tiagowrites.

Founder

Getting clients or buyers isn’t easy.

I’ve been there:

→ Relying on inconsistent referrals
→ Sitting on sales calls that go nowhere
→ Spamming outdated outreach methods
→ Creating content that gets engagement but no leads
→ Wondering why your funnel “kind of works” but never scales
→ Jumping between softwares, hoping this one will fix everything

So what works then?
A lot of things can work. 
To be honest, anything can work.

But what’s worked for us and our clients is ECOSYSTEMS.


What’s an ECOSYSTEM?
→ Funnels that build so much awareness and warmth around your offer that when someone books in a call or visits your sales page they already know everything they need to know

❌ Spamming cold outreach
❌ Tricking people into calls
❌ Hacking any algorithms

✅ Scalable systems that aren’t reliant on the hours you put in


To find out more about what we do:

DM me ‘ECOSYSTEM’ and I’ll send over some info
Or, Book a Call in my featured section

Business isn’t built on products.

It’s built on people.

Whether you're a team of one or a company of 10,000,
It's all people.

→ 100% of your team? People
→ 100% of your clients? People
→ 100% of your partners, collaborators, audience? Still people

If you don’t understand people, you don’t understand business.

This hit hard as a solopreneur.

Because when you’re doing everything yourself, it’s easy to obsess over strategy, funnels, pricing, performance…

But none of it matters if you forget who you’re doing it for.

Want to build something that lasts? 

Start here:

1. Care, genuinely
↳ Not as a tactic - as a way of showing up for others

2. Listen more than you talk
↳ People will tell you exactly what they need (if you’re actually paying attention)

3. Make it human
↳ You’re not a brand voice or a logo. You’re a person helping another person solve a problem

You don’t need to “scale” to build trust.
You need to connect.

What’s one way you make your business more human?

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♻️ Repost to inspire people in your network
➕ Follow Tiago Randhawa if you like the recent content

PS. Thanks to Simon Sinek for the inspo

Tiago Randhawa

Notice how anxiety loves to live in the future

What if this happens? What if that doesn’t?

Truth is, right now, in this exact moment, you're fine

That’s what most of us forget

The present

Not some big breakthrough
Not some perfect version of your life

Just the here and now

When you anchor yourself in the present you take the power back

Your breath slows
The pressure lifts

And suddenly, things feel a bit more manageable

We’re not wired to live ten steps ahead

That’s where burnout thrives

But right here? You’ve got what you need

There’s freedom in that
There’s peace

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Don’t usually come on a preaching one

Just saw this post from @ pschologyposts_ and thought I’d share

Repost if you feel the same

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Where anxiety lives, You’ll find relief

"OMG! You've changed!!!"

Their intention was to hurt me

But it made me happy

For context, we used to be friends

We split ways because we were interested in different things

Him, partying and up to no good
Me, work

Does that make me better than him?
No, not at all

But we weren't good for helping each other achieve what we wanted out of life


And that’s the thing about change:

People who don’t get it will always say you’ve changed like it’s an insult 

But honestly, that’s the whole point 

Growth isn’t supposed to keep everyone comfortable 

It’s meant to move you closer to the life you actually want

So if someone says you’ve changed, don’t shrink 

Smile 
Say “thanks” 

It means you’re evolving 

And if your path makes a few old connections fade, let them 

That’s just proof you’re not stuck

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If you only show up when it’s easy, 

Don’t expect to win when it’s hard.

I’d just made my first £320 online.

I remember seeing the total come in and thinking,
"Well, it’s not much... but it’s not nothing."

Back then I had no idea if it would work. 

But I kept showing up. 

And that’s the point.

Your drive can fluctuate, sure. 
You’re human, not a robot. 

But your average should stay high. 

It should hold steady regardless of whether the rewards are big, small or invisible.

If you only give your best when it “feels worth it”, you’ll never build the muscle that actually gets you there.

Show up broke. Show up balling.
Same effort. Same standard.

Consistency is what changes your life.

(not just the cash, even though it helps)

Keep showing up.

Even when it’s quiet. Even when it’s slow.
Especially then.

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Everyone's obsessed with traffic.

More clicks.
More visitors.
More, more, more.

But I've got news for you.

Traffic is overrated.

Here are 2 clients:

Client A
↳ 50,000 visitors. 1.5% conversion rate. 750 sales

Client B
↳ 15,000 visitors. 6% conversion rate. 900 sales

Guess which one made more money?

Traffic is like filling a leaky bucket.

You can pour faster.
Or fix the holes.

Most businesses choose to pour faster.

They're idiots.

I see it everywhere:

"We need more leads!"
"Let's double our ad spend!"
"How do we get more traffic?"

Wrong questions.

The NO.1 question is,
"How do we convert what we already have?"

Improving conversion rate by 2% = same result as doubling traffic

But one costs money.
The other costs brain power.

Guess which one's actually sustainable?

While everyone's chasing vanity metrics...

Fix your landing pages.
Test your headlines.
Optimise your checkout flow.

The visitors you have today might be enough.

You're just wasting them.

What are you doing to improve your conversion rate?

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What worked 10 years ago in copy won’t cut it today.

7 Ways High-Impact Copywriters Have Evolved 👇

The ‘Mad Men’ fantasy that a clever line can sell anything?

Smooth. Also outdated.

Here’s what’s changed since the billboard era:

𝗢𝗹𝗱 𝗦𝗰𝗵𝗼𝗼𝗹 𝗖𝗼𝗽𝘆:

Clever Slogans Win
↳ Wordplay over clarity

Copy = Persuasion
↳ Hype, superlatives, chest-beating

Feature Dump
↳ Specs first, reader last

One-Size-Fits-All
↳ Generic personas, broad blasts

Vanity Metrics
↳ Chase clicks and impressions

Manufactured Urgency
↳ Fake scarcity, countdown spam

Guesswork
↳ Write, ship, and hope


𝗠𝗼𝗱𝗲𝗿𝗻 𝗜𝗺𝗽𝗮𝗰𝘁 𝗖𝗼𝗽𝘆:

Clarity > Clever
↳ Plain language that lands fast

Copy = Problem Solving
↳ Voice-of-Customer research, diagnose before you draft

Outcomes Over Features
↳ Before/After states, value math, job-to-be-done

Precision Messaging
↳ ICP-specific angles by segment, stage and channel

Credibility > Charm
↳ Proof stacks: case studies, numbers, screenshots, receipts

Ethical Momentum
↳ Real timelines, honest scarcity, frictionless next steps

Evidence Loops
↳ A/B tests, heatmaps, cohort data, and continuous iteration


The craft hasn’t just evolved.
It’s been rewritten.

Great copywriters aren’t “wordsmiths” anymore.

They’re product thinkers who translate customer pain into clear, testable value.

What would you add?
And, how else has copy changed?

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✏️ Follow Tiago Randhawa for more on copy that converts

Everyone loves hyping up “just post on LinkedIn”

Worst advice out there.

You post. You get impressions. You feel seen.

But then what?

Confusion. No Calendly bookings. No $$$.

Here's the truth no one puts in their pretty carousels:

→ LinkedIn doesn’t convert
↳ Systems do

That dopamine hit from viral content is just that - a hit.

But conversions? Sales? Clients?

That happens in the boring back-end stuff:

1. Funnels that don’t leak
2. Nurture sequences that actually nurture
3. Offers that align with the journey your content starts

Because without a system, you're basically handing out flyers at a party and hoping someone follows you home and becomes a client.

The top 1% of creators don’t just post.
They architect.
They turn impressions into infrastructure.

And that’s why the rest burn out.

Not because their content’s bad.
But because they’re busy chasing eyeballs.

Want consistent inbound?

Stop playing the front-end game only.
Start designing for what happens after someone’s impressed.

Because visibility is not the win.
Conversion is.

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