PEAK FLOW SL

Sales consultant in Online marketing, Company development, and sales outreach activities.

Sales Consultant

Bravio Brokerage 

We are a specialist iGaming brokerage firm connecting people within the iGaming industry.

We have and are successfully representing companies and entrepreneurs looking to invest, acquire, raise investment or sell companies/assets.

We will go the extra mile to reach our goal for you.

Founder

Great.com

Great.com is an iGaming Affiliate Charity where we give away 100% of our profits to causes where we can influence the greatest good.

At Great.com I am part of building the Swedish as well as the USA, New Jersey, Affiliation and establishing partnerships with operators. I am working with the qualification of potential partners, negotiation and overall followthrough on the partnerships. 

I am also working with media partners to further the recognition for Great's mission to generate as much money as possible for the world's nature efforts.

As of April 2022, 3,400,000€ has been given in Great.com´s name to different organizations to help save the world.

Head of Commercial relations

Cashmio Online Casino

COO - Chief of happiness 
Cashmio Casino (Europe+JP+LATAM facing Gamification Casino) 
+ Supernopea Casino (Finnish PayNPlay brand)

As part of Cashmios management team, I was contributing to structuring within the company and workflow also with overall responsibility for customer acquisition. 
As I was a key member of the senior management team, I reported to the CEO and I was responsible for the efficiency of the business. My knowledge of Affiliates and the Online Gaming Industry was a great tool for me there. 

I planned, directed, and oversaw the company's operational policies, rules, initiatives, and goals. Furthermore, I helped the organization to execute long-term and short-term plans and directives by implementing judgment, vision, management, and leadership.

My responsibilities were:
	•	Design and implement business strategies, plans, and procedures
	•	Set comprehensive goals for performance and growth
	•	Establish policies that promote company culture and vision
	•	Oversee daily operations of the company and lead the daily work for various departments
	•	Lead employees to encourage maximum performance and dedication
	•	Evaluate performance by analyzing and interpreting data and metrics
	•	Write and submit reports to the CEO in all matters of importance
	•	Participate in expansion activities (investments, acquisitions, corporate alliances etc.)
	•	Manage relationships with partners/vendors

And all of this was done with the happiest casino state of mind. It was my ultimate job to make sure that both the casino and our work environment truly was the happiest place to be while at the same time delivering results and growth.

Chief Operating Officer 

Mr Green Online Casino

My job as head of affiliation was to maintain a culture with a strong understanding of both legal/ethical and illegitimate/unethical affiliate marketing practices, including thorough knowledge of how fraudulent activity can be detected and prevented. As Mr Green was constantly looking to evolve the affiliate business I was also lead when it came to all things development while pushing the affiliate business forward and keeping the security level for the casino at the highest level.

*I managed the affiliate team of 6.
*I managed the affiliates to increase revenue and overall P&L & ROI.
*Worked towards Outlined KPI’s and provide consistent reporting for all marketing campaigns.
*Collaborated with our Country Managers as well as the creative teams to ensure company brand guidelines are adhered to. 
*Carried out competitor analysis on an ongoing basis. 
*Worked very closely with key stakeholders, in order to integrate affiliate marketing into the marketing mix.
*Recruited, managed, motivated & brought out the best in the affiliate team.

Head Of Affiliates

I was responsible for the growth of affiliation traffic from Scandinavia at Mr Green. My duties included; Finding new top affiliates, negotiation exposure with existing affiliates, relationship building, daily support issues for the affiliates, travel to affiliate related conferences and much more.

Affiliate Manager

Casumo

I was responsible for negotiating deals with both existing top-partners and new partners. I constantly identified and acquired new channels of traffic in order to increase Casumo's affiliate footprint mainly within Scandinavia but also across the globe. 

To do this I used an analytical mind with understanding of ROI optimisation in acquisition deal negotiations where my goal was to ensure that Casumo's activities were commercially viable at all times while I at the same time work to build a long lasting relationship with our partners and affiliates. 

My position gave me the opportunity to constantly work on my negotiation skills and I was part of a cross-functional team environment giving me different angels on my day to day tasks.

I started my iGaming experience as an ambassador at Casumo in Malta, providing customer support via chat and email. I worked on the frontline, talking with our players one to one. I dealt with answering 1st and 2nd line support questions as well as questions regarding payment.
As an ambassador, I had the main responsibility of carrying out Casumo’s motto of "delivering happiness" to the players. It was my job to deliver incredibly quick and accurate answers to our players.

Being an Ambassador meant delivering the Casumo message,emotions and brand to the players. It was about making players feel good and connected with Casumo and also about helping management understand our players’ most important and direct needs. Included in my tasks were the translation of campaign texts, outbound and proactive ambassadorship via social media, and monitoring on blogs, forums etc.

Ambassador

Stockholm University

From August 2012 to July 2013 I worked as a CEO Assistant at Stockholm University. My job required that I be flexible, accurate, and maintain a high standard in all aspects of my responsibilities. The work included a lot of contact via phone and e-mail, with the school Directors as well as with scientists and collaborators. Part of my typical day included schedule and meeting planning, collection of decision data, financial assignments, and assisting with the tasks prior to key meetings or events.

In July 2013 I chose to resign and move to Malta to try a new industry.

CEO-Assistant, Stratigic Partnership

Åre Original AB

I founded and managed the company Åre Original AB in mid-2006 to 2009. During that time I created a clothing line together with our designer, designed the website with our web designer and established partnerships with several factories to start our clothing production.

We had two brick and mortar stores (Stockholm and Åre in Sweden) plus our web shop employing 5-10 people depending on the season.

In 2009 we hired a COO to handle day to day operations and enable me to pursue other goals, all the while remaining heavily involved in company matters. In June 2013 Åre Original AB was sold to a new owner.

Co-Founder

During my time at the Royal Institute of technology, I had varied duties. Many had to do with perimeter security for the school. I also worked in security with access control for employees and students.

Technician & Security Coordinator, Royal Institute of technology

WexWex AB

During my time at WexWex AB I handled everything from establishing contact with partners to gathering data so that the management would be able to make informed decisions. I also had administrative duties; keeping track of paperwork and folders and the computer systems to make the office work as simple and efficient as possible.

CEO Assistant

I am a driven, problem-solver with excellent organizational skills. 

Sales, Negotiation and Networking are cornerstones in everything I do. In addition to my formal education, I've spent many years studying a variety of topics, such as rhetoric, argumentation and psychology.

I thrive in an environment where freedom and responsibility are key and where argument & negotiation is king.

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