Uplevel Marketing

Helping companies transform & grow their business with performance driven omni-channel sales, e-commerce & marketing expertise.

Owner

destinationX

destinationX is a travel storytelling agency passionated about sharing travel experiences and unforgettable destinations with our community. We believe our planet is a beautiful place and it's our mission to help people get lost in the right direction.

Every 2 weeks we share unusual travel experiences & places via our app and our e-newsletter sent to over 5.000 travel enthousiasts. destinationX opens the door to unknown places, hidden gems to eat & sleep and unusual travel ideas that will excite them long after. 

On top of that, we also organise immersive storytelling travel events for 21st century explorers who are looking for unforgettable places and experiences and we design tailor-made online, offline and event marketing campaigns for tourism & lifestyle brands.

Managing Partner

@ Brico, Brico City & Plan-It

Accountable for all digital channels @ Brico, Brico City & Brico Plan-It.

Manager Digital Marketing / Ecommerce

STIMA

Expertise program: Digital marketing & communication

Lecturer

The Reference | Emakina Perform

Senior Digital Marketing Consultant / Pre-Sales Consultant

Internet Marketing School

Lecturer Search Marketing

iProspect Belgium

Senior SEO Consultant | Project Manager

bSeen

- Search engine marketing (SEO)
- SEO Consultancy
- Web usability
- PPC management & optimisation

Search Engine Marketeer & Consultant

Geodynamics

Sales Account Mgr

SWAC International

Sales & Marketing Manager

Personal mission statement: Listen. Learn. & Leverage value.

My goal: Helping companies transform and grow their digital business through ROI-driven digital strategies & tactics.

I have +15 years of experience in digital marketing, e-commerce & omni-channel commerce both on a strategic and tactical level. In addition, I had the opportunity to get involved in the commercial start-up of ELSYCA, a spin-off company of the Free University of Brussels back in 1997 and worked for 7 years as a senior digital marketing consultant at The Reference - part of the Emakina group. During my last 2,5 years as employee (2015-2017), I held a position as Manager digital marketing / e-commerce at Brico, Brico Plan-It & Brico City part of the Maxeda group.

🚀 Breaking New Grounds in E-Commerce Advertising! 🚀

Exciting developments in the digital media space as Temu, the emerging Chinese e-commerce giant, takes the lead in advertising spend, overtaking industry behemoths like Meta and Google in the third quarter of 2022. This strategic move is not just about numbers—it's shaping the future of digital advertising!

As part of ByteDance, Temu leverages its association with social platforms like TikTok and Helo to innovate influencer marketing, which plays a pivotal role in their advertising success. Given the competitive e-commerce environment in China, with slowing sales and increasing rivalry from companies like Pinduoduo and JD.com, Temu’s aggressive ad spending is a bold play to capture a larger market share.

This rise questions about the traditional dominance of Meta and Google in digital advertising and poses a challenge that may influence future advertising strategies across all platforms. Will this strategy set a new precedent for other e-commerce firms? What could this mean for the future of digital advertising budgets and strategies?

Let's discuss how Temu's innovative approach might redefine industry standards. What are your thoughts on this aggressive shift in ad spending strategy?

#DigitalMarketing #Ecommerce #AdvertisingStrategy #InfluencerMarketing #MarketTrends

Tom Muyllaert

🚀 Exciting News for Local Businesses! Google has rolled out an interesting feature that integrates social media posts directly into Google Business Profiles. This update is a game changer for enhancing online visibility and customer engagement. 🌐

What does this mean for local business owners? Now, you can share real-time updates, promotions, and special offers right where customers are searching for you – on Google Search and Google Maps. The visibility of these posts will not only drive more traffic to your websites but also substantially improve engagement and customer loyalty.

Imagine the convenience of managing your social media presence and Google Business Listing all in one place. This not only saves time but also amplifies your marketing efforts, giving you an edge in the competitive local business landscape.

Let's leverage this new feature to its fullest potential to boost our online presence and customer interactions. Have you started incorporating this feature into your digital marketing strategy? 📈

#GoogleBusiness #DigitalMarketing #LocalBusiness #OnlineVisibility #CustomerEngagement #SocialMediaMarketing

🛒 Embracing the Future of Retail with Technology 🚀

The retail space is evolving faster than ever before, driven by changing consumer behaviors and technological advancements. As a professional within this dynamic industry, I've witnessed firsthand how crucial an omnichannel strategy is to meet and exceed customer expectations. But what's enabling this seamless integration of online and offline experiences?

🔑 Technology is the linchpin in crafting successful omnichannel strategies. Retailers are leveraging real-time inventory systems, cutting-edge AI, and mobile solutions to ensure that every customer touchpoint is informed and personalized. These tools are not just enhancing the shopping experience; they are revolutionizing it.

✨ The magic lies in customization and personalization. With technologies like AI and machine learning, retailers can now predict customer preferences and deliver tailored experiences. Moreover, cloud-based platforms are scaling operations efficiently, making it easier to manage vast amounts of data while ensuring flexibility.

As we move forward, the synthesis of technology and retail will only grow stronger, paving the way for more innovative and personalized shopping journeys.

How do you see technology shaping the future of retail in your experiences? Let's discuss the emerging trends and share insights!

#RetailTechnology #OmnichannelRetail #ArtificialIntelligence #DigitalTransformation #CustomerExperience

🚀 Embracing Change: LLAMA3's Revolution in the Machine Learning Industry 🚀

In the rapidly evolving tech landscape, open-source software has emerged as a formidable disruptor, challenging established proprietary business models. One striking example is LLAMA3, an innovative open-source library that's reshaping how we approach large-scale machine learning algorithms.

🔓 The shift from proprietary to open-source models isn't merely a trend—it's a movement. LLAMA3 highlights how open solutions can not only match but potentially surpass the capabilities of their proprietary counterparts. This transition poses a significant threat to traditional business models reliant on exclusive technologies.

💸 From a cost perspective, the advantages are clear. Open-source technologies like LLAMA3 offer substantial savings, making advanced tools accessible to a broader range of users and enterprises. This democratization of technology can accelerate innovation and drive industry-wide improvements.

🔄 However, with change comes challenge. Companies entrenched in proprietary models may find maintaining market dominance increasingly difficult. Adaptation is key. By integrating value-added services, focusing on customization, and potentially pivoting towards open-source models themselves, businesses can navigate this new terrain.

As we stand at this crossroads, the choice is clear—adapt and innovate or risk obsolescence. What steps is your organization taking to stay competitive in this open-source era?

#MachineLearning #OpenSource #Innovation #BusinessStrategy #TechTrends

Embracing Nostalgia: Gen Z's Myspace Revival & the Rise of Nospace 

In a digital era dominated by curated feeds and polished profiles, there's an emerging wave among Generation Z that's turning the clock back to the 2000s. Yes, Myspace, once a hive of social media activity, is making a comeback, embraced by young users fascinated by its simplicity and the ability to personalize profiles with HTML and CSS—a stark contrast to today’s more rigid platforms.

But that's not all; the nostalgia has spearheaded the creation of Nospace, a new platform that echoes Myspace's ethos. Nospace has rapidly captured attention, amassing a waitlist of over 380,000 people. Its promise? To offer a more authentic, less curated social media experience. This platform emphasizes self-expression and organic connections, something that seems to resonate deeply with today's youth.

This shift towards platforms enabling higher degrees of customization and personal expression could be a game-changer in the social media landscape. As we witness this resurgence and the birth of Nospace, it begs the question: Are we on the brink of a social media revolution that prioritizes authenticity over aesthetic?

What are your thoughts on this return to a more expressive and less polished era of social media? Could this be what social media has been missing?

#SocialMediaTrends #GenZ #Nospace #MyspaceRevival #DigitalNostalgia #TechInnovation

Important Update for Digital Marketers & SEOs! 

Google Chrome has announced a pivotal change that will redefine user privacy—IP addresses will now be masked by default starting with Chrome 91. This advancement is geared towards enhancing user security and privacy, but it also introduces new challenges and opportunities for digital marketers and SEO professionals.

🔍 What This Means for Us:
The inability to track users via their IP addresses could complicate audience targeting and digital campaign performance measurement. However, it's not all daunting! Here are inventive ways to navigate this change:
- Leveraging alternative IP tracking methods
- Implementing server-side IP tracking
- Utilizing user-level data from tools like Google Analytics

🎯 Focusing on Core Marketing Principles:
Despite these technical adjustments, the essence of effective digital marketing remains unchanged. High-quality content and an exemplary user experience are still paramount. This shift also paves the way for more reliance on contextual targeting and analyzing user behavior, rather than purely data-driven strategies.

As we step into this new era of digital marketing, it's crucial for us to stay agile and informed. How are you planning to adapt your strategies in response to this change?

#DigitalMarketing #SEO #GoogleChrome #UserPrivacy #MarketingStrategy #TechNews

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