Tom Etherington's Linkedin Analytics

We love to buy from people that we know, like and trust. But how do you begin that process if you can’t always meet face-to-face? You create an online presence that tells your story, engages people and shows your expertise. And then you build an audience. That's how you stand out. Because most people don't make the effort, and if they do, it's all about them and not about conveying the value they bring. Nailing a personal or business brand message and then amplifying it to a wider audience is what I do best and why I developed: 🔥 BrandStory: From mission to tagline, brand voice to elevator pitch, we create the brand messages and content that position your business in the best possible light before amplifying your story on LinkedIn and beyond. 🔥 Brand360: A tailored campaign to take your LinkedIn presence from stale to stellar as we build your profile, create content and build an engaged audience. For Brand360, we build a winning strategy and lay the foundations of your personal brand with a rich and optimised profile on LinkedIn. Plus, develop an ongoing campaign to grow your network, show your expertise with content, and open business conversations. We can even help by creating posts for your feed to build engagement on LinkedIn, make you stand out as an expert in your industry, and regularly get in front of customers and referral partners. What do I bring to the party? I’ve been coaching people on how to use LinkedIn and creating content on the platform since 2014, and I’ve presented on LinkedIn and appeared on podcasts worldwide. I began my career producing content for newspapers, consumer magazines and websites covering everything from news to TV, football to people stories. Now, I interview people to get their stories for LinkedIn (ah, I knew those old magazine skills would come in handy), and we build a personal story that’s authentic and sounds like you. Please connect here or click 'Let's Talk LinkedIn' at the top of my profile - and check out a few of the recommendations below👇.