Tiffany R. Kostopoulos's Linkedin Analytics

Leading Brands with Consumer First Strategies, Pioneering Marketing Innovations, and Delivering Exceptional Value. I'm a marketing professional who thrives in a fast-paced environment, with a strong knowledge of integrated marketing communication plans, end-to-end lifecycle management, leading cross-functional teams, building successful client, vendor, and agency partnerships, brand identity, improving customer engagement, and business growth by integrating data. 🔷🔷🔷🔷 🔷🔷🔷🔷 🔷🔷🔷🔷 🔷🔷🔷🔷 AREAS OF EXPERTISE Account Management | Acquisition | Adobe Creative Cloud | Agency Experience | Agency Management |Ariba | Asana | B2B B2C | Brand Campaigns | Brand Strategy | Brief Writing | Budget Oversight | Budget Management | Business Development | Canva | Client Communications | Content Creation | Creative Direction | Creative Review |Cross-functional Collaboration Ecommerce Marketing | Digital Marketing | Email Marketing | Facebook Analytics | Google Analytics | Google Workspace High-Tech Marketing |Industry Trends | Integrated Marketing | KPIs | Marketing Planning | Market Research | Mentorship Microsoft Office Suite | Multichannel Marketing | Print Marketing | Project Management |Relationship Building | Retention Social Media Marketing | Strategic Marketing |Training | Workfront IMPACTFUL PROJECTS & ACHIEVEMENTS 🔷Surpassed the daily consumer sales plan by over $5K, measured by a Marketing 360 Campaign aligned with the company’s annual goals, and executed weekly digital offer pivots. 🔷Executed a 3 - 5x ROI in digital campaigns, measured by leveraging data insights, and creativity. This was achieved through the strategic use of paid social marketing, including video, carousels, and static creative. 🔷Mastered efficient financial management, measured by overseeing a $1.5M budget, conducting monthly reporting with the finance department, and handling invoices, photoshoots, and stock photography. 🔷Exceeded daily goals by $10K - $18K, measured by innovative brand marketing, by prioritizing the refinement of digital marketing tactics and successful rebranding initiatives that engaged effectively with the customer base. 🔷Achieved over $400K in annual cost savings, measured by implementing more than 5 process improvements and SOPs for clients to streamline workflows. ADVERTISING AGENCY EXPERIENCE: 🔷 MullenLowe U.S. | Advertising and Marketing Communications Agency 🔷 TFA/ Leo Burnett Technology Group Boston | Technology Advertising Agency