elate

elate empowers people to live with grace, joy and dignity. Our mission is to help older and vulnerable people live healthier and happier lives at home. 

Our app is designed for care providers, care recipients, and their families and friends. It offers a seamless way to manage care, stay connected, and stay informed. From scheduling appointments and managing medication schedules to tracking progress and communicating with other care team members, our app makes it easy to stay organised and on top of things. 

It also allows older and vulnerable individuals to stay connected with loved ones, even when they can't be there in person. And for family and friends, our app provides peace of mind by allowing them to check in on their loved ones and receive updates on their care. 

www.elateuk.com

Chief Executive Officer

Cross Digital Ltd

The integral role of design as a culture in our organisation and from the start of any project provides a human-centred approach, tools, and expertise to help us better understand our clients’ users' behaviours. 

We translate that insight into new ideas and feedback-led iterations to the website, system, app or prototype. Fast and frequent testing of ideas and route-to-market discussions with user groups and experts build confidence in the value proposition and make your target market more likely to adopt solutions.

We deliver valuable digital services, including apps, websites, sales, fulfilment, customer relationship systems and other systems. 

www.cross-digital.co.uk

Managing Director

Data Protection Department

DP Dept Data Protection Byte-Sized was established in 2017 in response to the increase in demand for data protection compliance work to meet GDPR requirements for SME’s. The business is supported by a Data Protection lawyer who will continue to provide support and regular updates to help you keep pace with the changing legal landscape in the countdown to May 2018.

What is GDPR?
On 25 May 2018 most processing of personal data by organisations will have to comply with the General Data Protection Regulation (GDPR).

Data Protection legislation has been enshrined in UK law for over 20 years, it‘s not new. However, the Data Protection changes in GDPR now mean there will be harsh penalties for non-compliance.

Associate

BBOXX

UK-Africa Project - Lancaster, UK

- Evaluating the business and market opportunity for BBOXX products and services into new African markets. 

- Developing marketing entry strategies and commercial business models for niche west African markets.


UK-China Project - Guangzhou, China

- Evaluation of current supply chains.

- Critical analysis of expected growth patterns.

- Establishing a business model that encompasses expected growth; reduces potential problems; and provides innovative solutions to overcome expected challenges.

Business Consultant

Stopford Energy & Environment

UK-China - Lancaster, United Kingdom

- Comprehensive Waste to Energy research project. 

- Assessing the viability of plasma gasification technology for the generation of energy from waste in China, with an emphasis on the region of Guangdong. 

- Researching the policy review of all contributing drivers that influence the development of plasma gasification projects.


UK-China - Guangzhou, China

Partnership and Collaboration between Stopford Energy & Environment and CN Homeland http://en.cnhomeland.com/about.html

- Critical review Energy, Environment and the 12th 5 Year Plan.

- In-depth research with key stake holders, government officials and policy makers. 

- Developing a comprehensive business plan and business model for this niche type of waste management scheme.

Research and Development Consultant

Lancaster University

MSc International Innovation
The two-year Masters in International Innovation offered me a ground-breaking curriculum which combines rigorous academic studies with company projects and cultural immersion. It offers ambitious students the opportunity to spend a minimum of six months in China, working on high-impact collaborative projects with companies based in China and in the UK.

Modules
Introduction to Entrepreneurship
Corporate Entrepreneurship
Internationalisation and New Technologies
New Venture Creation
Strategic Management
Design Driven Innovation
Chinese Language and Culture for Business 
Research Methods 
Research Methods II
UK Project
UK Dissertation
China Project
China Dissertation

Masters Entrepreneurship Student

LONDON SHANGHAI VENTURE PARTNERS LTD

Toby was responsible for delivering projects against agreed scope, budget, schedule and customer
expectations.

Responsibilities Included:

- Working within a team internationally, ensuring a full business plan is achieved.

- Holding international business meetings to overcome cultural and language barriers in order to achieve a successful sales and marketing strategy.

- Providing alternative sales and marketing strategies based on detailed primary and secondary market research.

- Delegating research strategies for international marketing assistants.

- Working out full sales forecasts in order to manage investors’ expectations.

- Providing four year growth plan and possible exit strategy.

- Working closely with distribution companies and drinks companies in the UK and partners in China to ensure our customer needs are met.

Project Manager

Knight, Kavanagh & Page

Toby worked independently conducting site visits and telephone research; a key unit supporting
project delivery.

Responsibilities Included:

- Site visits and detailed appraisals of open spaces, play provisions, green grid/networks, conservation sites, indoor sports facilities, playing pitches and community facilities.

- In situ consultation with local groups (individual interviews, focus groups and related community consultation.)

- Identifying key issues of individual site visit consultations and liaising with management in order to find appropriate recommendations for clients.

Research Consultant

Tribe Marketing Ltd

Toby worked as part of a core team for a leading marketing agency in central London creating
memorable consumer experiences and engagement by organising events.

Responsibilities Included:

- Hands-on, day to day involvement in the process of providing clients with a full service offering including strategic planning, campaign creative and design, to full logistical solutions.

- Quotes and budget control as well as producing full logistical journey plans.

- Develop relationships with suppliers & production houses.

- Negotiate competitive pricing and service levels.

- Booking and liaising with venues for events.

- Creating and managing social media campaigns via Facebook, Twitter and YouTube.

- Diary management including booking teleconferences, internal/customers/supplier meetings through Outlook.

- Ensure deadlines are met, projects are on schedule and manage clients’ expectations accordingly.

- High volume travel bookings including accommodation and ground transfers.

- Extensive project management experience as well as implementing events.

- Processing purchase orders and finance paperwork using in-house processes.

Account Executive

Appco Group

Toby worked as part of core team as an entry level sales person exceeding weekly targets and
accomplishing promotion.

Responsibilities included:

- Planning and conducting direct marketing activities.

- Generating and qualifying leads as well as scheduling sales activity.

- Prepare sales actions plans and strategies and implementing them as well as supporting field based sales teams.

- Monitoring competitors, market conditions and product development.

Sales Consultant

Elate’s mission is to empower people to live with grace, joy, and dignity by designing and delivering valuable solutions in the care sector, including our purpose-built care management and rota systems. 

As co-founder and CEO of Elate, my role is to lead and  support an inspired, talented and consciousness team towards Elate’s mission and achieve the business goals. 

If you are interested in working with us, please get in touch. 

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