VCCP Spain

Head of Social Media

thesocialite.club

Navigating the complex realm of Digital Communications can be quite a challenge, but fear not! I'm here to help you chart your course with a range of services tailored to your needs:

🚀 Personalized digital communications strategy: Crafted specifically for your brand, we develop strategies for online and paid channels that ensure your message reaches the right audience, at the right time.

🕵️‍♀️ Research and audit: I can conduct in-depth research and audits to provide you with insights into your digital presence, in order to refine and optimize your strategy.

🌐 Integrated digital campaigns: I orchestrate integrated campaigns across various digital platforms, seamlessly merging your wider communication efforts.

✍️ Copywriting and content creation: Engaging and persuasive content is at the heart of effective digital communication. I specialize in creating compelling content that resonates with your target audience.

🔊 Community building and management: We don't just communicate; we build and nurture communities around your brand. Our experts ensure your online presence is interactive and thriving.

📈 Paid Campaigns on leading platforms: We run paid campaigns on major platforms like Meta, LinkedIn, Twitter (X), and YouTube, and I'm continuously exploring advertising opportunities on Reddit, Spotify, Discord, and Twitch.

📊 Performance analysis and reporting: I don't stop at execution, but also meticulously analyze campaign performance, generating insightful reports and learnings that inform our strategy.

💻 CMS expertise and digital content development: From crafting landing pages to curating newsletters and maintaining engaging blog content, I have the technical expertise to ensure your digital content is top-notch.

📚 Expertise in B2B, B2C and Employer Branding;
💌 Niche: Tech, Personal, and Home Care, Travel, Beverages, Parenting, Horeca, Retail, 

➡️ Go deeper on www.thesocialite.club

Social Media & Digital Comms Consultant

Cognizant Netcentric

As part of Netcentric, I have been working on a Holacracy ideology which allowed me to take on various tasks, to work on the projects that interested me, but at the same time required me to take ownership of my products and any mistakes I may make along the way.

My areas of expertise in Netcentric are: 
**Global Social Media Lead**
- Creating and implementing the strategic approach of Netcentric's SoMe channels;
- Handling social media channels and prepare organic and paid campaigns aimed to target corporate or talent audiences;
- Copywriting and content development;
- Defining, analysing and reporting social media KPIs;
- Collaborating with Marketing, Sales and Talent teams to ensure external coverage of the most important happenings;

**Global Employer Branding Lead**
- Planning, developing and implementing employer branding strategies which contribute to internal communication, recruitment and retention;
- Highlighting key differentiators that set the company apart from competitors; 
- Leveraging candidate-facing communications to convey the corporate culture and employee experience; 
- Developing and projecting the EVP;
- Working alongside with global and local Netcentric Talent Stakeholders in order to understand candidate behaviour and plan activation accordingly;

**Product owner for Netcentric's Digital Environment**
- Collaborating with global stakeholders and customers to co-develop a roadmap and drive products and features from concept to launch in a fast-paced environment;
- Working with cross-functional teams and various stakeholders, including analytics, design/user experience, engineering, and user enablement;
- Translating product roadmap features into well-defined product requirements, including features, user stories, and acceptance test criteria;
- Working in an Agile environment and continuously reviewing the business needs & priorities, outlining milestones and deliverables, and identifying opportunities & risks;

Global Social Media Lead, EB & Digital Specialist

Cetelem

As part of Cetelem's team, I've been: 
- Improving customer experience in Social Media & work with customer support teams in order to find solutions to provide our customers the best brand experience via online & offline channels;
- Building Cetelem’s Social Media & Content Strategy for standard & VIP products;
- Handling the Social Media channels & Online Crisis Management;
- Creating newsletter templates and handling the e-mail marketing campaigns and digital driven campaigns;
- Implementing and coordinating Social Media & Digital campaigns, as well as briefing the creative teams in regards to all the creative materials and deliverables needed for the integrated campaigns;
- Monthly reporting and data analysis;
- Working closely with the creative team in order to create concepts and proposals for ongoing and upcoming campaigns;
- Updating and maintaining Cetelem’s website using CMS, as well as discussing website improvements and create briefs for new developments;

Social Media & Digital Manager

KUBIS

- Handling Community Management
- Building Kubis's Social Media portfolio & Content Strategy for standard & VIP accounts;
- Handling the Social Media & Online Crisis Management
- Creating monthly content plans 
- Monthly reporting and data analysis
- Implementing social media campaigns
- Implementing & Optimizing Facebook Ads campaigns 
- Working closely with the creative team in order to create concepts and proposals for ongoing and upcoming campaigns. 
- Client management

Social Media Manager

Frank Group

• Community Management
• Creating the weekly and monthly content plans 
• Monthly reporting and data analysis
• Implementing social media campaigns and contests
• Working closely with the creative team in order to create concepts and proposals for ongoing and upcoming campaigns.

Digital Account Executive

Community Manager

Oxygen Public Relations

Intern

Let's do it Romania

- researching and contacting Romanian NGOs in order to establish new partnerships;

NGO Relations Coordinator 

I help brands to connect with their audiences. From community management to running organic and paid campaigns, and from content management to building integrated social media & digital strategies, I'm the Social Media bestie you never knew you need.

I could keep it formal, but formal is not in my tone of voice. I am a creative-at-heart, but I don't hide behind a words-curtain when it comes to calling things by their name. 

My portfolio includes renowned global and local beverage producers, home and personal care products, tech & financial services, automobiles, entertainment, and travel companies.

With over 9 years of experience working for both clients and digital & creative agencies, I have gained in-depth knowledge of client and stakeholder management and the challenges inherent in working together on both sides.

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