Zoas Limited

• Developed comprehensive sales and commercial partnership strategies for digital health companies, resulting in accelerated growth and revenue generation.
• Implemented successful lead generation plans and executed sales and partnership strategies for UK and international market entry.
• Established key introduction agreements and secured seed investments of up to £3m.

CEO and Founder

EQL, part of the Google Cloud for Startups Programme is looking to change the way that MSK conditions are triaged and managed with the introduction of its new chatbot Phio.

Unveiled earlier this year, it forms part of a developing portfolio of products designed to radically improve global healthcare systems.

Phio is a chatbot that thinks and acts like a Physiotherapist, initially providing an agile triage tool for all MSK conditions, with a Digital Injury Management tool to follow later in the year. It uses AI and machine learning to be able to constantly evolve and adapt its behaviour to every user, giving it a ‘personality’ and the ability to absorb knowledge. A personalised tone and language are used to enhance engagement and adherence.

Designed to improve patient outcomes via an app, it reduces the need for human intervention thereby increasing efficiency and fast-tracking patient care. Sophisticated algorithms guide users to the appropriate pathway: urgent care for those presenting with ‘red flag’ symptoms; face-to-face care for those not suited for self-managed care; and a Digital Injury Management option for those presenting with low-grade injuries. Phio’s decision tree is underpinned by the latest clinical frameworks and this is closely monitored alongside the collection of vital lifestyle data.

Accessible 24/7 and available in any language, Phio is a fraction of the cost when compared to traditional physiotherapy triage and human-led self-managed care. Phio is an ideal option for companies in the health insurance market and those operating in the private and public healthcare sector. It can complement existing services and is a strong alternative for many telephone based and remote physiotherapy services. It also offers dramatically improved customer journeys and has the ability to radically improve health outcomes.

Contact me if this technology is something you would like to discuss and would add value to your current or future offering.

Strategic Partnerships and Growth  - UK and International

Firstbeat Technologies

Director & Strategic Partnerships - UK and International and Investor

Firstbeat is the leading provider of physiological analytics for sports, fitness and wellbeing. 

Our technology turns heartbeat data into rich, personalised and actionable insights on exercise, stress, sleep and recovery. 

Firstbeat analytics is used by hundreds of elite sports teams, thousands of corporations, and millions of consumers worldwide to improve their performance and wellbeing.
 
Firstbeat has developed revolutionary analytics technology that creates a digital model of user's physiology through  advanced modelling of heart function and heart rate variability (HRV). The background of Firstbeat is in exercise and physiological sciences and our products are based on physiology research.
  
We employ 150+ specialists in physiology, analytics, sports technologies and well-being. Firstbeat analytics software based solutions are based on a unique combination of physiology, mathematical modeling and product designs. And a lots of physiological data from laboratory and field. We have analyzed several trillions of heart beats.
  
Altogether millions of individuals are already using Firstbeat analytics to promote sports performance and healthy life.

My role is to drive B2B sales and key volume based referrals of the Lifestyle Assessment and Bodyguards delivering year on year achievement of projections.

Contact me if your interested in leveraging this amazing technology for your business

UK Commercial Director

Holly Health

Holly Health is changing preventive health care, through Digital Health Coaching, With Intelligence.

Winner of 3 Innovate UK funding projects, and partner of over 200 primary care practices, Holly Health enables patient activation and self management, tailored to their specific needs.

Taking into account user conditions, goals and habits, Holly Health sets people up for long term behaviour change success.

Holly Health service:
- Highly tailored digital coaching via Apple & Google apps
- Web based health screenings
- Population health data (get to know your population challenges better)
- Cardiac rehab & remote monitoring options
- General wellbeing & medical device services
- Combined support for physical & mental health
- AI recommendations, nudges and interventions
- Supports the major chronic conditions & day to day health needs: cardiovascular, metabolic, mental health, chronic pain, low mobility, healthy ageing, multimorbidity

Rated within the top health apps by ORCHA (the world's leading health app evaluation organisation), with a score of 89%, and part of the NHS Innovation Accelerator, Holly Health is gaining traction in UK healthcare and beyond.

>35,000 people supported since 2020, and on a mission to support 5 million in the next 5 years 🌎.

Reach out to hello@hollyhealth.io to find out more.
https://hollyhealth.io/blog

Strategic Partnerships and Growth - UK and International

T-Cup

Originally born out of a desire to measure health, happiness and success, our research in collaboration between Academia, Elite Sport, HR Executives, Business Leaders, Clinical Physicians and Technologists has helped us to better understand the optimum areas of our lives that, when improved, deliver the most powerful results. We have taken the same scientific approach to address common challenges within organisations.

We have 3 powerful solutions that use cutting edge self-reflection technology to improve your people’s wellbeing in a measurable and sustainable way using real-time data.

Benefits of T-Cup within an organisation or community -
*Real time insight into your organisation's wellbeing
*High level data overview
*Support your people based on what they actually need
*Integration of existing initiatives
*Benchmark yourself against other organisations
*Long-term wellbeing strategy not one-off Initiatives
*Measure your return on investment on wellbeing initiatives

Benefits of T-Cup to an individual-
*Build a self-reflective practice
*Holistic, easy-to-use tool in your pocket
*Follow trends & progress by week, month or year
*Personalised insights & prompts
*Useful resources designed to support self-reflection and aid action

Strategic Partnerships and Investor

SiSU Health Group

I have become part of the SiSU Health Group team in 2020. I was inspired to join SiSU Wellness by Noel Duncan the founder and CEO, and our shared desire to make a difference to people’s health and well-being using a data driven approach The health and wellness technology business has grown rapidly to become a global company based in Melbourne and London.

SiSU Wellness offers an innovative health platform and medical grade 2a integrated health stations that really makes a difference in how people engage with their health. 

My focus and goal in the UK are to grow the SiSU Wellness business in the corporate, retail and health technology sectors through strategic alliances and partnerships. We are keen to talk to and work with clients and partners who want:

• a genuine partnership approach to creating a culture of health
• to improve the health and wellness of their employees, customers or community
• to understand the health and wellness profile of their employees, customers or community
• to help their employees, customers or community to live healthy productive lives
• value for money and an identifiable, quantifiable return on investment
• to gather and use data and evidence to inform their decision making and services

Please do reach out to me for more information around Sisu Health Group

Strategic Commercial Partnerships - UK and International 

The Resilience Factor

Now, more than ever, individuals and businesses need resilience. Resilience to cope/deal with/tackle/over come/conquer the challenges life throws at you. 

Our mission is to equip all people with the tools they need, so throughout life they have the confidence to overcome adversity.

Based on years of neuroscientific research and supported by the leading minds in the space globally, The Resilience Factor has been developed to enable people to understand the signals their body is sending them.

​We sit at the intersection of the mental, emotional, physical and spiritual to help answer the question: 

How Resilient Are You?

Advisor and NED

Anya

Anya is the only digital-health solution that seamlessly combines pioneering AI technology with the expertise of human specialists. 

Our award-winning AI technology, coupled with the compassion and knowledge of our healthcare specialists, offers unrivalled personalised 24/7 support for women navigating key life stages. 

Whether you're embarking on the journey of fertility, pregnancy, parenthood, or facing the challenges of menopause, Anya is here to provide timely, empathetic support exactly when and where you need it most.

Nutrifix Ltd

Nutrifix is a corporate wellness platform, that provides companies with a virtual staff canteen and delivers employees dynamic personalised weekly plans from local restaurants, that they can order for collection or delivery; all tailored to their nutritional needs and health goals. 

With Nutrifix, companies are seen to make the health and wellness of their employees a priority and can use Food as a Benefit to attract and retain the best talent. 

Our mission to take away the stress of healthy eating, by putting your diet on autodrive.

We have raised over £0.6M in investment, including investment from Just Eat.

Investor

JetFuelby15th

15 Degree provides travel supplements help jet-setting business travellers prepare for, perform during and rest after high-pressured international meetings.
Earth has 24 time zones. Each one accounts for 15 degrees of the planet’s 360. For every one you journey across, you need a full day to recover. So for long haul flights, you need to start preparing your body days before your trip. And care for it several days after.
One day soon, every high-flying jetsetter who goes airport to airport and continent to continent travels with the comfort of good health, the power of presence and total control of their actions and emotions.

For over 28 years, I’ve led Zoas Limited - a global sales and partnership consultancy dedicated to accelerating growth in digital health market. 

My background covers just about everything, from public health, to international finance, and business administration. With a wealth of experience across the industry, there’s nothing I love more than providing tailored strategies that help both start-ups and established companies thrive.

I’m passionate about reshaping preventive healthcare through digital innovation and user-centric design, helping improve healthcare outcomes worldwide.

➡️What I do:

✳️Develop and implement commercial growth, sales, and partnership strategies
✳️Create lead generation and market entry plans for the NHS, UK and international markets
✳️Build strategic partnerships that unlock new opportunities and revenue streams

➡️Who I’ve partnered with:

EQL, Anya, HealthKey, Firstbeat (to name just a few!) All innovators transforming how we prevent and manage health conditions globally.

➡️Looking ahead:

I believe the future of digital health lies at the intersection of AI, data-driven solutions, and thoughtful collaboration. I’m keen to connect with forward-thinking leaders and innovators to co-create that future.

➡️ Building powerful partnerships:

If you’re interested in accelerating your digital health venture or exploring collaboration opportunities, please DM me or visit https://zoas.biz/

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