Sharp Cookie, LLC

I started Sharp Cookie, LLC because most businesses are a few “digital revolutions” away from getting more clients and customers. As a marketing consultant, I’ve personally witnessed companies transform after getting more traffic, investing in the right marketing, and optimizing their funnels.

Sharp Cookie's services include:

✅ Fractional CMO for businesses who need an expert marketer to lead their staff and manage their vendors
✅ Website marketing to convert more web visitors into clients/customers
✅ Search Engine Optimization to get more organic traffic to your website
✅ Digital Marketing Funnels to acquire new leads and customers for your business
✅ Membership Websites to serve online courses and training programs to your customers/clients
✅ Marketing Automation & Data Tracking to create seamless customer interactions and get first-party data on your clients/customers
✅ Digital Marketing Consultation to get guidance on your digital marketing and a path forward

Company Owner

Great Legal Marketing, LLC

To expand the company's reach and develop materials that help solo and small firm attorneys build law firms.

✔️ Increased organic search traffic by 161%

✔️ Generated $500,000+ in new customer sales from social media advertising

✔️ Built and managed 3 membership websites that receive 500+ visits per month

✔️ Increased total sales from organic search by 131%

✔️ Generated an average of $197 in new customers per email

✔️ Automated 17,000+ tasks, emails, and other processes over 12-months

✔️ Generated $135,000+ in revenue from ONLY organic website traffic in 16 months

Marketing Director

Driven by a passion for all things digital marketing, I spearheaded online growth initiatives at Great Legal Marketing, leveraging my expertise to enhance the company's web presence, generate leads, and empower attorneys with essential digital skills.

Key Contributions:

- Web Development & Optimization: Built high-converting sales pages, landing pages, and microsites. - - Rebuilt the e-commerce site on Shopify, optimizing content for improved SEO performance.
- Membership Site Management: Developed and maintained a resource-rich membership website, fostering client engagement and providing valuable coaching materials.
- Digital Marketing Training: Empowered attorneys with cutting-edge digital marketing tactics through comprehensive training programs.
- Lead Nurturing: Created automated email sequences to engage new leads and promote company programs, driving conversions and fostering relationships.
- Data-Driven Decision Making: Compiled and analyzed marketing data, presenting key findings to leadership to inform strategic planning.
- Process Automation: Streamlined marketing workflows using tools like Zapier and API integrations, maximizing efficiency and productivity.
- Thought Leadership: Presented on digital marketing topics at industry events, sharing insights and best practices with attorneys.

My role was a dynamic blend of web development, content creation, lead generation, data analysis, and client engagement. I thrived in this fast-paced environment, consistently seeking innovative solutions to drive online success.

Digital Marketing Specialist

BenGlassLaw

Generate qualified leads for a high-profile law firm in northern Virginia

✔️ Created a content plan that increased the company's already healthy SEO traffic by 60%

✔️ Generated 631% return on investment from Google pay-per-click marketing campaigns

✔️ Built and managed digital properties, including websites, landing pages, and micro-sites

✔️ Automated 2,000+ marketing, sales, and case management processes over 12-months

✔️ Gathered marketing data and reported on outcomes to the leadership team

At BenGlassLaw, I was responsible for developing and executing comprehensive digital marketing strategies to generate leads, enhance brand visibility, and improve client conversion rates. My key contributions included:

- Gathering and analyzing lead data to assess marketing attribution and campaign effectiveness.
- Building high-converting landing pages aligned with various marketing initiatives.
- Creating engaging website content to improve organic search rankings and drive traffic.
- Optimizing existing webpages for SEO best practices to maximize online visibility.
- Developing automated email marketing funnels to nurture leads and guide them through the client acquisition journey.
- Collaborating with the intake team to streamline processes and boost conversion rates.
- Playing an active role in managing the firm's website rebuild project with an external vendor.
- Regularly reviewing marketing performance data with firm leadership to inform strategic decision-making.

Digital Marketing Manager

TekMasters

Managed internal operations for a tech staffing firm in northern Virginia

✔️ Drafted, designed, and modified weekly email blasts to notify candidates of recent job postings

✔️ Reviewed and approved timesheets for 40+ employees to submit to the payroll department for processing

✔️ Met with new employees and assisted with new hire paperwork including tax, medical, and dental insurance forms

✔️ Created external and internal company documents including memos, handbooks, and Standard Operating Procedures

✔️ Collaborated with multiple employees to produce Statements of Work and Contract Proposals

✔️ Developed a company internship program and assigned tasks to interns

✔️ Maintained and monitored Applicant Tracking System and updated records as needed

Human Resources Administrator

HomeAid Northern Virginia

To learn and grow as a communications and marketing intern for a local non-profit

✔️ Reviewed and edited internal and external communications

✔️ Facilitated all communication activities including emails and newsletters by checking for accuracy and clarity

✔️ Reviewed current communication vehicles, made suggested changes, and drafted new copy to improve written communications

✔️ Developed communications plan to target new audiences to gain media attention and public interest

✔️ Maintained and improved social media activities to bolster Facebook, Twitter, and HomeAid website traffic

✔️ Researched and updated homelessness statistics used in communication vehicles to raise awareness of homelessness in Northern Virginia

✔️ Compiled a database of company information and make information easily searchable

Communications Coordinator

Elvaria

Wrote and directed videos for company's YouTube series

✔️ Created several concepts for YouTube video series

✔️ Wrote script for video and submitted marketing copy for company approval

✔️ Oversaw video recording and managed video staff and actors

✔️ Published video on company's YouTube channel

Freelance Copywriter

Sharp Cookie, LLC helps law firms increase leads and case signups through strategic marketing systems and expert training.  Led by Fractional CMO Tifiny Swedensky, a legal marketer with 10+ years of experience and full-stack web development expertise, we empower in-house teams to achieve results like a 270% increase in case signups and a 150% increase in qualified leads.  🚀 #legalmarketing #fractionalcmo #marketingautomation

✅ We've helped our law firms get +200% increase in case signups
✅ Generated 631% return on investment from Google pay-per-click marketing campaigns
✅ Increased organic search traffic by +200%
✅ Automated 19,000+ tasks, emails, and other processes over 12-months
✅ Generated $500,000+ in new customer sales from social media advertising
✅ Increased total sales from organic search by 131%
✅ Generated $49,668 in revenue after spending only $133 on a Facebook ad campaign
✅ Built and managed 3 membership websites that receive 500+ visits per month
✅ Generated an average of $197 in new customers per email

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