Tom Hall

Nodd Solutions

Overview:
As the Founder and CEO of Nodd Solutions, an innovative app development agency, I have been instrumental in steering the company towards excellence in custom app development. Our agency specialises in leveraging cutting-edge technologies such as Flutter Flow and Supabase, ensuring we deliver top-notch, efficient solutions to our clients.

Key Responsibilities:
Strategic Leadership - Guiding the overall strategic direction of the company, ensuring alignment with market trends and client needs. Pioneering the adoption of advanced technologies in app development.

Technology Advocacy - Spearheading the integration of Flutter Flow and Supabase in our development processes. This involves not only adopting these technologies but also advocating for their effectiveness in creating scalable, efficient applications.

Business Development - Actively involved in client acquisition and relationship management, ensuring that the solutions offered align perfectly with client requirements and industry standards.

Project Oversight - Direct involvement in key projects, ensuring that development is aligned with the latest technological advancements and that all applications are delivered with high standards of quality and efficiency.

Market Analysis - Keeping abreast of the latest trends in app development and technology, ensuring that Nodd Solutions remains at the forefront of the industry.

Skills and Tools:
Expertise in Flutter Flow and Supabase - In-depth knowledge and hands-on experience in utilising these cutting-edge technologies for efficient and innovative app development.
Customer Success Management - Exceptional skills in customer relationship management, focusing on delivering customer success through personalised service, understanding client needs, and ensuring the highest satisfaction with end products. Proactive in identifying and addressing client concerns, leading to sustained business growth and strong client retention rates.

Founder

App Boxer

Role Overview:
In my role as the Head of Delivery at App Boxer, I was entrusted with the critical task of supervising the entire lifecycle of software development projects. My key responsibility included not only overseeing project execution and delivery but also optimizing the processes of both the development and delivery teams to enhance efficiency and accelerate output.

Key Responsibilities:

Process Optimisation - Actively involved in analysing and refining the workflows of both the development and delivery teams. Focused on streamlining processes to achieve better and faster project outcomes.
Strategic Project Oversight - Directed comprehensive project management from initiation to closure, ensuring compliance with quality, budget, and timeline expectations.
Team Leadership and Development - Managed diverse teams, including project managers, developers, and QA specialists, driving a culture of operational excellence and innovation.
Client Relationship Management - Built strong relationships with clients, aligning project goals with their strategic objectives and maintaining consistent communication.
Resource Management - Strategically allocated human and technical resources across projects, balancing workloads for optimal team performance and project delivery.
Quality Assurance and Control - Ensured all project deliverables met high standards, implementing quality control processes for consistent excellence in output.
Performance Analysis - Regularly evaluated project performance metrics, using data-driven insights to refine processes and enhance productivity.

Head of Delivery

Role Overview:
In my role as Delivery Manager at App Boxer, a leading technology firm specialising in app development, I was responsible for overseeing the delivery of complex software projects. My focus was on ensuring the efficient and timely delivery of high-quality software solutions, aligning with client expectations and company standards.

Key Responsibilities:
Project Management - Managed the end-to-end delivery of software development projects, ensuring they were completed on time, within budget, and to the desired quality standards.
Team Leadership - Led and motivated a team of developers, designers, product owners and QA specialists, fostering a collaborative and productive work environment.
Client Liaison - Acted as the primary point of contact for clients, managing expectations, and ensuring clear communication regarding project milestones and deliverables.
Resource Allocation - Efficiently allocated resources and personnel to maximise productivity and meet project timelines.
Process Optimisation - Continuously sought ways to improve processes and methodologies to enhance project delivery and client satisfaction.
Risk Management - Proactively identified potential project risks and developed mitigation strategies to avoid delays and cost overruns.
Quality Assurance - Ensured all deliverables met strict quality standards and conducted regular reviews to maintain high levels of performance.

Delivery Manager

Smarta Health

Role Overview:
As the Founder of Smarta Health, an innovative exercise physiology company, I spearheaded our mission to provide top-tier health and wellness services in the private sector and within the insurance industry. My role encompassed everything from strategic planning and business development to client service and industry collaboration.

Key Responsibilities:

Strategic Leadership - Developed and executed the company's strategic plan, focusing on establishing Smarta Health as a leader in exercise physiology services.

Business Development - Identified and pursued growth opportunities within the private sector and insurance industry, expanding the company's reach and impact.

Industry Collaboration - Fostered relationships with insurance companies, aligning our services with their needs and creating mutually beneficial partnerships.

Service Innovation - Oversaw the development and implementation of innovative exercise physiology programs tailored to diverse client needs.

Quality Assurance - Maintained a strong focus on delivering exceptional service quality, adhering to industry standards and client expectations.

Financial Management - Managed the company's financial operations, including budgeting, forecasting, and revenue generation.

Achievements:

 - Successfully established Smarta Health as a respected provider in the exercise physiology sector, both in the private realm and within the insurance industry.
 - Developed and maintained significant partnerships with key players in the insurance industry, leading to sustained business growth.

Skills and Expertise:

In-depth knowledge and experience in exercise physiology and health services.
 - Strong business acumen with a track record in strategic planning and business development.
 - Proven ability in building a company from the ground up.
 - Experience in collaborating with the insurance industry and understanding its requirements.

Director

Bites Health Clinic

Accredited exercise physiologist

Specialised Health

Exercise Physiologist

Rehab Management

Technical Assistant

Southern Innovations

Trade Sales

Dendy Cinemas Pty Ltd

Staff

YWCA Canberra

Early Childhood Educator

QT Hotels and Resorts

General hospitality services at events, Bartender, sets constructor

Events staff

Welcome to my LinkedIn page! I'm the Founder & CEO of Nodd Solutions, leading the charge in digital marketing and business process digitization. My journey in the tech industry began with Smarta Health, where I cultivated a strong foundation in discipline and efficiency, essential elements that I've brought into the digital sphere.

After Smarta Health, I ventured into the tech realm with Appboxer, where I discovered my passion for leveraging technology to enhance business operations. Now at Nodd Solutions, we specialize in transforming traditional business processes into digital powerhouses using cutting-edge technologies. We focus on digital marketing strategies and digitizing business processes to improve efficiency and drive growth.

Fueled by the excitement of digital innovation, I am committed to helping businesses navigate the complexities of the digital transformation journey. If you're looking to revolutionise your business operations and marketing strategies with digital solutions, I'd love to connect and share my expertise.

🔹 Overview
As the Founder and driving force behind Nodd Solutions, I've dedicated myself to revolutionizing the way businesses operate in today's fast-paced, tech-centric world. Leveraging expertise in Automation-as-a-Service (AaaS), my aim is to build cutting-edge, custom business applications designed to streamline operations, cut costs, and improve overall efficiency.

🔸 Responsibilities
Strategic Vision: Pioneering the company’s direction, focusing on sustainable growth and industry leadership.

Product Development: Overseeing the design and creation of bespoke applications, employing technologies like AI, Machine Learning, and Data Analytics to solve complex business problems.

Client Engagement: Directly liaising with clients to understand their unique challenges, tailoring solutions that align with their strategic goals.

Operational Oversight: Managing all aspects of business operations, from product development to marketing and sales.

Financial Management: Ensuring the financial health of the company through budgeting, forecasting, and the pursuit of revenue-generating opportunities.

🔸 Specialties
Business Process Optimization
AI-Driven Automation
Custom Business Apps Development
Strategic Consultation
Cost-Effective Scalability

Are you getting the most out of your email marketing efforts?

Email remains one of the most powerful tools to engage your audience, nurture leads, and drive conversions. But so many businesses leave opportunities on the table by not even leveraging it.

Digital marketing is my specialty, helping others grow is my passion.

Content creation feels like a chore sometimes, doesn’t it?

You’re busy running a business.

Managing clients.
Juggling a hundred priorities.

So, why bother with content?

Because it’s one of the most powerful tools for service-based businesses.

Done right, it doesn’t just get you noticed—it gets you trusted.

Think about this:

Every blog, post, or video you share positions you as the expert in your space.

It becomes a touchpoint for your ideal clients, even when you’re not actively working.

But here’s the catch: not all content works.

It needs purpose.
Strategy.
Consistency.

Curious about how content creation can transform your business?

I’ve broken it down into five simple yet powerful reasons in my latest carousel.

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Why Content Creation is Vital

Not all leads are created equal.

If you’re tired of wasting time on the wrong ones, this video is for you.

I’m sharing a simple approach to identifying high-value leads so you can focus your energy where it matters most.

Watch now and start working smarter, not harder.

Are you sabotaging your Instagram success without realising it?

Let’s face it.

Instagram is a crowded platform.

Standing out isn’t easy.

But here’s the thing—most brands don’t fail because of huge mistakes.

They fail because of small, avoidable ones.

Let’s break down four of the most common:

1️⃣ Poor Visual Quality

People judge your visuals in seconds.
Low-quality images or designs signal laziness and hurt your credibility.
Invest in professional design or at least consistent, clear visuals.

2️⃣ Over-Promoting

No one logs into Instagram thinking, “I hope I see a sales pitch today!”
Over-promoting turns followers into scrollers.
Focus on delivering value first—education, entertainment, or inspiration.

3️⃣ Inconsistent Posting Schedule

Posting once in a blue moon? Your audience forgets you.
Posting too often? You overwhelm them.
Find a rhythm that works for you and your audience, and stick to it.

4️⃣ Ignoring Analytics

Guessing what works is a waste of time.
Instagram analytics tell you which content resonates, what your audience loves, and how to improve.
Don’t fly blind—let the data guide you.

Mistakes are inevitable, but fixing them is always in your hands.

Audit your Instagram approach today and make these small changes.

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Earlier this year, I found myself diving into an unexpected rabbit hole—one completely outside my usual world of digital marketing.

It all started when I stumbled upon a platform called Apify while trying to build an internal app for LinkedIn outreach.

I was optimistic, tinkering away for weeks, but eventually, I had to scrap the app. 

It just didn’t seem worthwhile.

Still, I couldn’t shake my curiosity about Apify.

A tool for building and hosting scripts in the cloud? Collecting data from the internet? 

The possibilities seemed endless, but I didn’t know where to start.

Determined to make use of what I’d learned, I set myself a challenge . . . 

What if I built something of my own? 

I had no idea where it would lead, but I got to work.

There were plenty of missteps and frustrations along the way. 

My first attempts were far from perfect, and I wasn’t sure if it would ever amount to anything.

But then it happened.

After much trial and error, I finally built a script that worked. 

The moment it ran successfully was a mix of disbelief and excitement.

Fast forward a few months, and here’s the surprising part: that little script I built just made $140 USD in a single month. 

No ongoing costs. No extra effort. 100% profit.

It’s not millions, but it’s my coffee bill covered for the month—and proof of what’s possible when you follow your curiosity.

So if you’ve ever wondered what might happen if you turned an idea into action, platforms like Apify are worth exploring. 

Start small. Experiment. 

You might just surprise yourself—I know I did.

Hey there! I'm Tom, and well, I'd like to re-introduce myself!

After years in the digital marketing space, I noticed something.

Business owners needed someone to make sense of it all.

So that's exactly what I set out to do.
→ What started as helping a few local businesses

Turned into partnerships with ten amazing clients
Each growing steadily, month after month

Because we focus on what actually works

→ My approach is simple:
Cut through the digital noise
Connect all the pieces that matter
Make your marketing actually make sense

Think of me as that friend who's been down this road before:
Who'll tell you straight up what's worth your time
And gets excited about your wins
Because your success is what drives me

I'd love to hear about your business story - sometimes the best partnerships start with a simple hello.

Instagram isn’t just for stunning visuals or viral trends.

It’s a powerful tool for service-based businesses to connect and convert.

But it took me some time to figure that out.

I was focusing on the wrong things.

Likes, followers, and views felt great—but they didn’t bring clients.
Sound familiar?

If you want Instagram to actually work for your business, here’s the shift:

Focus on connection, trust, and strategy.

I shared a carousel breaking this down, step by step.

Here’s what you’ll learn:

🟩 Why your audience’s problems should shape your content.
🟩 How to use Instagram’s Creator Mode for better reach and analytics.
🟩 The secret to posts that drive action, not just engagement.

These aren’t hacks or shortcuts—they’re key for sustainable growth.

👉 Check out the carousel for all 5 insights.

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6 Things I wish I knew About Instagram

Every ad starts with a blank canvas

But instead of guessing what might work, we look to what’s already proven to succeed.

That’s where inspiration comes in.

For us, that inspiration comes from AdFolio (a treasure trove of ad ideas across industries)

But we don’t just copy what’s there.

We adapt it, refine it, and shape it into something that fits our clients’ unique needs.

Here’s how this approach makes a difference:

✅ It saves time by giving us a head start. 
✅ It keeps our ideas fresh and in line with trending styles. 
✅ It ensures every ad is tailored to our client’s voice and goals.

The process?

We dive into ads across industries to see what stands out.

We focus on designs that are clear, engaging, and purpose-driven.

And we use those insights as a foundation to create ads that work—not just visually but strategically.

This approach has helped us:

Increase click-through rates. 
Keep designs fresh and engaging. 
Align every ad with a client’s unique voice.

Want to see how we make it happen?

Check out the carousel for a detailed breakdown of our process with AdFolio

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How We Use AdFolio

Ever had a campaign that… well, didn’t quite hit the mark?

I’m talking about the kind where you knew it was going to be a hit.

But then the results roll in... and they’re embarrassing.

I had one of those.

We launched a campaign with high hopes.

The product? Perfect.

The strategy? We were convinced it was bulletproof.

The results? 

Let’s just say the numbers didn’t match the energy we put in.

What went wrong? 

A lot, honestly. 

Here’s what I learned from my failed campaign

🟩 Misaligned Messaging

Picture planning a huge party… but forgetting to send the invites.

We assumed our audience was just dying to hear from us.

Spoiler: They weren’t.

Lesson learned? Know your audience like you know your favorite coffee order.

🟩 Weak Targeting

We cast a wide net.

Problem? We didn’t check if the fish were even in the sea.

The takeaway: Targeting is everything. Aim smaller, but smarter.

🟩 Unrealistic Goals

We had big dreams.

But the strategy? Not big enough to keep up.

Moral of the story: Big goals are great. But make sure your plan can handle them.

Here’s the thing: campaigns fail.

That’s just part of the process.

The only thing that matters is what you do after.

So, what did I take away from the mess?

🟩 Research before action. Know exactly what your audience needs, not just what you think they need.
🟩 Test, tweak, repeat. Testing isn't just an option; it's a must.
🟩 Own your mistakes. Own it, learn from it, and use it to make the next move stronger.

Here’s my favorite part though:
"Every failed campaign is a lesson in disguise—each mistake is a step closer to success."

So next time you miss the mark, just remember: You're one failure closer to getting it right.

Your turn—what’s a lesson you’ve learned the hard way? I'd love to hear your stories.

SEO isn’t just about search engines.

It’s about making your website findable.

Imagine being the best-kept secret online.

That’s what happens without SEO.

In part one, I break it all down:
✅ What SEO is
✅ How it works
✅ Why it matters

And I stop at that.

Because there’s so much more coming in part two.

Think: on-page SEO, link building, and local SEO tips you can actually use.

Stay tuned.

Part two drops soon!

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SEO Explained

Ever wonder why your call-to-action (CTA) isn’t getting clicks?

It’s like throwing a party and not telling anyone where it is.

A CTA is your way of saying, “Here’s what I want you to do next!”

But… it’s not enough to just say “click here” or “buy now”.

You need to know your audience first.

You wouldn’t invite a vegan to a BBQ, right? Same goes for your CTA.

Make it relevant, make it urgent, and make it clear.

Don’t just throw words out there—show them the value.

But wait, there’s more!

I’ve broken down how to craft CTAs that actually get results in this carousel.

Think of it as a little CTA cheat sheet. 😉

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Mastering The Art Of Persuasion

A few years ago, I found myself feeling constantly overwhelmed.

I was juggling so many things

Work, personal goals, endless distractions . . .

That it felt like my mind was on a permanent loop of scattered thoughts.

That’s when I picked up The Art of Focus by Dan Koe

At first, I didn’t think much of it. 

Another book on productivity, right?

But something about it struck a chord with me.

Once you dive into it, you'll wonder how you ever managed to juggle all the distractions in your life.

Here’s the thing

We live in an age where constant distractions are the norm. 

Social media, emails, meetings... you name it. 

My brain was constantly hopping from one task to another.

And, yeah, I was tired. Really tired.

But reading The Art of Focus made me realize just how much my scattered energy was holding me back from achieving what I really wanted.

Dan Koe doesn’t just talk about focus in the usual way. 

He doesn't say, "Stop multitasking and get things done." Instead, he digs into why focus is a skill we need to build, not just something we do.

One line from the book hit me hard: “Your energy is the currency you spend every day. Invest it wisely.”

Whoa. That stopped me. 

I’ve been spending my energy all over the place, and it was time to make some changes.

It’s not about doing more—it’s about doing the right things. 

It’s about understanding where your focus needs to go, and, more importantly, where it doesn’t.

If you're feeling overwhelmed or just wish you had more time to focus on what really matters, I highly recommend giving it a read. 

Trust me, your brain will thank you.

And yes, it’s okay to take a break from the hustle and give your focus some real attention. Who knew?

96% of visitors leave your website without taking action.

Think about that for a second.

Most of your hard-earned traffic is walking away.

Not because they’re not interested.

But because they’re not ready.

That’s where retargeting ads come in.

You know those ads that seem to “follow” you online?

It’s not about being annoying.

It’s about giving people a second chance to say yes.

But how does it work?

And why should you care?

This is exactly what I break down in my latest carousel.
It’s packed with:

🟩 Why retargeting ads drive higher conversions
🟩 How they make your ad spend more efficient
🟩 And the secret to crafting retargeting ads that feel personal—not pushy

Swipe through and see how retargeting can transform your marketing strategy.

Let me know what you think below!

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Retargeting Ads

Welcome to Day 1 of 10 Days of Marketing Tips for Christmas!

We’re kicking off this festive series with a tip that will give your brand the holiday magic it deserves:

Day 1: Deck Your Brand with Holiday Cheer.

As Christmas approaches, your audience is already in the festive mood.

Why not match that energy?

A subtle seasonal update to your branding is the perfect way to show you’re in sync with the holidays.

Start with your logo.

Add a touch of holiday flair, like snowflakes or a festive color palette.
Next, update your website and social media banners.

A simple seasonal refresh can go a long way in building excitement and engagement.

Remember, the key is to be festive but not overwhelming.

Keep your branding in line with your overall aesthetic, just with a holiday twist.

Your audience will appreciate the extra effort and connect with your brand on a deeper, more personal level.

Stay tuned for tomorrow’s tip

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Give Your Brand A Festive Makeover

92% of customers trust peer recommendations over brand messaging.
That’s huge.

When it comes to building trust, nothing works like real stories from real people.

Customer testimonials can do what ads simply can’t.

But getting powerful testimonials requires more than just asking for feedback.

It’s about asking the right questions:
“What problem did we solve?”
“What result did you get?”
“What would you tell others about us?”
“Why did you choose us?”
“How have things improved for you?”

These questions dig deeper and help create testimonials that truly reflect the experience.

When your customers share their stories, they do more for your brand than any marketing campaign can.

Curious to see how this works? Check out the carousel.

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The Power Of Customer Testimonials

Your business is sitting on a goldmine of data.

The problem? Most people don’t know how to use it.

Here’s the truth

Data tells you why your customers behave the way they do.

It reveals what’s working—and what’s quietly holding you back.

And when used right, it’s not just about improvement—it’s about transformation.

But it starts with a mindset shift: Stop collecting data for the sake of it. 

Start treating it as a conversation with your audience.

This carousel dives deep into how to make your data work harder.
Check it out and discover insights you can act on today.

_____________

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Turning Data Into Strategy

Ever felt like your marketing isn’t hitting the mark?

You’ve got the offer.
You’ve got the strategy.

But something’s missing.

Chances are, you’re not speaking to the right people—or you’re trying to speak to too many.

Here’s the thing:

If your target audience isn’t clear, your message won’t be clear either.
And when your message isn’t clear, it won’t resonate.

That’s where defining your target audience comes in.

It’s not just about knowing their age, location, or job title.

It’s about understanding their core needs, motivations, and behaviors.

What problems do they wake up thinking about?
What goals keep them moving forward?
And what really influences their decisions?

Once you know this, everything becomes sharper:
Your messaging.
Your offers.
Your results.

But defining your audience is not a “set it and forget it” task.

It’s a process—a constant cycle of refining, testing, and evolving.

In my latest carousel, I share a 5-step framework to help you define your target audience and make your marketing more impactful.

Because when you know exactly who you’re speaking to, every piece of content, ad, and email becomes 10x more effective.

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How To Define Your Target Audience

When I started creating content, I thought I needed an entire team.

Someone for research.

Another person for video editing.

And definitely someone to write copy because... who has time for that?

Turns out, I was overthinking it.

Now?

I’ve found tools that feel like having a creative squad in your back pocket.

Here’s what’s made my life easier:

Viralfind

This tool helps me stay ahead.

It’s like a radar for trending content ideas in your niche, so you know what’s going to matter before everyone else does.

Cupcut

Video editing can eat up hours, but not with Cupcut.

Templates, effects, and AI features make editing straightforward and professional, even when you’re working solo.

BigVU

Recording videos was once a nightmare of retakes and forgotten lines.

BigVU’s teleprompter feature makes it seamless—I stay on message and save time.

Jasper

Writing is at the heart of content creation, but it’s also the hardest to keep up with.

Jasper helps me write faster while maintaining quality, whether it’s captions, blogs, or scripts.

I’ve learned that content creation isn’t about doing it all yourself.

It’s about knowing where to get the help you need.

What tools are part of your workflow?

Let’s swap ideas—I’m always looking to improve.

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Digital marketing isn’t what it used to be.

Gone are days of quick wins and single-channel strategies.

It seems every companies only chance of success is through building effective and detailed funnels.

A funnel that guides the audience into a sale with more touch points than a tradies tools on a job site.

But here is something I’ve learnt after helping my clients generate just under $1 mil in revenue in the last month alone…

You need to understand your audience with intensity. 

And you can’t do this without the right strategy or tools to help you through the process

That’s just the basis of what I’ve come to learn.

But if you want to know more - keep reading through the carousel to find out.

Let me know what resonates most with you. 👇

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5 Digital Marketing Truths

I know a lot of people suggest tools for creating Reels, but these ones have truly changed the game for me.

Here’s my personal list of top tools that make video editing not just easier but also more creative:

🟩 Canva: Quick, visually appealing designs with ready-made templates

🟩 InShot: Perfect for trimming, transitions, and adding music—no fuss

🟩 Kapwing: Ideal for adding text, subtitles, and unique effects

🟩 Adobe Premiere Rush: Advanced editing, including color correction—pro results in no time

🟩 Lumen5: Automatically transforms your blog posts or long-form content into captivating Reels

These tools have truly leveled up my content creation process. Try it out and let me know what you think.

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