National Roofing Partners

National Account Manager

Inner Sovereign

I founded Inner Sovereign to help high-achieving women find their voice, set boundaries, and lead with clarity. My mentorship work deepens skillsets in communication, emotional intelligence, and self-awareness.

Founder

OMNIA Partners

• Strategized and drove growth for 200 OMNIA Partners public sector member accounts across various verticals.
• Represented contracts of numerous contracted suppliers, including IT, facilities, furniture, and more.
• Achieved significant revenue growth and client satisfaction through effective account management and contract representation.

Regional Sales Manager

•Responsible for the strategy and growth of Fortune 500 supplier partners in both public and private sectors.
•Successfully drove sales and revenue growth within the supplier portfolio, exceeding revenue goals every quarter between 103-122% of goal and growing revenue 27% in FY23.
•Determine strategy and align sales and marketing programs for maximum growth.
•Design initiatives for strategic growth and collaborate cross-functionally for the alignment and execution of these initiatives. 
•Lead supplier partners in best practices to ensure success within OMNIA partners, as well as targeted business verticals.

Director, Partner Development

B&H Photo, Video, Pro Audio

Manage and maintain complex strategic partnerships for the B2B department of the multi-billion dollar photo, video and pro-audio supplier.
•Responsible for the successful management and growth of B&H’s cooperative purchasing contracts, including the E&I contract, and the Omnia Partners contract.
•Negotiate public and private-sector B2B contracts with Fortune 2000 corporations, educational institutions and government entities.
•Present regularly on behalf of B&H at conferences, partner summits and business reviews.
•Collaborate with key stakeholders in external relationships to understand their goals, challenges and strategies and execute deliverables accordingly.
•Develop and implement strategies by leveraging relationships with eCommerce platforms and creating co-marketing campaigns to drive spend through eCommerce networks.
•Automate purchasing for contract customers by implementing eCommerce solutions such as checkout or punchout portals, increasing account growth from between 30-400%.
•Educate external business partners about new service offerings such as product launches of eCommerce enhancements and strategies to grow their business in partnership with B&H. 
•Communicate clearly and diplomatically to external and internal stakeholders as strategies and goals evolve.
•Educate partners and clients about new product features and enhancements through webinars, collateral, call campaigns and grassroots efforts. 
•Ensure brand promise is conveyed consistently and appropriately to our partners in all written communications including  emails, landing pages and collateral.

Senior B2B National Account Executive

Niche Media

Led the art direction and design of Vegas Magazine and Capital File Magazine at Niche Media, a luxury publisher in affluent markets nationwide, producing 18 issues per year in an extremely fast-paced environment. Used provocative, sophisticated imagery to bring the city’s identity alive. Worked closely with marketing and positioning teams to ensure all ad revenue goals were achieved.

Art Director

Institute for Integrative Nutrition

Collaborated closely with the strategic marketing department to translate goals of maximum lead generation and conversions into compelling online campaigns.
• Oversaw visual identity for all written and digital collateral, including sales catalogs, brochures, and website design.
• Ensured consistent brand standards across all communications.
• Developed multiple implementations of marketing communications across a variety of niche segments.

Marketing Creative Director

Pure Food and Wine/One Lucky Duck

Developed and executed multi-platform marketing campaigns for this luxury vegan lifestyle brand, which included e-commerce website Oneluckyduck.com, Pure Food and Wine restaurant, and two One Lucky Duck restaurant locations.
•Oversaw e-mail marketing campaigns from concepting/idea stage to execution.
•Developed strategies to drive new customers and increase retention, including a new customer loyalty program.
•Produced offsite marketing events to create brand awareness, gain leads, and ultimately drive customers into the restaurants and online store.
•Managed social media campaigns and blogging efforts
•Oversaw graphic design and art direction of all printed materials, from in-store signage and menus to press kits, and everything in between.

Marketing and Events Director

Cottages and Gardens

Oversaw art direction for Cottages & Gardens, a collection of high-end regional shelter magazines, working to bring the visual identity alive through vivid imagery and stylish, immersive layouts. Produced  photo shoots, styled sets and locations, and worked closely with interior designers to perfectly capture their subjects. My work was viewed by 40,000 readers monthly in high-end markets throughout the Northeast.

St Louis Homes and Lifestyles

Managed the art direction and design for St. Louis Homes & Lifestyles, a home design publication in the greater St Louis/Illinois area, redesigning the book to reflect a changing, cosmopolitan city and bringing to life the rebirth of the St Louis downtown area by launching a quarterly brand extension. I also produced  photo shoots, styled sets and locations, and worked closely with interior designers.

7x7 Magazine

Designed layouts for the hip San Francisco  food, fashion and design magazine with a readership of 100,000 affluent Northern California readers.

Graphic Designer

Tiffani Barton is a National Account Manager at National Roofing Partners and a bestselling author, speaker, and mentor. With over a decade in public sector sales and nearly $2B in government contracts, she is passionate about helping organizations streamline procurement while mentoring women to lead with confidence and self-awareness.

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