Tina Northover's Linkedin Analytics

Hi, I'm Tina. A Freelance Creative Director in experiential design and the founder of Potent Sapiens by Design, an interior design and lifestyle wellness consultancy. With eleven years of experience in design, seven have been spent delivering innovative, creative design solutions for leading globally recognised brands within the live events industry. I bring my experience and expertise as a creative leader and hands-on experiential 3D designer to freelancing. A solutions-orientated conceptual thinker and innovator, I thrive on creating engaging experiences. Helping clients to tell their stories by bringing together brand, 3D design, digital content and experiential activations to create unique immersive live experiences and environments. Having headed a creative department for three years, I have creatively directed projects, won major pitches, and developed strong relationships with some of the most exciting global brands and clients. I inspire and lead from the front, focusing on customer journey and experience. I am adept at using my creative flair and expertise to bring thought leadership and strategic direction to every design solution, integrating brand purpose and proposition across various touchpoints, and creating bespoke, meaningful experiences that surpass the live event itself. I am also a proven team player and very comfortable with cross-disciplinary collaboration. Somewhat a design chameleon, I have extensive commercial experience in hands-on design delivery using leading industry design tools across 2D and 3D, including Adobe Creative Suite, Vectorworks and TwinMotion. I also bring a unique health, well-being, and sustainability angle to my creative executions, utilising my expertise as a WELL Accredited Professional and tapping into the science of design through neuroaesthetics, positive psychology, and choice architecture. So if you need someone to creatively direct a creative response or deliver more hands-on 3D design… I can help and will happily jump on a call to discuss how we can work together.