Firetail

• Developed and executed strategic communication plans for non-profit organisations, enhancing engagement with key audiences.

• Led brand messaging and content creation, ensuring alignment with organisational goals and stakeholder expectations.

• Managed stakeholder relationships, collaborating with companies and organisations to deliver impactful campaigns.

• Utilised SEO and digital marketing strategies to increase visibility, optimise online presence, and strengthen audience reach.

• Reviewed impact assessments and reporting, evaluating engagement metrics and refining strategies for long-term success.

Communications Coordinator

MediaCat UK

• Wrote insightful articles on media, culture, and branding, analysing emerging trends in marketing and audience behaviour.

• Provided critical commentary on digital transformation, exploring the intersection of technology and consumer engagement.

• Researched and developed thought leadership pieces, contributing to discussions on innovation in the creative industries.

• Collaborated with editors to produce high-quality, research-backed content for a diverse readership.

• Ensured timely publication of articles, adhering to editorial deadlines and publication standards.

Content Contributor

Medito Foundation

• Recorded guided meditation sessions, making mindfulness accessible to a global audience.

• Contributed to the development of audio content for the Medito app, supporting mental well-being initiatives.

• Assisted in scriptwriting and content editing, ensuring clarity and effectiveness in guided practices.

• Helped expand Medito’s reach by supporting community-driven projects focused on mental health advocacy.

• Collaborated with a team of volunteers to maintain high production standards, ensuring consistency and engagement.

Narrator

Women in Tech Chat

• Founded and led a grassroots support community for women in technology, with global membership and active cross-sector engagement.

• Facilitated regular online discussions, resource sharing, and peer mentorship focused on digital inclusion, career navigation, and tech equity.

• Built and maintained a content platform supporting women at all levels of tech, from entry-level coders to C-suite leaders.

• Advocated publicly for inclusive practices in the tech sector through talks, partnerships, and outreach initiatives.

Founder

• Oversaw operational strategy, community growth, and online infrastructure, scaling engagement and streamlining internal communications.

• Coordinated partnerships with digital wellness orgs, accessibility advocates, and diversity leaders to expand the community’s impact.

• Created editorial guidelines, campaign plans, and inclusive engagement policies to ensure sustainable and respectful discussion spaces.

• Implemented systems for community feedback, tracking member stories and reach to guide future direction.

Director

Digital Forms

• Acted as a bridge between businesses and digital transformation experts, ensuring organisations connected with the right solutions to modernise their operations.

• Maintained strong communication with industry professionals, advising on digital trends and technology adoption.

• Facilitated introductions between potential clients and digital service providers, ensuring alignment with business needs.

• Promoted digital adoption strategies, helping businesses navigate digital transformation effectively.

• Assisted in identifying emerging technologies and market opportunities, supporting long-term business growth.

Partner

Harvest Moon Interiors

• Developed a digital strategy to grow a fine art and antique interiors business with a focus on Tetrad sofas, vintage furniture, and decorative objects.

• Enhanced the company’s online presence through SEO, Google listings, and content tailored to design-conscious buyers.

• Advised the owner on inventory sourcing and pricing, aligning product selection with target audience insights.

• Assisted with photography, copywriting, and campaign planning to drive both online and in-store sales.

Digital Marketing Consultant

Tezlom®

• Conducted an in-depth SEO audit, improving on-page optimisation and site structure for enhanced local search visibility.

• Created a targeted keyword strategy tailored to healthcare staffing and recruitment needs.

• Advised on meta descriptions, blog content, and Google Business integration to increase organic reach.

• Supported analytics tracking to assess site performance and inform content decisions.

SEO Consultant

• Supported healthcare recruitment by sourcing and pre-screening candidates across care, nursing, and support sectors.

• Assisted with internal communications, applicant tracking, and role advertising through ATS systems and social media.

• Coordinated interviews and onboarding documentation, ensuring compliance with CQC and DBS guidelines.

• Collaborated with the recruitment team to refine messaging and improve candidate experience.

Recruitment Resourcer

Xfaang

• Worked with a high-performance software engineering company to optimise branding and digital outreach.

• Advised on content strategy and employer branding to support recruitment and client acquisition goals.

• Conducted SEO audits and competitor analysis to improve visibility among technical audiences.

• Supported storytelling around developer culture, project quality, and software innovation.

iTutorGroup

• Designed interactive learning materials and course content tailored for international students.

• Advised on digital education strategies, helping refine online learning platforms and instructional methods. 

• Provided student engagement insights, applying data analytics to optimise course delivery and learner retention.

• Worked with cross-functional teams to develop educational tools that aligned with industry best practices.

• Ensured course materials met accessibility and inclusivity standards, supporting diverse learners.

Curriculum Developer

• Delivered English as a Second Language (ESL) lessons to international students of varying proficiency levels.

• Developed personalised lesson plans, adapting teaching methods to different learning styles and cultural backgrounds.

• Provided language coaching and pronunciation training, improving students’ fluency and comprehension.

• Utilised interactive digital tools to enhance student engagement in an online learning environment.

• Assessed student progress and provided constructive feedback, ensuring continuous improvement.

Educational Consultant

Digital Wellness Institute 

• Edited thought leadership articles, guides, and resources for a global trade association promoting mindful tech use and digital wellbeing.

• Collaborated with international experts to ensure content met accessibility, psychological safety, and inclusivity standards.

• Contributed to the development of public-facing digital wellness resources used in education, healthcare, and workplace environments. 

• Helped shape messaging to reflect emerging research in human-centred technology and ethical digital design.

Editor

Human-centered Technology Enthusiast

I’m a globally minded professional with a background in fine art and philosophy, working at the intersection of culture, technology and the human experience.

Having lived across the Persian Gulf, Taiwan, Poland, Germany and the UK, I bring a broad, culturally sensitive perspective to my work in digital strategy, communication and audience engagement.

This spans both the cultural and commercial sectors. In the museum and heritage space, I’ve led exhibition programming, collections management, risk assessment and fundraising, supporting long-term growth and public engagement.

An academic grounding in aesthetics informs how I approach preservation, interpretation and accessibility, and continues to shape the way I think about storytelling, public space and digital design.

Beyond the cultural sector, I’ve delivered digital marketing, SEO and strategic communications projects for a wide range of organisations. I enjoy combining data-driven insights with creative thinking to help institutions evolve in ways that feel relevant, inclusive and human.

I’m particularly interested in how digital platforms and public systems can be shaped to prioritise care, clarity and connection, especially in a time of automation, distraction and information overload.

This focus on human-centred technology reflects an ongoing commitment to building tools that serve people, rather than the other way around.

If you’re working on something that centres people, culture or purpose, I’d love to connect.

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