Timothy "Tim" Hughes 提姆·休斯 L.ISP's Linkedin Analytics

I’m writing this with tears in my eyes. Watching the changes, we help people make always makes me tearful. At the start of our blogging session today (which is the last as part of our social selling programme) one of the salespeople said, “I really don’t see the relevance of this.” By the end of the session, it was this person who was the first to publish their blog! And, what a blog it was. This is why Adam and I set up the company. Not to do Linkedin training, nor to be just another marketing agency and not to transform only sales by using social. Here at DLA Ignite, we transform the whole organisation. Sales, Marketing, Human Resources, Internal Comms, Customer Service, all with social. For me, it all started 15 years ago when I joined Twitter (now X) Later, I was part of an ambitious sales transformation which took 4,000 sales people and tried to turn them into social sellers. We made mistakes along the way. We tried LinkedIn training. We tried About/profile writers and we even tried masterclasses but they all failed. Why? It is because, they didn’t create the mindset and habit change that’s vital to become social. After this, there was my best-selling books, “Social Selling - Techniques to Influence Buyers and Changemakers” followed by a second, “Smarketing - How to Achieve Competitive Advantage through Blended Sales and Marketing” (both available on Amazon worldwide). Finally, we a deep desire to transform lives as well as companies. In sales, we transform people every day (through our Social Selling programs). Outside of this, we are also empowering and transforming people in roles across the Enterprise creating the classic, “more for less” scenario. The impact of this means that, “legacy process” competitors may never catch up. So why the tears? To be honest, it doesn’t matter how many people and companies we transform. What matters is seeing people change their mindset and develop. This is very moving for me and all of us in the global team. We get one hell of a kick out of this!