Direção-Geral da Saúde

Conducting communication research activities under the National Healthy Eating Promotion Program

Research Fellow

Universidade do Porto

• Lecturing topics such as Strategic Communication, Health Communication, Risk Communication, Science Communication
• Developed strategies, materials and methodologies to boost students’ communication skills;

Visiting Assistant Professor

PeekMed

• Creating marketing strategies to position the company’s product in the market as a solution to an existing issue – including SEO, PR, and Content Development.
• Strategic alignment to position the company as a player in the sector.
• Implementing strategies to increase the brand position within the industry of healthcare.
• Outreach and Engagement activities for Customers, Partners, and Recruits.

Content Marketing Specialist

Lusíadas Saúde

• Defined and implemented all marketing strategies in the group’s northern business units – Porto, Gaia, Braga;
• Ensured all marketing and business activities achieved the desired goals, should it be trough in-house resources or trough agencies and vendors;  
• Managed and supervised all marketing products, channels and materials – including social media, content marketing (SEO) and media buy, both online and offline.
• Coordinated brand activation projects to capitalize the brand presence both during the event and later on (e.g. coverage PR/newsletter, coverage video, gifts, etc.)
• Worked closely with the business team to research and design new “products” and customer-driven services;

Marketing Manager

ANJE

• Lead a consistent brand and marketing messaging across all the association’s communication products;
• Ensures integrated communications approach, considering all audiences taking part in the Portuguese startup ecosystem;
• Create a clear, consistent, and engaging story to promote the complex world of entrepreneurship for non-experts;
• Planning, management and execution of activations from concept to completion;
• Providing incubated startups with feedback and insights regarding their marketing and communication strategies;

Communications Manager

• Translation of complex science and public health matters into communication products such as press releases, opinion pieces, newsletters and articles for the university’s news website;
• Develop and preserve relationships with the media to ensure press coverage (e.g. pitches and press release distribution);
• Plan and implement communication campaigns to support the university’s initiatives and marketing objectives;
• Liaise with researchers and key stakeholders to convey the desired message across digital channels as well as traditional media;

Communications Manager (Health and Science)

Câmara Municipal do Porto

• Responsible for delivering quality content to engage with internal and external audiences; 
• To create marketing materials for a wide range of audiences both online and offline including website, newsletters and brochures (e.g. Guide for Social Housing Tenants); 
• Managing external agencies to ensure business goals are attained;

Central de Informação

•	Planned press trips both national and internationally (e.g. Beijing and Brussels);
•	Streamline and summarise complex concepts for a wide variety of audiences;
•	Content production aimed to engage with bloggers, influencers and journalists;
•	Digital content management (Facebook, Twitter, Instagram, newsletters, websites);

•	Accounts managed: European Commission, European Parliament, Catholic University of Portugal and Imperial (leading Portuguese chocolate manufacturer);

With a background in science communication, I focus on transferring knowledge into practical applications, bridging the gap between research and society.

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