Bright/Shift

Performance agencies aren’t creative-first. Creative agencies aren’t performance-first…. 

We’re like a creative agency, but built for 2025

and we exist to help impact-driven businesses achieve their missions as quickly and efficiently as possible. 

That’s >> BrightShift.co.uk

Founder

Crocodile

I decided against university to launch Crocodile in 2014. Crocodile was a social video agency producing digital-first video through a nationwide freelance network of videographers, editors, and animators.

We worked with global brands including Samsung, Canon, and Mars - the biggest highlight was producing the first-ever YouTube ads for Snickers.

RealTalk Media

I was responsible for overseeing all creative production and social strategy for social video podcast, Real Talk, including the filming and editing of each weekly podcast and optimising and distributing social content across each key channel.

Over 6 months and 25 episodes, we achieved 750k minutes watched and 500k iTunes downloads.

Co-Founder & Creative Director

Toby Stewart Movies

At the age of 13 I launched my own event videography business, ingeniously called 'Toby Stewart Movies' - I started by filming anything and everything I possibly could, which then evolved into filming weddings with a consistent freelance crew of videographers to assist me.

This kept me busy throughout my teenage years and taught me A LOT about dealing with clients and team members.

Owner

I help impact-driven businesses achieve their missions as quickly and efficiently as possible, through a Bright approach to content and distribution. We’re like a creative agency, but built for 2025. 

Apply to become a partner > www.BrightShift.co.uk

From the moment I got my hands on the family camcorder at 9, I became obsessed with storytelling through video. From running a wedding videography business in my teens to orchestrating viral campaigns for the likes of Snickers, Canon and Samsung, my drive has always been clear: crafting content that resonates and evokes emotion.

This eventually led to the inception of Bright/Shift in 2018, and today I’m privileged to use my passion to empower the organsations that truly deserve to win.

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I have four core beliefs, which act as the underlying principles of Bright/Shift as well as the content I share here on LinkedIn:

1) Creative as the Growth Catalyst
Creative is the ultimate differentiator in an algorithm-driven world. Strong creative has the power to move, inspire, and galvanize. When paired with real-time digital insight, creative becomes your unfair advantage.


2) The Bright Side of Digital
Tools are neither good nor evil, it’s how we use them that matters. Having grown up witnessing social media's evolution, I'm convinced of its power to drive positive change, and it’s our collective responsibility to harness its influence responsibly.


3) The Power of Entrepreneurship
The devastating consequences of greed, overconsumption, and unsustainable business practices pose a genuine threat to our planet and its species, but I see entrepreneurial spirit as the antidote to our planet's pressing challenges.


4) The Agency Model is Broken
Traditional agency structures, with their rigid in-house teams, limit creative potential. Instead of a generic approach, businesses deserve tailored strategies. Hence, Bright/Shift's selective client approach ensures quality and customization

Last week, Rylan called us incompetent, and said he never wants to see us again.

All because we had the cheek to optimise a paid-social focused shoot day to capture hundreds of unique, diverse assets.

And because of my offensively loud choice of fleece. 

Which I have zero regrets over.

Sorry Rylan

Toby Stewart

We're like a creative agency, but built for 2025 | Founder at Bright/Shift

1️⃣ paid social-focused production day

2️⃣ teams filming non-stop

2️⃣0️⃣+ boxes of the freshest dog food known to mankind…

PLUS

Ten (very good) doggos,
Eleven actors, 
Fifteen crew members 

AND

Hundreds of unique ads, all created for Butternut Box | B Corp 🐶

Here’s a behind-the-scenes glance into what it takes to truly shoot for paid social in 2025

Shout out to the INCREDIBLY talented Bright/Shift team and of course, team Butternut Box | B Corp - Sarah Keegan Lauren Judd Olivia Gracey Kirsty McFadden Cameron Acus-Stokes

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