Not Robots Research + Strategy

Brands: HP, Coca-Cola, Stanley Brothers (cannabis), Better Not Younger (haircare), ABL Space Systems (rockets), Oddity (beauty tech), Walmart, Nivea, Nutrisense (health tech), Bonafide (OTC/supplements), Semester at Sea (education), Rent The Runway, ZBiotics (probiotic supplements), Happy Mushroom (entertainment, virtual production), Ka! Empathogenics, Tune vibrational therapy, Sam's Club, Made For Living, Cocoon Biotech, Sun Outdoors, Hydrosat (space tech), Good.Store (influener-driven retail), American Student Assistance, Orkin, Jiffy Lube, Hefty, Thinkful (tech bootcamp), Wavelength (behavioral therapy app), TechStyle Fashion Group, St. Moriz, Basbas (liqueur), Kids N Culture (nonprofit)

- Formulate brand and creative strategy with a strong point-of-view to move brands forward
- Design and execute (plan, recruit, moderate, analyze, etc.) custom qualitative and quantitative research to uncover human insights

Founder

Red Antler

Brands: NBA, Casper, Caviar, Burrow, ThredUP, Amazon's The Drop, Grove Collaborative, Alto (pharmacy), Mirror, Varo Money (fintech), ShopStyle, Good Inside (Dr. Becky), Grubbly, Drizly, Thimble (insurance), Rodo (car leasing app) and lots more!

Head of Research

Saatchi & Saatchi

Client: Procter & Gamble
Brands: Tide, Olay, Safeguard, Dreft
- Led strategy for Tide “Bradshaw Stain” and “It’s A Tide Ad" Super Bowl campaigns, netting 15 Cannes Lions (including Film Grand Prix and Titanium), a Black Pencil and a Grand Effie
- Led strategy to achieve the first year of sales growth for Olay following years of decline
- Delivered thought leadership and creative insight to power global brands and businesses
- Challenged accepted beliefs that help teams think differently to solve problems
- Conceived, sold and executed global consumer and trend research to drive insights
- Partnered with digital analysts to use data to pinpoint problems or inspire solutions
- Oversaw direct reports across regions to build global brands with local market relevance
- Designed and delivered training for the New York strategic planning department

EVP, Global Strategy Director

BBDO

Clients: PepsiCo, Procter & Gamble
Brands: Mountain Dew, Gillette Venus
- Drove new creative strategies for Mountain Dew Kickstart and Diet Mountain Dew
- Retained Venus brand after agency lost Gillette, by reworking equity and campaign
- Developed agency-wide point-of-view on quantitative advertising qualification

SVP, Global Behavioral Planning Director

McCann New York

Client/Brand: MasterCard
- Led global strategy for MasterCard's Priceless campaign
- Helped position and launch MasterPass - the brand's digital wallet offering
- Wrote creative strategy for MasterCard's Stand Up 2 Cancer cause marketing program

SVP, Executive Planning Director

Clients: General Mills, MillerCoors, JCPenney, Chase, Procter & Gamble, Kraft
Brands: Miller High Life, Keystone Light JCPenney, Chase Sapphire, Pampers, Luvs, Eukanuba, CapriSun, Pillsbury
- Led strategic development of multi-region and global ideas, and research to qualify them
- Compiled and analyzed data to build strategic promotional retail calendars for JCPenney 
- Developed (and copyrighted) new idea research methodology for global Publicis network
- Led strategy that helped win pitches for Chase and Kraft
- Developed (and copyrighted) new idea research methodology for global Publicis network
- Partnered with regional agency teams to create global work with local relevance
- Planned and moderated focus groups for existing products and upstream concepts
- Wrote creative strategy for the Pampers/UNICEF cause marketing program, which has eliminated maternal neo-natal tetanus in 16 nations
- One of eight agency employees chosen to be personally mentored by global CEO

SVP, Group Strategic Planning Director

Client: General Mills
Brand: Yoplait 
- Led brand-agency workshops to help build a franchise strategy and brand equity pyramid
- Helped develop new products, writing product concepts and attending research
- Managed Save Lids to Save Lives cause marketing program within the agency

VP, Account Supervisor

Client/Brand: Kodak
- Managed development of the Kodak Picture Center Online – the first photo-sharing website with printing and delivery capabilities
- Helped clients experiment with digital “Easter eggs” in Kodak’s television advertising 
- One of two (out of 80) employees transitioned to Saatchi proper when digital division dissolved

Account Manager

MullenLowe U.S. (Lowe Interactive)

Client/Brand: Mercedes-Benz
- Helped digital account leads build brand websites, manage CRM and online direct sales
- Assisted the team that sold the first Mercedes-Benz online

Account Coordinator

Brand Strategist with lots of experience... reframing problems // uncovering mind-opening insights // developing multi-platform ideas // building iconic brands all over the world


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