Kansys

Sr. Marketing Manager

Internal voice of the customer. Responsible for leading marketing strategy, tactics and execution. Work closely with sales to plan, analyze, design and implement overarching marketing concepts and strategies geared to helping large B2B enterprises and telcos solve complex billing challenges.

Notable Achievements:
• Successfully implemented essential marketing initiatives resulting in won revenue and the generation of qualified pipeline valued over $10M.

• Implemented marketing demand acceleration model to showcasing the value of creating demand in awareness channels and capturing demand in intent channels.

• Architected the Revenue Uncoded Podcast to boost brand awareness, act as a source of education for B2B companies navigating the complexities in and around enterprise-level billing, common pitfalls and mistakes, opportunities, tech talks along with collaborations across many different B2B business verticals. 

• Overhauled the entire website shifting from a services-only oriented business to software and services MS/PS based business.

• Lead the development of organic presence in search engines resulting in pipeline and won revenue.


Responsibilities Include:
Full-funnel GTM strategy, demand/brand generation, community outreach, product positioning, managing freelancers, website overhaul, CRM set up, tech integrations, marketing automation, social media development, social media deployment, content creation, content strategy, communication strategy, segmentation strategy, sales ops, live chat support, sales hand-off strategy, podcast creation, video creation, paid ad strategy, ad creation, SEO, reporting, graphic design collateral creation, creation of internal company marketing rules, branding guidelines, expense/budget management, report and optimize for revenue

Marketing Manager

Deluxe Corporation

- Employed social media and email marketing strategies to promote SMB to Enterprise level DTC and B2B companies
- Managed Facebook, Instagram Twitter and Pinterest social networking accounts
- Created dynamic advertisements through Facebook and LinkedIn Business Manager to promote businesses, develop remarketing campaigns and drive traffic to clients Facebook and LinkedIn pages and websites 
- Created monitored and managed email marketing campaigns, including the build out of drip campaigns.
- Developed engaging content and design creative imagery through the use of Adobe Photoshop                          
- Analyzed, reviewed and reported on promotional campaign effectiveness to maximize results	                                                   
- Managed multiple projects simultaneously, successfully guiding them to completion while keeping 			                  them on budget and on schedule
-Devised, presented and implemented process improvement methods to increase daily effectiveness and efficiency

Account Manager - Social Media and Email Marketing

- Collaborated with multiple account managers to utilize best SEO practices for over 70 individual small business clients
- Carried out keyword and competitor research for the purpose of improving clients digital presence
- Analyzed client traffic reports to determine campaign performance utilizing a variety of SEO tools
- Provided on-page SEO recommendations for client websites
- Key contributor for the implementation of Tap Analytics, a new report management system used through all facets of digital marketing for Deluxe teams, partners and clients
- Created engaging blog topics for articles and along with copy for title tags, meta tags, and alt tags for client websites
- Reviewed and evaluated weekly KPI achievement and create a detailed roadmap designed to meet client SLA’s and response time expectations.

Search Engine Optimization Strategist

One Block South

-Supervised and trained over 30 employees
-Oversaw operations, managed inventory, prepared daily deposits, safe audits and revenue reports
-Understanding and utilization of the Aloha Radiant Systems POS platform
-Planed, developed and implemented security procedures, scheduling/position assigning & venue closing responsibilities
-Assisted in the development of marketing initiatives and help manage social media
-Provided crisis management and coordinated resolution of occurrences 
-Game Night Promotion - Increase sales and drive traffic
-Created merchandise designs for Kanza Hall
-Responsible for maintaining a safe and secure environment for guests, musical artists and staff by establishing and enforcing security policies and procedures through out a four-venue entertainment district
-Engaged with guests to ensure their stay is pleasurable and focus on their key demands

Hospitality Manager

Results driven marketing leader with experience in B2C and B2B market segments. Proven track record in defining, implementing and executing marketing strategies and tactics to accelerate business growth.

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