🍀With passion for driving business results and strategic direction, I implement improvement initiatives that transform business performance through impactful project management, change leadership, and sales & marketing excellence.

💡Sales & Marketing Excellence: Drive alignment to market and customer needs for sustainable growth. Leverage KPIs to steer business activities. Excel at value proposition design, go-to-market strategy, and market segmentation. Create high-impact sales content with compelling value messages. Enable sales teams to exceed targets through effective training, methodologies, and tools. Drive sales competence development to sell differentiated solutions with quantified value.

🚀 Project & Change Management: Successfully lead complex cross-functional programs with multicultural teams. Employ structured methodologies to define and drive projects with clear scope, objectives, schedules and deliverables for seamless execution. Share best practices, optimize processes for continuous improvement. Facilitate collaboration and motivate teams to achieve project goals. Ensure efficient stakeholder engagement to successfully implement organizational change.

🎯Strategic Leadership: Possess an entrepreneurial mindset with exceptional ability to assess organizational needs, build high-performing teams, and implement operational excellence. Apply a structured, analytical, and pragmatic approach to delivering quick results.

🌍 International Versatility: Proven ability to rapidly adapt to new environments, having successfully worked across five countries (Sweden, USA, Canada, Germany, Switzerland) in both corporate and entrepreneurial contexts.

💥Skills:
•	Program and project management
•	Change management and transition leadership
•	Leadership building strong teams
•	Cross-functional and multi-cultural team leadership
•	Stakeholder management and engagement
•	Business transformation and process optimization
•	Communication, presentation and facilitation skills
•	KPI analysis and performance optimization
•	Sales and Marketing training
•	Value Selling coaching
•	Product life-cycle management
•	Value proposition design and go-to-market strategy
•	Content creation and value messaging

Ready to rethink your value proposition for 2026? Interested in upskilling your sales skills in order to win more business?

Join the "Master the Art of Value Selling" workshop in Lausanne next Wednesday January 21. I look forward seeing you there 🚀 💯

Tina (Martina) Flodin

⏰ 𝗟𝗮𝘀𝘁 𝗰𝗮𝗹𝗹 𝗳𝗼𝗿 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 — 𝗲𝗻𝗱𝘀 𝘁𝗼𝗱𝗮𝘆.
If one of your January goals is to sell your value more clearly, this is your moment to act.

On January 21st in Lausanne, Tina will help you 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲, so your customers don’t ask “How much?” but instead say “This makes sense.”

This session is for entrepreneurs, business owners, and sales leaders who want to:

✔ Create winning value propositions
✔ Sharpen their message
✔ Confidently close more deals

📍 Hotel Continental Lausanne
🗓 January 21st | 18:00–21:00
💡 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗲𝗻𝗱𝘀 𝘁𝗼𝗱𝗮𝘆, 𝗝𝗮𝗻 𝟭𝟰

Too often, great offers get stuck because the value isn’t landing. This is your chance to change that. 

👉 Register now and start 2026 with stronger sales conversations.

https://lnkd.in/eCfej7NM

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