche

Most founders know what they do, but struggle to explain why it matters.

Their message falls flat. Their content blends in. Their brand feels out of sync.

Not because they lack value, but because they lack narrative clarity.

I’m Théo Mahy-Ma-Somga, an award-winning filmmaker based in France, shaped by years of experience in the Hollywood industry.

I help solopreneurs and early-stage founders who feel disconnected from their brand uncover the emotional arc that makes everything click.

Through my cinematic storytelling system, I help you:

✔ Find the story you’re really here to tell
✔ Shape it into a bold, structured brand voice
✔ Share it with clarity across content, offers, and pitches

This is real story work. The kind that builds connection, drives growth, and makes people remember you.

If you’re ready to build a brand that feels like home and sells like hell, DM me or visit my website.

Most founders lose investors before they finish their first sentence.

You have 60 seconds to make them care about your business. The moment you start rattling off market statistics and product features, you've already lost them. Meanwhile, the founders who get funded? They understand something crucial about human psychology.

They know that attention is earned in seconds, not minutes. And they structure their pitch like the best movie trailers, creating instant intrigue that makes you desperate to know what happens next.

Here's the 4-step formula to write your company’s pitch like Hollywood would do it:

- Step 1: Open big. Boil your business down to one unforgettable line. "We're Airbnb for backyards." In 5 seconds, they get the concept and scale.

- Step 2: Raise the stakes. Make the problem urgent. "6 months from now, new regulations will wipe out 40% of the industry unless..." Now you've got tension.

- Step 3: Tease, don't tell. Hint at your solution without the full download. "We connect unused kitchens to food startups in under 48 hours." Then pause. Let them want more.

- Step 4: End with impact. Drop one fact that sticks. "In beta, we cut costs by 32% for our first 20 clients." That's the moment they lean in.

Your job isn't to tell the whole story. It's to make them book the next meeting.

Most founders I work with struggle with this exact challenge, they know their business inside out, but can't distill it into something that grabs attention in those crucial first moments.

That’s why I'm opening a few spots this month for free Story Fix Calls: 60 minutes where we'll diagnose exactly where your pitch is losing people and give you one immediate fix you can use right away.

And this is not about theory. I want you to walk away with a clear understanding of where your narrative is lacking and how you can reframe it immediately.

Ready to pitch like a trailer instead of a textbook? Let’s turn your story into something that makes investors lean forward instead of doomscroll.

Book your free Story Fix Call here → https://lnkd.in/ghhK9uRv

Théo Mahy-Ma-Somga

Award-Winning Filmmaker | Brand Story Strategist. Helping Visionary Founders Turn Lived Experience into Magnetic Identity. Author of the book "Story or Be Forgotten"

I studied 3 iconic brands and found the secret they all share. Here's why founders can’t afford to miss it:

Some brands don't just sell. They move us. And you know why? It's because they understand story.

Story is what builds community, loyalty, and identity. But here's the thing most founders get wrong: your customers don't buy your product. They buy the role you let them play in their own story.

Most brands talk about products. The unforgettable ones sell identity.

Let’s take Kobe Bryant. His brand wasn't basketball. It was the Mamba Mentality. A relentless obsession. Turning pain into fuel. That story outlived his career, even his life. That's why you see kids in Shanghai or Paris yelling 'Kobe!' when they shoot. It's not sport, it's identity.

And what about Nike? They don't just sell sneakers. They sell courage. Just Do It is a story about fear and action. When Colin Kaepernick kneeled, they backed him with "Believe In Something. Even if it means sacrificing everything." Risky? Sure. But it cemented them as the brand of rebellion and belief.

And Natalie Portman. Natalie Portman. Natalie Portman… She could have been Hollywood's typical starlet. Instead, she walked away from the red carpet to study psychology at Harvard. Then came back stronger. An actress, activist, producer, using her fame to push causes she believes in. Her story? You can be brilliant and artistic, successful with principles. Your brand isn't about the spotlight, it's about what you choose to stand for.

These brands know something most founders forget: Your story isn't about what you sell. It's about the transformation you promise.

These stories travel because they give people a role to play in their own lives.
If a customer cannot tell their own story through you, you are just noise. If your brand is not moving people, it’s probably describing features instead of a future.

Try this audit:
- What emotion does your brand teach me to feel on demand?
- What are we fighting against?
- What identity do I step into when I buy from you?

This is the work we do with founders and creators. Through my cinematic storytelling system, we design brand stories people can live, not just hear.

If you want weekly tools to build that kind of brand, subscribe to my weekly newsletter, The Sunday Storyteller Club. Link below.

https://lnkd.in/g_H2rknb

Creating content for 90 days straight taught me 4 brutal lessons nobody warns you about.

When I started, I had no idea what I was getting into.

I thought I needed permission. I thought I needed the perfect strategy, the right timing, the validated proof that it would work…

But here’s where those 90 days actually led me:

1) Embarrassment is part of the tax

Friends asked, “I thought you did film.”

Yes, I do. And I do this too.

At first I explained myself to everyone, constantly defending, justifying... Then I stopped. People have opinions. I have a practice.

2) The hardest fear is invisibility

Creating content taps into our deepest fears. The fear of not being seen. The fear of being forgettable. The fear of not being good enough. It's raw and vulnerable and it itches.

But I stopped treating it like a curse and started treating it like a game. I created the content I wanted to see. I talked about what mattered to me. Performance became less important than consistency.

3) Niche is repetition with intention

I thought I'd run out of things to say. Then I realized: creating content isn't about finding 1000 things to say. It's about saying the same thing in 1000 different ways.

We can only master a few things. That's what we work with over and over. Say what you know, again and again, until it becomes unmistakably yours. Once I understood this, everything felt more natural, less made up, more on brand.

4) Iterate in public

There's no failure when you start from nothing. Only experiences and feedback. I explored the platforms, learned the machinery, not to game the algorithm but to understand how connection actually works. I kept testing until I had the answers I was looking for.

Here's what nobody tells you about creating content:

It's demanding. It's exposing. It requires showing up most days even when you don't feel like it.

But it's also the greatest opportunity to master your competencies in real time.
In today's world, we all have the resources to become our own media companies. We can build audiences, create movements, share ideas that matter.

And honestly? It's fun as hell.

90 days of creating content taught me more about myself than 10 years of staying silent ever did.

If you've been sitting on the sidelines waiting for permission, waiting for the perfect moment, waiting until you're "ready" - THIS is your sign.

Make the move. Ignore the noise. Show up consistently.

90 days from now, you'll be grateful you started today.

Here's a big problem for founders: increased use of AI in your messaging results in increased indifference from your audience.

The founder landscape is brutal right now. You're grinding harder. Posting more. Trying to be present in important discussions. Polishing your pitch until it gleams.

And you still sound like everyone else.

The thing is, AI is flattening language. Social fear is sanitizing stories. The result? A sea of sameness where invisibility is the default.

I've spent the last few weeks analyzing founder strategies, and I keep seeing the same patterns:

- You spend 20 minutes explaining why you're different instead of 2 minutes showing it
- You copy what everyone else does and wonder why you're invisible
- Your messaging is overpolished, boring, generic... So safe that no one feels anything

The real edge now isn't more hustle or smarter data. It's narrative equity.

And the founders who win aren't the ones with the most features or the biggest budgets. They're the ones people can't forget.

I’m tired of watching people with great ideas and life-changing products give up because of a lack of narrative strategy. That's why I'm sharing everything I know, every little secret I kept from the Hollywood boardrooms in a free live webinar on October 9th.

We will cover how to spot (and escape) the founder trap most creators are dealing with in 2026. The one that’s keeping you grinding but invisible.
I’ll share the 3 moves to Find, Shape and Share your story fast and without sounding fake.

And I’ll share a few of my frameworks to architect stories that build emotional ownership in your audience before you ever ask for anything.

This is the exact system we use inside StoryCraft Lab - the same cinematic storytelling framework that's gotten me into Netflix boardrooms and transformed unknown brands into industry leaders.

Your story isn't a nice-to-have. It's your most powerful asset in a saturated market.

Spots are limited. If you're serious about becoming unforgettable and making your product magnetic, save your seat.

https://lnkd.in/gVDpri9K

The founders who scale are the ones people can't forget. Will you become one of them?

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