LELOSI

• Collaborated with 20+ European micro- and macro-influencers on promoting athleisure wear via organic/paid Meta content. That involved scouting, vetting, negotiating, managing a 5-figure annual budget, briefing, providing feedback, and nurturing relationships with the influencers.

• Reviewed and organized influencer-generated content across eight markets (Slovenia, Croatia, Hungary, Poland, Slovakia, Czechia, Romania, Estonia). Introduced a new file management system so as to smooth out cross-team collaboration.

• Worked with an external digital advertising agency to achieve an average monthly ROAS of up to 4.20 via influencer whitelisting (i.e., advertising on the influencers’ own Meta accounts).

• Worked with in-house media buyers and content analysts on optimizing influencer briefs and measuring influencer marketing ROI.

• Contributed to the brand’s 2024 influencer marketing strategy (featuring Meta’s newly launched social platform, Threads).

Influencer Marketer

ProSocial

Social Media Specialist

PsyBit

• Helped a local HR tech start-up – recipient of Slovenia’s first Social Impact Award – establish an online presence.

• Took over the LinkedIn company page and organically grew it to 1,000 followers in 9 months (engagement rate: 13.74). That included planning, creating, and publishing the content as well as executing an engagement strategy.

• Ran 15+ successful Meta ad campaigns aimed at job seekers (avg. CTR: 1.88%; avg. CPC: €0.07).

• Wrote copy for organic/paid social media, sales brochures, and the website.

• Regularly collaborated with sales and design on content creation.

Social Media Manager

Optiweb

• Specialized in creating short-form content, such as social media posts and ads.

• Managed 8 different brands on Facebook, Instagram and/or LinkedIn (<25K followers per page), which encompassed content planning, copywriting, and community management. Combining organic and paid, our team increased…

→ Client 1’s FB page visits by 127%, IG profile visits by 270%, and IG followers by 486.7% in 6 months.
→ Client 2’s FB page visits by 359.1%, IG profile visits by 55.3%, and IG followers by 160.9% in 5 months.

• Collaborated with 20+ different clients, including world-renowned brands like Bestway (inflatables), Inotherm (smart front doors), and SIP (agricultural machinery).

• Worked closely with copywriters, graphic designers, media buyers, and project managers on various organic/paid social media campaigns.

Content Creator

• Wrote content of all shapes and sizes, including blog posts, social media posts, email newsletters, SEO category descriptions, slogans, subtitles, and landing pages.

• Penned thousands of Google & Meta ads for products priced as high as 5 figures. Industries included sporting goods (B2C), home improvement (DTC), digital services (B2B), and waste management (B2B/B2C).

• Ghostwrote LinkedIn content for the CEO (and, occasionally, the rest of the C-suite), covering topics like leadership, digital transformation, and sustainability.

Copywriter

TEDxLjubljana

• Volunteered for the biggest TEDx event in the country mid-pandemic. We hosted eleven speakers, with topics ranging from human memory to wedding photography to web 3.0.

• Was part of a four-member marketing team that over the course of 6 months organically:

→ Filled 650 seats (with ticket prices at +30% YoY).
→ Increased Instagram profile visits by 485.2%.
→ Increased Facebook page likes by 360.8%.

• Contributed to the overall marketing strategy.

• Wrote copy for organic social media, PR, radio, and web – including coming up with the slogan.

• Created content for Facebook, Instagram, and LinkedIn in collaboration with the design team.

PR & Marketing Specialist

Kadrovski šprint

• Helped organize an HR hackathon that attracted 5 high-profile partners (including LIDL, Novartis, and Outfit7) and all 200 projected participants on a zero marketing budget.

• Led a four-member team that established the brand's identity (logo, slogan, color palette, TOV...), laid down the social media strategy, and launched the brand on Facebook, Instagram, and LinkedIn.

• Planned and coordinated all social media content, which involved keeping a content calendar and overseeing the content creation process (copy & design).

Student Section of the Slovenian Marketing Association (ŠSDMS)

• Helped organize the 13th edition of Fanfara – the largest student marketing conference in Slovenia, attracting hundreds of attendees each year. That year’s topic: user experience (UX).

• Wrote and edited copy for organic social media, email, PR, and other marketing channels.

• Worked with the design team on creative choices (audio, video, logo…).

• Contributed to the live event script.

Creative

iStore d.o.o. (Apple Premium Reseller)

• Sold Apple products and accessories, generating thousands of euros of revenue on a daily basis.

• Assumed responsibilty for cashiering (using Datalab's Pantheon ERP), tech support (in person, via phone, via email), and updating product descriptions on the website.

• Attended several official training events (e.g., on conversing with customers).

Salesperson

Kompetenca d.o.o.

• Completed a 240-hour internship required to obtain my master’s degree in psychology.

• Learned to conduct psychological assessments (which included writing detailed reports and providing 1:1 feedback) and competency analyses.

• Translated multiple materials from Slovenian into English.

HR Assistant

Timotej Jerman

English Instructor

If your company isn’t active on social media, it doesn’t exist.

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What is Timotej talking about?

Want to drive more opportunities from LinkedIn?

Timotej Jerman's Linkedin Analytics