360 Media Direct

Executive Vice President Business Development

1-800-FLOWERS.COM, INC.

Enterprise B2B Sales & Partnerships

Alice's Table

Head of Sales, Marketing and Client Relations

Insomnia Cookies

Director of Sales

Progressive Gifts and Incentives

Working with SMB to build brand and grow revenues through promotional product sales
Lead Product Management team, outbound/inbound sales force, purchasing agents and warehouse staff in support of business/marketing plan
Commissioned and implemented Salesforce CRM

Director of Sales and Marketing

Optimized email marketing campaigns and generated over $1 million in yearly revenue
Increased monthly revenue contribution by researching and introducing new products and special corporate events
Supervise 5-person product manager team who compose copy for website, email and ezine campaigns and special product announcements
Built strong relationships with promotional product vendors as well as in house sales team

Marketing Manager

Created and analyzed daily and monthly reports to determine best customer base for email and direct mail marketing campaigns
Develop copy for weekly email marketing strategy for product notifications and event buying with constant A/B split testing 
Redesigned company web site to be more user friendly thus increasing web based sales
Raised warehouse inventory accuracy to over 97%

Product Manager

Progressive Business Publications

Conduct research to ensure quality of our products meet customers needs better than those of our competitors
Analyze weekly and monthly data to determine which products will increase revenue of the company
Developing new newsletter/book combination product for teachers beginning with customer research & script analysis
Formulated historic data to create new projection factors for monitoring process of current newsletters

Aramark

Catering Master

Greater Wildwoods Tourism Authority

Compiled promotional materials from local businesses for distribution to media buyers for summer radio campaigns and future promotions
Completed all stages of mass monthly mailings and bi-yearly newsletter ahead of schedule, distributed to local businesses and broadcast affiliates  
Learned database management with Destination 3000 and discovered efficient techniques to update the yearly calendar of events as well as contact information
Discussed, reviewed and edited copy for radio spots and print advertisements as well as brainstorming with Signature Advertising to create new television advertising campaign

Marketing/Public Relations Intern

Accomplished and results-driven Sales & Marketing professional with 18 years of experience leading e-commerce marketing, sales, creative and strategic business development initiatives in a highly competitive market. Proven and proactive leader with exceptional ability to manage multiple projects, lead and motivate talented teams, and develop leading-edge marketing ideas that consistently improve ROI.

Specialties: advertising,  books,  broadcast,  business intelligence,  database administration,  direct mail,  email marketing,  finance,  inventory management,  market planning,  marketing,  microsoft office,  newsletters,  product management,  promotional materials,  quality,  radio,  research,  sales,  CRM, SEM, SEO, PPC

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