Tom Etherington's Linkedin Analytics

I love to work with entrepreneurs and business leaders who are dynamic and great networkers in 'real life'. However, they might need a bit of help taking that personality and passion online to establish themselves as an industry expert and make meaningful connections on LinkedIn. Bridging that gap, and amplifying their message to a wider audience, is why I developed a done-with-you coaching program called Brand360 and also an online DIY course. What do I bring to the party? I began my career producing content for newspapers, consumer magazines and websites covering everything from news to TV, football to people stories. Now, I run a content marketing agency focused on using storytelling skills to help people build credibility and create a lasting impression on LinkedIn. Compelling content with a good story does wonders for your personal brand. It usually needs someone on the outside to identify that story, and I love the challenge of bringing people to LinkedIn life. Research all you like about the correct way to optimise a LinkedIn profile; people want you to be genuine. So, I interview them (ah, I knew those old magazines skills would come in handy), and we build a personal story that’s authentic and sounds like you. In a nutshell, that’s how I begin the process of know, like, and trust for my clients on LinkedIn. From there, my Brand360 program helps get the best possible version of you out there 24/7. We can even help by creating posts for your feed to build engagement on LinkedIn and make you stand out as an expert in your industry and regularly get in front of customers and referral partners. Please connect here or get in touch at [email protected] - and check out a few of the recommendations below👇.