Appcast, Inc

Strategic Partnership Manager

Advertising Operations Manager

Marathon Health

•	Trend analysis and storytelling through data visualization and manipulation utilizing Tableau and Microsoft Excel
•	Generate quarterly, annual, and ad-hoc reports for both internal stakeholders and clients to inform data-driven decision-making

Senior Healthcare Data Analyst

Hertz

•	Responsible for Bay Area and North PAC markets, communicating with fleet, operations, pricing, and other key stakeholders to deliver market assessments and make informed decisions
•	Created Innovative dashboards and reports to analyze and discover revenue opportunities

Senior Analyst - Revenue Management

•	Reversed market share in Hawaiian markets via long term peak planning for special fleet
•	Generated over 4% increase in revenue in South PAC markets with higher RPD despite higher fleet

Revenue Management Analyst

Cox Automotive Inc. Dealer.com

•	Managed the digital advertising portfolio for the 9th largest automotive group in the U.S.
•	Responsible for effective management and utilization of over $2 million in annual spend across advanced advertising campaigns utilizing search, display, and social media campaigns
•	Communicated directly with clients daily to fulfill requests, solve problems and recommend in-depth strategy adjustments for car dealerships across the United States

Digital Advertising Strategist

•	Execute Search Engine Marketing, display advertising and social advertising tactics
•	Perform keyword research and expansion, ad creation, campaign performance tracking
•	Recommend budget adjustments to improve online marketing campaigns

Associate Advertising Strategist

•	Transferred 15,000 contracts from shared drive into SalesForce Database
•	Created and formatted over 100 articles for internal and external support in SalesForce
•	Examined and inventoried over 500 websites for VinSolutions and Haystak acquisitions
•	Handled client email communications to create tickets for Client Support

Client Services Intern

Coldwell Banker Hickok & Boardman Realty

•	Reported directly to VP of Marketing
•	Tracked website performance and statistics for over 70 agents
•	Utilized Google Analytics and Microsoft Excel to produce a quarterly report

Marketing Analyst Intern

Church Street Marketplace District

•	Developed downtown business security camera inventory for over 100 accounts
•	Analyzed downtown dining survey data and Alliance Française visitor data
•	Created street performer database for over 100 accounts
•	Surveyed managers and business owners for data collection

Market Research Analyst Intern

United Way of Northwest Vermont

•	Managed account plans and database updates for over 150 corporate relationships
•	Conducted mail merges, scheduled and supervised mailing volunteers
•	Worked with senior staff to create new donor prospect list
•	Staffed volunteer trainings, attended board of directors meetings

Resource Development Assistant Intern

Saint Michael's College

•	Managed front desk at athletics center, greeted guests and sports teams
•	Opened and closed the athletics facilities

Student Worker

Coca-Cola Bottling Company of Northern New England (CCNNE)

•	Built and organized displays to maximize attention from supermarket shoppers
•	Conferred with store managers regarding product placement and special displays
•	Stocked shelves and consolidated product for efficient storage
•	Responsible for a 5-store route each week

Merchandiser

Avonda Air Systems, Inc.

•	Assisted in various jobs; changed filters, fixed pipes, delivered parts
•	Ordered and organized materials

Laborer (Summer)

I am a self-driven business professional with experience in team management and development, data analysis, revenue management, and digital marketing. I excel in a fast-paced and collaborative environment where teamwork and technology drive success. I currently manage our strategic partner relationships at Appcast, a fast-growing, programmatic, job recruitment technology company.

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