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β Define your ICP based on Closed/Won data β Build meaningful Target Account Lists β Prioritize the easiest landing spots for your solutions In the evolving landscape of AI-powered outreach and automation, Go-To-Market leaders need to find faster ways to define their ICP (Ideal Customer Profile) and align sales and marketing around common objectives--that's where CloseFactor comes in. I was a wine professional in my former life (the "C.S." stands for Certified Sommelier) before pivoting to tech sales during COVID-19. Won 2021 SDR of the Year! In using CloseFactor for prospecting and account research in my first tech sales job, I discovered something truly special, so I joined the team here! Now I help sales and marketing teams repeat the same success I found in my first role in B2B SaaS. About CloseFactor Founders: π©βπΌ Leena Joshi, CEO, former Marketing Leader at Splunk, VMware, and Redis π» Erik Buchanan, CTO, former Head of Machine Learning at LinkedIn π§ Ben Cheung, Co-Founder, former PM at VMware, sold first startup to Microsoft Funding: Series A Startup backed by Sequoia Capital, Vertex Ventures, and GTMFund Solution: Ensures GTM teams are operating within their ICP and prioritizing the right accounts to drive pipeline and revenue faster and more efficiently Industry Focus: B2B SaaS within DevOps, Security, Data & Analytics, FinTech, and HR Tech Use Cases: Target account list generation Account segmentation & scoring Account prioritization Running sales plays Ramping new reps Value-based selling Multithreading Account research & strategy Scaling outbound/prospecting Sleeper accounts ICP analysis & definition TAM analysis Whitespace analysis About Me: π©βπ³ I married a Pattisier (Pastry Chef) in June 2020; pandemic wedding, yay. π π¨βπ©βπ§βπ¦ Two kids--a girl named Leia (pronounced like the Star Wars Rebel Princess) and a boy named Bear (Barrett for long) π Die-hard 49ers fan and and avid PS5 gamer πͺ Gym every day, except Sundays P.S. Check out my video content! π½οΈ
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