Syndigo

Advisor

1WorldSync, by Syndigo

(Acquired by Syndigo)

PE-backed (Battery Ventures) SaaS company specializing in product content solutions. Recruited to lead GTM transformation through rapid scale and strategic acquisitions.

•	Key member of M&A deal team leading to a successful exit to Syndigo.

•	Tripled ARR and headcount, positioning company for acquisition by its top competitor in 2025, creating a $3.5 billion enterprise.

•	Built marketing organization from 2 to 30, including BDR, Ops and Enablement functions, to support three distinct global business units.

•	Integrated 9 acquisitions across multiple geographies, unifying GTM strategy, systems, and brand architecture.

•	Shifted from single-product to multi-product platform with redefined buyer personas and enterprise positioning.

•	Implemented AI-driven analytics and segmentation strategy to optimize pricing, packaging, and pipeline conversion rates.

•	Drove cross-functional alignment between marketing, sales, and customer success, resulting in a 22% lift in marketing-sourced revenue YoY.

Chief Marketing Officer

HorizonIQ

Cloud and infrastructure services provider (formerly INAP). Promoted post-acquisition to lead combined company’s marketing, customer success, and inside sales functions.

•	Led 60+ team members spanning marketing, customer success, inside sales, and service delivery.

•	Generated $48M in marketing-sourced and influenced LTV in 2019.

•	Led inside sales team to consistently exceed quota of $220K MRR quarterly.

•	Instituted OKR framework across all functions, aligning teams to revenue-driving and customer-impacting priorities.

•	Served as executive sponsor for key strategic accounts, driving account expansion and technology adoption.

•	Increased INAP brand presence through national speaking engagements and thought leadership.

Chief Marketing Officer, Head of Inside Sales & Customer Success (formally INAP)

Promoted following INAP’s acquisition of SingleHop to integrate marketing teams and lead brand repositioning.

•	Unified marketing operations post-merger, streamlining systems and consolidating budgets for a 12% cost reduction.

•	Led brand identity refresh to differentiate in a competitive IaaS/SaaS market, contributing $1.8M in annualized new logo bookings.

•	Aligned marketing roles to key functional areas, boosting productivity and team clarity.

•	Strengthened GTM strategy through analyst relations and market positioning initiatives.

•	Implemented real-time performance dashboards, enabling active management of marketing KPIs and sales pipeline health.

Vice President - Head of Global Marketing

SingleHop

PE -backed (Battery Ventures) Cloud hosting and managed services provider. Oversaw full customer lifecycle from market awareness through renewal and expansion.

•	Drove 10% YoY sales growth in a market averaging 6% growth.

•	Increased ARPU by 23% and ARPC by 32%, improving overall profitability.

•	Achieved 63% marketing efficiency gain in 12 months by optimizing campaigns, channels, and spend.

•	Mentored sales and marketing leaders while directly supporting high-value enterprise deals.

•	Served on executive leadership team driving corporate strategy and revenue growth initiatives.

•	Responsible for full customer lifecycle from market and brand awareness to account management and customer success.

VP of Inside Sales & Marketing (Acquired by INAP, now HorizonIQ)

PE -backed (Battery Ventures) Cloud hosting and managed services provider. Grew inside sales and BDR teams from 2 to 15 to drive high-velocity sales motion.

•	Reduced customer churn from 4% to 2%, creating net positive growth.

•	Accountable for 80% of company revenue across existing customer expansion and new business.

•	Built KPI framework for account management and inside sales to identify growth and retention opportunities.

•	Designed and implemented a high-value customer account management program.

•	Provided data-driven coaching to sales and account managers to improve quota attainment.

Director of Inside Sales

Phoenix NAP

Director of Sales Operations

Phoenix NAP is a full service data center offering Coloaction, Cloud Services, and Dedicated Servers- We help businesses of all sizes reduce costs by turning large capital expenditures into monthly operating expenses.

Keeping data accessible and secure is paramount to the success of your business. Keeping your infrastructure costs in check is also important. Phoenix NAP is optimally positioned to help you do both.

Manager, Online Sales & Operations

EC Suite

•	Selected by Executive Committee for Client Experience Project- Later to be chosen to manage the department created by the project.
•	Served primarily in an operations capacity, maximizing productivity and efficiency amongst sales team.
•	Enhanced Salesforce.com user interface according to specific needs of sales team, as Salesforce Administrator.
•	Significantly improved sales data entry efficiency by removing redundant steps and non-intuitive workflows.
•	Reduced sales contract send-backs by decreasing the number of initials and signatures required.
•	Analyzed and evaluated sales scenarios and provided best practice information to Vice President of Sales.

Sales Operations Manager

CWIE Holding Company, INC

•	Improved new client review times by 30% by identifying and eliminating redundant tasks performed by review team.
•	Reduced policy infringing client list by 10% in first year by creating proactive communications policy.
•	Implemented quality assurance and review standards to reduce subjectivity and client confusion when working with multiple representatives.
•	Championed creation of rules of engagement between sales and review team to enhance client interactions between the two departments.
•	Created review best practice information for both internal and external customers, leading to increased knowledge of policies and practices.
•	Performed research to gain intimate knowledge of client needs during the review process.

Manager of Client Review

CMO 1WorldSync | Advisor | Helping brands and retailers sell more confidently with impactful content

As the Chief Marketing Officer at 1WorldSync, a leading SaaS platform for product content orchestration, I lead a global team of marketers and sales development professionals who help brands and retailers sell more confidently with impactful content. With over 20 years of experience in B2B marketing, sales, and customer service, I have a proven track record of launching and growing successful divisions, products, and solutions in the eCommerce, hosting, and IT infrastructure domains.

I am passionate about lifelong learning, humility, and customer focus. I apply these values to everything I do, from developing and executing marketing strategies and campaigns, to building and nurturing customer relationships and advocacy, to coaching and empowering my team to achieve their goals. I leverage my credentials and competencies in Six Sigma, Marketing Leadership and Strategic Selling® to deliver value to our customers and stakeholders, and to drive innovation and growth for 1WorldSync.

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