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As it turns out, being transparent sells better, retains better, grows better & leads better. I speak (CSPยฎ) and teach revenue organizations how we as human beings engage, prioritize, and decide - then how to use that knowledge (for good...not evil!) in their ๐ฆ๐๐ฌ๐ฌ๐๐ ๐ข๐ง๐ (informal and formal), ๐ง๐๐ ๐จ๐ญ๐ข๐๐ญ๐ข๐ง๐ and ๐ซ๐๐ฏ๐๐ง๐ฎ๐ ๐ฅ๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ. I wrote two award-winning books about it, ๐๐ฉ๐ฆ ๐๐ณ๐ข๐ฏ๐ด๐ฑ๐ข๐ณ๐ฆ๐ฏ๐ค๐บ ๐๐ข๐ญ๐ฆ and ๐๐ฉ๐ฆ ๐๐ณ๐ข๐ฏ๐ด๐ฑ๐ข๐ณ๐ฆ๐ฏ๐ต ๐๐ข๐ญ๐ฆ๐ด ๐๐ฆ๐ข๐ฅ๐ฆ๐ณ. I have a third book coming out in January of 2026 called ๐๐ฐ๐ถ๐ณ ๐๐ฆ๐ท๐ฆ๐ณ๐ด ๐๐ฆ๐จ๐ฐ๐ต๐ช๐ข๐ต๐ช๐ฏ๐จ. I am a multi-time C-Level sales leader, a behavioral science and sales history nerd, and have led in seven different roles - including at two companies through successful exits. One of them had a double exit (IPO, followed by an exit valued at ~$3B) I achieved the exclusive status of CSPยฎ (certified speaking professional) in 2024, which only ~500 active speakers have achieved in the world.
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