Lyft Marketing Solutions

Early in my career, an executive made a statement that has always stuck with me and resonates louder today than ever - ”Most companies are filthy rich in ideas but yet, dirt poor in execution”.  

During times of economic headwinds, brands are pulling back on paying high priced consultants for more ideas that eventually fall-down during the execution phase.   As budgets tighten and marketers have a hyper focus on producing verified results, Lyft Marketing Solutions feels there is a very specific need in the data/marketing services ecosystem for a Performance Consultant.   

Lyft Marketing Solutions is a Performance Consultancy group that prides itself on being 100% client (not quota) focused and results driven.  Lyft Marketing Solutions is truly agnostic to the solutions required to help clients achieve their goals.  Our job is to listen, diagnose, spend time ‘walking the halls’ to understand needs, how data/operations flow, and then align your organization with the best solution providers to contract and be serviced directly.  

Over the past 20 years, I have been blessed to establish partnerships with the best-in-breed providers across the data & marketing ecosystem.  However, I realized that a huge gap still exists, as reps operating under a single brand often lack the flexibility to either apply the best solution or worse, need to reach a specific quota – which is counterintuitive to being client centric.

Our expertise in B2B, B2C, Life Event, and Intent data – enhanced with modeling - allows us to identify the highest performing audiences, develop an omnichannel strategy with campaign execution, and validated post-campaign measurement.  With Lyft Marketing Solutions, your brand will work directly with the appropriate best-in-class providers, ensuring that you receive the right solutions, without unnecessary markups or margin costs.

Founder & CEO

Speedeon Data

SVP of Strategic Partnerships

Since 2008, Speedeon Data® has successfully powered clients’ direct marketing programs by providing the highest quality customer contact data and innovative data solutions, including data optimization services, real-time data append services, new mover programs, and other data services. 

Today, our clients include 9 of the top 10 retail banks, 16 of the top 100 retailers, and 3 of the top 5 cable companies.

Our capabilities begin with our comprehensive data sources. Each night, Speedeon Data processes over 3,000 data feeds from public and proprietary data sources, ensuring the most accurate name, address, and phone number data, available for 240+ million individuals, 100+ million U.S. households, and 20+ million businesses, plus 140 million mobile phone records, 100 million landline phone records, and 300+ million opt-in email addresses.

Speedeon Data’s expert developers build, test and deploy leading-edge algorithms that ensure accurate identification of millions of consumers. Speedeon Data’s state-of-the-art system architecture enables us to pass efficiencies on to our clients in the form of rapid data delivery and savings.

Speedeon Data is not a list broker. Rather, we are a data solutions provider who brings unique life event and trigger based data assets to market within an industry leading cycle time.  For example, our New Mover file is in typically in market 21 days faster than our competition.   Speedon Data ensures our clients are first to market during critical consumer buying opportunities.

SVP of Business Development & Strategic Partnerships

InfoUSA - Salesgenie.com

Upstarted Las Vegas and Los Angeles branches and oversaw a total of 6 outside sales locations which included San Mateo, Seattle, Phoenix, and Portland.  Each local office was tasked with building the Salesgenie brand and footprint within the regional area.  Each branch included an administrator, inside sales team, and an outside sales force.  I carried full P/L responsibility for each office as well as hiring and training sales associates.

Regional Manager

InfoGroup

Infogroup helps companies increase sales and customer loyalty through our high value data, market intelligence and innovative digital solutions. We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audiences millions of times each day. Infogroup data powers the top 5 internet search engines and 90% of the GPS systems in North America. 

Our solutions include:
•Email retention deployment and campaign management platforms
•Email acquisition database, deployment, and campaign management 
•Social media – campaign strategy, deployment, listening
•Data - consumer and business, postal and email
•Data processing, strategy, analytics and custom integration
•Lead generation
•Marketing database management and tools
•Business intelligence, modeling and analytics 

Specialties
Strategy Formulation
New Customer Acquisition
Growing Existing Business Portfolio 
Modeling, Segmentation & Analytics

Vice President of Digital Acquisition and Strategic Partnerships

University of Phoenix

Facilitate Foundations of Business (BUS210) undergraduate courses.  Leverage online classroom platform to guide discussions encompassing; Economics, Ethics, Human Resources, Organizational Behavior, IT, and Management.  Responsible for coaching and grading assignments ranging from PowerPoint to academic APA-formatted research papers.

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