Tom Paul's Linkedin Analytics

When I ask equipment manufacturing sales leaders what percentage of their dealers / distributors are high-performing, the answer is usually 5-10%. This number is so low because too many reps lack product knowledge and sales training. The status quo of a web-based dealer portal and one-off trainings isn't getting it done. What those reps desperately need is the ability to: 1) answer questions on the spot and share that information easily 2) explain the key features and benefits of any given product 3) deliver ROI, TCO, and other insights to the customer All of the above would create a sales rep that acts like an expert instead of an order taker. Now imagine being able to train up your reps so that the entire network acts like experts. The answer is mobile. It also has to be simple to use and easy to manage. That's why we created BAM! I have over 20 years of experience in building and managing web and mobile applications for major manufacturing clients, as the founder and CEO of Pop Art, Inc. and the founder of BAM! My mission is to help heavy equipment / industrial manufacturers solve the most difficult problem in the industry: turning their disengaged "order taker" distributors into high-performers who can sell confidently and effectively. At BAM!, we create and deliver mobile dealer/distributor sales apps that make communications instantaneous, increase mindshare, and provide analytics. My clients benefit from informed, professional, and engaged distributors who can steer customers to the right buying decision by asking the right questions, using a digital battle card, and following a consistent sales process. As a result, my clients turn their distributor network into a competitive advantage, reduce sales training time, and boost customer satisfaction.