LeanConvert

Managing Director, Founder

Oracle

Lead a 30+team across EMEA to deliver strategic consulting and service delivery for optimisation, personalisation and customer experience programs.
Member of EMEA management team responsible for creating and driving business culture and vision to deliver YOY record breaking growth.
Responsible for Multi Million Dollar P&L growth (including New Business) for EMEA Gaming and Entertainment Sector.
Maxymiser was acquired by Oracle in 2015

Head of Client Services - Gaming and Entertainment EMEA

Maxymiser (acquired by Oracle)

EMEA Head of Gaming and Entertainment

Lead and direct the customer experience and conversion Gaming practise. Responsible for all strategic, service delivery and P&L for gaming client base. Member of UK management team that is the driving force for go-to market strategy and P&L for EMEA. Client service product champion for Native App optimisation software and service. 

Achieved 100% retention of existing Gaming customer base in 2013.
Launched first native app optimisation campaign in Feb 2014.

EMEA Principal Consultant - Gaming

Managing Consultant

International Mobile Sportsbook Company S.L.

CRM Director

Intralot Interactive

Direct and innovate management, strategy, and implementation of tactical marketing for start-up in the gaming industry for the online division of Intralot from ground zero.
* Create internal definitions and understanding of customers and their associated lifecycles / behaviours to formulate KPIs which benchmark and monitor campaign / business performance.
* Developed internal end-to-end CRM system; capture and specify business requirements, transform into technical specifications for country-specific back office bonus engines, campaign and BI systems and requirements, and “my account” customer front-end screen.
* Play a critical role in team development, creating cohesive teams charged with multiple roles to ensure campaign strategies and creative content integrate into multilingual digital and print marketing assets.
* Source and build relationships with third party suppliers, manage tender process, and direct the build of externally supplied CRM solutions.

Customer Relationship (CRM) | Business Intelligence (BI) Manager

Ladbrokes eGaming

Managed online / offline campaign data, providing analysis and insight across markets and projects for world leader in online sports betting and gaming operations. Developed and tested “welcome processes”.
* Devised CRM strategy for different products across global markets, managed campaigns and tactical delivery, completed campaign analysis.
* Planned CRM strategy with Nordic territories and implemented VIP pan for Greek Sportsbook.

CRM Senior Insight Analyst and Data Manager

Vertis Communications

Directed account development, scoping, project management, and delivery of client marketing solutions for division of Vertis Europe.
* Created internal training programmes for account management and sales teams to use in presentations to demonstrate the product value and assets to clients.
* Collaborated on key account pitches, later awarded, such as XBox Live EMEA market analysis, HSBC, O2, and Domino's Pizza email broadcasting and creative campaigns. 
* Created awareness of &quot;real&quot; customer behavior by transforming data into digestible insights.

CRM and Technology Consultant

Acxiom

Managed analysis and interpretation of campaign results and delivered presentations to clients. 
* Trained internal and external sales teams in methods of communicating product benefits and better solutions to build stronger sales and improve the overall sales process.
* Authored award-winning article published in Direct Marketing.

Analytical Consultant

Nielsen Claritas

As the Project Leader, led and managed outsourcing of data function to a third party in the Philipines.
* Designed and presented training programme for overseas team, wrote new recruits introduction packet with an eye for the differences in cultural differences.
* Modernized the department and improved the team's internal marketing by promoting achievements.

Database Programmer and Project Leader

Managing Director/Founder at LeanConvert

Tim Axon is Founder and Managing Director of LeanConvert. After being part of the EMEA Leadership team that helped take Maxymiser to successfully exit (Acquired by Oracle). He has started a brand new company that specialises in using Lean Service Principles to Optimise Customer Experience. 

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