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Todd Caponi

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𝑺𝒉𝒐𝒓𝒕 𝒗𝒆𝒓𝒔𝒊𝒐𝒏: As it turns out, being transparent sells better, retains better, grows better & leads better. I speak and teach revenue organizations how we as human beings engage, prioritize, and decide - then how to use that knowledge (for good...not evil!) in their messaging (informal and formal), negotiations and leadership. If the truth won't sell it, don't sell it! I wrote a 3x award-winning book (𝘛𝘩𝘦 𝘛𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘤𝘺 𝘚𝘢𝘭𝘦), and have a newish book out (𝘛𝘩𝘦 𝘛𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘵 𝘚𝘢𝘭𝘦𝘴 𝘓𝘦𝘢𝘥𝘦𝘳) now that just won its second award! 𝑻𝒉𝒆 𝒃𝒂𝒄𝒌𝒈𝒓𝒐𝒖𝒏𝒅: I fell into sales, then fell in love with the decision science surrounding it. I turned that into a career encompassing multiple sales leadership roles, including building the revenue capacity of one tech company from the ground-up into Chicago’s fastest-growing, another where I helped drive the organization to a successful IPO followed by an acquisition worth almost $3B, and another where my turnaround efforts were rewarded with a successful exit and the American Business “Stevie” Award for Worldwide Vice President of Sales of the Year.

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