Upper Hand Strategy

Principal, Founder

Conill Saatchi&Saatchi Advertising

Communications and Brand Strategy development

Categories handled:
Financial: Insurance
Household Care: Laundry detergents
Nutrition: Children, Adult and Diabetic care products
OTC: Adult and Children's Analgesics, Cough/Cold/Flu, upper and lower GI products, 
Personal Care: Hair, Oral, Baby, Male grooming, Cosmetics
Retail:, Pharmacy chain, Department Store, QSR
Transportation: Airlines, Auto

VP Group Planning Director

Badillo, NAZCA, Saatchi&Saatchi

Developed local ad campaigns to support new and existing products for multinational and local clients and helped win New Business.

Categories handled:
Communications: Telecom
Electronics: Household Appliances
Household Care: Laundry detergents
Non-Alcoholic Beverages: Orange flavored drink

Group Account Director

BrandThInc.

Strategic Planning and Communications consulting for Insurance Companies and Ad agencies

Founder

Leo Burnett

Prepared the groundwork for the creation of stand-alone creative and media agencies and reignited the agency's creative and new-business drive

Categories handled:
Financial: Investment bank
Household Care: Laundry detergents
Non-Alcoholic beverages: Fruit Juices
Personal Care: Hair
Retail: Gasoline 
Tobacco: Cigarettes
Transportation: Auto

VP Strategic Planning and General Manager

Developed pan-regional and local ad campaigns to support new and existing products for multinational and local clients. 

Categories handled
Alcoholic beverages: Beer
Apparel: Footwear
Food: Milk modifiers, Powdered milk, Sweet and Salty biscuits, Packaged desserts, Sugar and Chocolate confectionery
Personal Care: Hair, Oral, Baby, Personal Wash, Male grooming
Paper products: Towels, Toilet paper, Napkins

VP Group Account Director

For over 40 years, Tom has helped multinational and local companies connect their brands across cultures. Living in different countries like Brasil, Colombia, Mexico, Puerto Rico, Venezuela and the US has given Tom insights on how to motivate audiences in Latin America and the USA.
Contact: tom@upperhandstrategy.com

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