Tiago Barra

Digital Forest

Serving as a catalyst for digital transformation, I leverage products, growth, and data as fuel for scaling. A data strategist, speaker, and advisor on themes such as hypergrowth, data products, and startup culture

Founder

DrumWave Inc.

Head of Data Apps 

Suridata

Strategic support in data, analytics, and growth initiatives, guiding data-informed decisions and fostering innovation.

Board Member

SproutFi (YC S21)

I structured a robust community of investors, democratizing access to the US market for LATAM investors. Achieved a 35% MoM growth in 2022 with a retention rate of 78%, through innovative Go-to-Market (GTM) and Product-Market Fit (PMF) strategies.

Marketing & Growth (founding team)

Amachains

Cappra Institute for Data Science

Helping companies in their way to an analytical and data science path setting up the right mindset for the project.

Researcher Partner & Data Scientist

Tera

Classes in data topics
Data Leadership
Data Science
Business Analytics

Instructor

Woke

Responsible for the whole strategy of the digital transformation including change in processes , data architecture implementation, digital product roadmap and the development of a digital, agile and analytical mindset.

Launched the first 2 career products for B2B and B2C - (re)shape and (in)prove - which combined with growth strategies got more than 2k users, starting a new revenue stream for the company;

Product and Data Director

WeCook Data Kitchens

We created Dark Kitchens and optimize the operation based on data collected through the delivery.

Co-Founder

Rappi

- Responsible for the expansion of Rappi operation to the countryside of SP (Campinas, Ribeirão Preto, São José do Rio Preto e São José dos Campos)
- Delivered a 30% MoM growth in the main KPIs including #orders, GMV and # new users.
- The full funnel was improved in 6pp in the last 4 months;

Regional Manager

- Led the growth and marketing team in Brasil.
- Manages the Growth / Mkt Strategy from HQ with inputs from local regional teams;
- Responsible for the national budget (+$50M) and report to the global team;

Director of Marketing & Growth Brazil

Multifaceted executive with Analytics, Data Science, Growth, and Digital Transformation expertise. Emerging from hypergrowth and blitzscaling environments, I've led multifunctional marketing, growth, data, and operations teams, with a distinct skill in managing remote and multicultural groups. Holding a Master's in Electrical Engineering, specialized in Pattern Recognition and Machine Learning, I am passionate about fostering digital transformation, developing data products, and driving innovative businesses and ventures.

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