TJ Larkin Jr's Linkedin Analytics

I build profitable, community-first media brands at the intersection of local news, digital marketing, and applied AI. As founder of Larkin Media and creator of the Scoop newsletter network (Leander Scoop, Round Rock Scoop, and more on the way), I’ve shown that a small, loyal audience beats a broad lukewarm one: our open rates and click-throughs consistently outpace industry benchmarks while driving real revenue for neighborhood businesses. My edge is operational rigor plus automation. I design negative-CAC growth loops—pairing Meta ads, survey-driven lead funnels, and exclusive local offers—then layer in custom GPT workflows to keep costs low and content fresh. Beyond our own titles, I run Local Newsletter Insider brand with Youtube and a newsletter (yes, very meta) and a one-to-one Accelerator that helps operators launch in weeks, not months. Clients tap us for end-to-end playbooks, ad creative, and AI-powered tooling that turns a newsletter into a full local-media engine. I’m always up for collaborating with entrepreneurs, agency owners, or SaaS builders who see the potential in hyper-local influence—whether that’s co-developing new markets, swapping growth insights, or integrating AI into existing media stacks. If building durable, high-margin audience businesses speaks to you, let’s connect.