T.J. Prebil's Linkedin Analytics

Entrepreneurially minded B2B SaaS technology marketing executive with experience working for software companies offering personalization, customer data platforms, mobile, cybersecurity, and e-commerce solutions. Product Marketing Expertise – Expert in developing company and product messaging and positioning to support GTM strategies. – Adept at cross-departmental collaboration among engineering, marketing, sales, and customer success teams. – Proven expertise in product launch management, sales enablement, and managing competitive intelligence. – Strong track record of partnering with demand generation functions to help build demand and drive revenue. – Comfortable serving as a team leader – prioritizing activity and resources – or as an individual contributor. General Marketing Expertise – Proven track record of executing demand-generation activities to drive high-quality leads. – Extensive experience with content development, from white papers and presentations to product videos and website copy. – Successful history of implementing analyst relations strategies to achieve favorable positions in Forrester Waves, Gartner Magic Quadrants, etc. – Comfortable with event and vendor management related to outside agencies (video production, webinars, win-loss, website designers) and event sponsorships. Startup Operational Expertise – Launched three software products from conception to production. – Ran all operational aspects of a small, part-time software company. – Orchestrated and coordinated work between disparate functional teams. – Designed product-led growth strategies for capturing leads and converting them to paid customers. – Wrote and managed FAQ documentation as well as customer support requests.