Fortinet

Drive growth and engagement through customer-centric UX, website usability and testing, search engine optimization, site information architecture, content strategy, and conversion rate optimization.

Director, Web Marketing and Strategy

Self Employed

Build, lead and execute digital strategies for persona-driven customer experiences, website usability, content strategy, site information architecture, search engine optimization, conversion rate optimization and analytics, and front-end/back-end technology planning.

Digital Marketing Director

A10 Networks, Inc

- Own website strategies/roadmap, that align to overall business priorities and customer needs
- Hands-on execution of conversion rate optimization (CRO) initiatives that resulted in the increase of MQL lead generation from contact sales, product demos, and product trials
- Successfully launched targeted chatbots and drove increase in contact sales and booked meetings
- Facilitate a culture of constant testing and learning through A/B and user survey testing for CRO
- Rebuilt Search Engine Optimization (SEO) program that resulted increased 300% Y/Y increase in organic traffic 600% increase in keywords on pages 1-2
- Leverage AI tools to increase traffic and goal conversions for organic channels
- Rebuilt site to be more accessible-friendly and compliant with ADA and WCAG disability guidelines
- Oversee website’s core metrics and drive strategies to improve user growth, page load speed, site architecture, functionality, and overall website health
- Build comprehensive reporting packages for the executive team with line of business (LOB) insights on lead generation, user-behavior intelligence, and competitor activity
- Manage the SEO and web budget, including annual AOP planning, forecasting, spend tracking, and measuring impact for all dollars spent
- Collaborate with product team to ensure best customer experience is executed
- Lead, manage, and develop a team consisting of web development, design, and SEO

Senior Director, Web and Digital Marketing

Rubrik, Inc.

- Own all customer-facing web properties which includes www.rubrik.com and all subdomains
- Redesigned rubrik.com to be user-centric via top tasks, use cases, customer validation 
- Replatformed rubrik.com, including migration of CMS, CDN, and hosting
- Define and execute pipeline growth and visitor engagement goals for web
- Use data-driven decisions to improve the user experience for all visiting personas
- Work closely with product marketing team on messaging and content strategy
- Own and actively participate in web strategy, analytics, SEO, testing, development and design
- Missionally focused on team culture, career development, and skills development

Director, Web and Digital Marketing

LinkedIn

- Responsible for building learning.linkedin.com from the ground up
- Worked closely with product teams to migrate SEO equity from Lynda.com to Linkedin
- Owned, managed, and executed content strategy, UX, testing/optimization, SEO, site maintenance
- Defined and executed functional/development roadmap based on testing
- Responsible for full funnel analytics, worked closely with SDR team to manage pipeline growth
- Digital strategist for customer marketing, sales enablement, and demand generation
- Increased web traffic 300% Y/Y, and increased MQLs 200% Y/Y
- Won Marketing Award for Taking Intelligent Risks

Senior Manager, Web Marketing

NetApp

Define the web user-experience, content strategy and information architecture for netapp.com and communities. Provide insights to ensure content strategy aligns with the needs of key personas.

End-to-end site management and workflow governance for content creation/publication, IA, UX, site search, SEO, design, brand and 3rd party guidelines, and analytics/insights socialization.

Manage the optimization and testing strategy, planning, execution and implementation of winning recipes to improve key performance metrics for Task Completions, Conversions, and Engagement.

Manage the digital targeting strategy, planning and execution to test and understand visitor segments, visitor intent, content preference and key success actions to drive targeting campaigns for known/unknown visitors and installed base customers. Key tools: Adobe Target, Adobe Analytics, Demandbase, Site Catalyst and Eloqua.

Logitech

Owned all aspects of B2B web marketing. Managed a lean and mighty web team and re-launched the B2B corporate website from the ground up and saw site traffic improve by 200%, downloads increase by 200%, and lead generation increase by 500%. Also defined the workflow for product launches.

Created the first B2B demand generation campaigns and nurtures. Also created the first web and sales-funnel dashboards to track quality of conversions from MQL-to-SQL, which was a first for the B2B org. Created several programs to help regional marketers be more successful at engaging their prospects and existing customers.

WW Senior Web Marketing Manager

Managed the strategy and execution for all web related projects for corporate initiatives and campaign launches.  Managed major launch of major corporate site redesign in over 25 languages.

Senior Web Marketing Project Manager

LEVEL Studios

Managed relationship, business development, and execution for key client accounts including Cisco, Trend Micro, and Salesforce.

Account Manager

Design Reactor

Executive account manager for AMD, NetApp, LSI and Oracle.  Led agency to become NetApp's preferred vendor.  Owned the strategy, development and production of the Virtual Experience technology platform which has since become its own subsidiary, 6Connex.

Led a development and design team to build a software platform for virtual tradeshow marketing. Also led a development team to install digital signage in Cisco's Executive Briefing Center as well. Managed high throughput of client projects while maintaining high team morale.

Sr. Project Manager

BarcoView, LLC

Directed a Naval program to retrofit nuclear ballistic-missile submarines with rugged LCD displays. Spearheaded production of 9 prototype “deployable” control rooms –  delivered to US Army in Iraq. Created a Change Management Control document that was heavily leveraged when company became ISO:9001 certified

Program Manager

I believe in developing a culture where people can bring their whole self to work and thrive. Transparency and compassion are core to who I am. Work teaches me to be a better human. My kids teach me patience. My wife, humility.

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