voilà (getvoila.com)

- full ownership of the marketing function of the business (performance,retention, brand, design, PR)
- cross departmental growth led projects to continue to improve the product market fit
- focused on improving the attractiveness of the business model for future growth and investments.

CLARK

- Leading, guiding and enabling a team of 30+ marketers across areas including Performance, TV & Offline, Partnerships, Organic, Influencer & Podcasts.
- Driving the group-wide strategic marketing growth efforts for scaling user intake and brand awareness.
- Managing multi-million marketing & branding budget.
- Development of functions including mid-term marketing planning, products / services, channels, and touch points, assuring enhanced brand and performance marketing. 
- Steering a diverse range of data and KPI related processes through close collaboration with key stakeholders. 
- Further developed and implemented a new marketing operating model, encompassing marketing delivery performance.

VP Growth Marketing

- With a strong focus on the future of digital, I led a team responsible for the establishment of shared frameworks based on marketing and user experience best practices testing. 
- Scaling the digital efforts 6x in just over 2 years.
- Growing the team from 1 to 20 people within 2 years.
-Working on a project basis, I covered all digital marketing topics including Social Media, Influencer, SEO, Native, CRM, CRO, SEA, Podcasts.

VP Digital Marketing

DCMN

- Market and product expansion.
- Multi-brand strategy.
- OKR definition and tracking.
- RFP for marketing automation tooling.
- Global top talent acquisition and retention plans.

International Head Of Digital

GLOSSYBOX

- Successful exit; acquired by The Hut Group.
- Managed the marketing teams across 7 international markets in a matrix dynamic.
- Market and product expansion.
- Quarterly campaign roll-outs.
- Responsible for all Online and Offline Marketing initiatives at Glossybox stretching from SEO, SEM, Affiliates, Strategic Partnerships, Display Advertising, Print, TV, Radio, Planning & Processes.

Global Head Of Online Marketing

Ringier AG

- Managed PPC campaigns for multiple clients in the sub saharan African region, including Google Ads, Facebook & Instagram, PR, SEO and basic programmatic;
- Conducted accounts' audits, strategy reviews and recommendations;
- Supervised a team of five people- consisting of junior and senior digital marketing executives;
- Oversaw the wider team training and development;
- Actively engaged in talent search, interviewing and hiring for the newly established hub;
- Handled the team's performance appraisals and career objectives' establishment.

Ecommerce Manager - Online Marketing International

Liquid Labs GmbH

- An In-house venture builder for the Otto Group, with focus on FinTech and Logistics. 
- Successful exit; acquired by Hermes Europe.
- Responsible for strategy and execution of all Online and Offline marketing channel including but not limited to SEA, SEO, CRM , Social Media, Direct Mail, Video Marketing and CRO.
- A business development focused role with agility, speed and strategy proving the major drivers for success.

Online Marketing Manager

die kartenmacherei GmbH

- Google and Social Media advertising for performance and branding marketing in Germany and Austria
- Execution of campaign strategy and optimise them towards defined KPIs
- A/B tests, DCO tests to bring new approach to the team
- Competitor analysis to stay inside market trends
- Create data-driven reports to measure advertising efficiency
- Marketing project management: New marketing channel acquisition, improving existing channels, analysing the data and taking actions accordingly

International Marketing Manager

SANDEMANs NEW Europe Tours

- Progressed from Paris City Manager to Regional Director in charge of 3 operations.
- Controlled an operational budget of over 7 digits.
- Achieved significant revenue increase that forever changed the organisation by delivering new service offerings, ancillary revenue and creative ways to turn customer engagement into up-selling opportunities. - Increased Amsterdam’s turnover by ~400% in 3 years and also doubled Paris’ revenue.
- Directed the expansion and new opening teams in 2 new locations which became profitable ahead of budgeted schedule.
- Took ownership of all customer feedback channels comprising partner escalations, internal escalations and NPS.
- Grew staff and freelance tour guides retention by proactively working on recruitment, company culture and ways to progress and reward the best-performers.

Marketing & Operations Manager

Berlin Based experienced Vice President of Marketing with a demonstrated history of working in the Berlin start-up industry. 

Passionate leader who builds high performing teams, pinpointing purpose and closing strategy-execution-gaps. An operations catalyst and excellent communicator with the ability to perform in fast-paced environments.

Leadership & Development
Growth Strategy Planning & Execution
Brand & Thought Leadership
Multi-Channel Marketing
Digital, Offline, Organic & Partnership Marketing
Lead Generation & Management
Organisational Development
Budget & Performance Management

Skilled Management and Leadership. Strong marketing professional with a Bachelor of Business Administration (BBA) focused in Marketing & Management, from UNSW Australia.

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