Modern Awareness

Founder

OMNIA Partners

Regional Sales Manager

Director, Partner Development

B&H Photo, Video, Pro Audio

Manage and maintain complex strategic partnerships for the B2B department of the multi-billion dollar photo, video and pro-audio supplier.
•Responsible for the successful management and growth of B&H’s cooperative purchasing contracts, including the E&I contract, and the Omnia Partners contract.
•Negotiate public and private-sector B2B contracts with Fortune 2000 corporations, educational institutions and government entities.
•Present regularly on behalf of B&H at conferences, partner summits and business reviews.
•Collaborate with key stakeholders in external relationships to understand their goals, challenges and strategies and execute deliverables accordingly.
•Develop and implement strategies by leveraging relationships with eCommerce platforms and creating co-marketing campaigns to drive spend through eCommerce networks.
•Automate purchasing for contract customers by implementing eCommerce solutions such as checkout or punchout portals, increasing account growth from between 30-400%.
•Educate external business partners about new service offerings such as product launches of eCommerce enhancements and strategies to grow their business in partnership with B&H. 
•Communicate clearly and diplomatically to external and internal stakeholders as strategies and goals evolve.
•Educate partners and clients about new product features and enhancements through webinars, collateral, call campaigns and grassroots efforts. 
•Ensure brand promise is conveyed consistently and appropriately to our partners in all written communications including  emails, landing pages and collateral.

B2B Partner Development Manager

Niche Media

Led the art direction and design of Vegas Magazine and Capital File Magazine at Niche Media, a luxury publisher in affluent markets nationwide, producing 18 issues per year in an extremely fast-paced environment. Used provocative, sophisticated imagery to bring the city’s identity alive. Worked closely with marketing and positioning teams to ensure all ad revenue goals were achieved.

Art Director

Institute for Integrative Nutrition

Collaborated closely with the strategic marketing department to translate goals of maximum lead generation and conversions into compelling online campaigns.
• Oversaw visual identity for all written and digital collateral, including sales catalogs, brochures, and website design.
• Ensured consistent brand standards across all communications.
• Developed multiple implementations of marketing communications across a variety of niche segments.

Marketing Creative Director

Pure Food and Wine/One Lucky Duck

Developed and executed multi-platform marketing campaigns for this luxury vegan lifestyle brand, which included e-commerce website Oneluckyduck.com, Pure Food and Wine restaurant, and two One Lucky Duck restaurant locations.
•Oversaw e-mail marketing campaigns from concepting/idea stage to execution.
•Developed strategies to drive new customers and increase retention, including a new customer loyalty program.
•Produced offsite marketing events to create brand awareness, gain leads, and ultimately drive customers into the restaurants and online store.
•Managed social media campaigns and blogging efforts
•Oversaw graphic design and art direction of all printed materials, from in-store signage and menus to press kits, and everything in between.

Marketing and Events Director

Cottages and Gardens

Oversaw art direction for Cottages & Gardens, a collection of high-end regional shelter magazines, working to bring the visual identity alive through vivid imagery and stylish, immersive layouts. Produced  photo shoots, styled sets and locations, and worked closely with interior designers to perfectly capture their subjects. My work was viewed by 40,000 readers monthly in high-end markets throughout the Northeast.

St Louis Homes and Lifestyles

Managed the art direction and design for St. Louis Homes & Lifestyles, a home design publication in the greater St Louis/Illinois area, redesigning the book to reflect a changing, cosmopolitan city and bringing to life the rebirth of the St Louis downtown area by launching a quarterly brand extension. I also produced  photo shoots, styled sets and locations, and worked closely with interior designers.

7x7 Magazine

Designed layouts for the hip San Francisco  food, fashion and design magazine with a readership of 100,000 affluent Northern California readers.

Graphic Designer

417 Magazine

Oversaw art direction and design for the burgeoning 417 Magazine, a regional lifestyle publication serving an affluent city in Missouri, featuring home design, travel, restaurants and fashion. My work was viewed by 125,000 readers monthly throughout the Ozarks.

Author | Speaker | Consultant

Hi, I’m Tiffani. My mission is to forge a path for women to step into their power and architect extraordinary lives through the mastery of Self-Awareness 2.0. This a modern, evolved understanding of self-awareness that I teach and write about. It's about equipping women with the acumen to navigate their inner landscapes and harness their inherent power.

My Story: Transcending a debilitating illness, I have not only reclaimed my health but have also redefined my existence. My forthcoming book, slated for release in mid-2024, chronicles this metamorphosis and serves as a manifesto for those ready to embark on their own journey of transformation.

Connect With Me: The journey to empowerment begins with a single step—a step towards dialogue, towards action. Reach out, and together, let's begin the work of sculpting not just a life, but a legacy. Create a life you don't need a vacation from. Book a a complimentary call here, and I'll teach you how to. https://calendly.com/tiffanibarton

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