Mainspring Energy

Mainspring is a late-stage energy startup pioneering an entirely new category of reliable, affordable, clean power generation. We're scaling rapidly to capture the $816B global electricity equipment market.

Head of Brand Marketing

Sora Fuel

Aviation emissions account for 4% of global warming and continue to surge. Sora produces sustainable aviation fuel (SAF) at costs an order of magnitude lower than existing processes. Focus: PR, social, events.

Brand Communications

CO280

CO280 develops Carbon Dioxide Removal projects and high-quality carbon credits. I led creation of company brand strategy, product positioning, and PR for largest carbon removal deal in industry history.

Head of Marketing Communications

The Nature Conservancy

The Nature Conservancy is largest environmental organization in the world. My work included TNC California brand strategy, communications, events, and donor engagement.

Brand Advisor, Advisory Board Member

ISEE 

ISEE is an MIT-born, autonomous driving technology startup building advanced AI to modernize the global supply chain. I led every facet of marketing + communications and increased brand engagement by 400%.

VP, Brand Marketing + Communications

Cruise

I helped transform and launch GM's AI-driven, self-driving startup by rebranding the company, establishing and leading the brand discipline, and lifting brand engagement by 60% and inbound recruitment by 40%.

Head of Brand

IDEO

I led the brand practice in IDEO’s San Francisco office. Responsible for people, processes, and portfolio of design work of a 60-person team of designers, researchers, technologists, strategists, and writers.

Portfolio Director, Brand Practice

Hasso Plattner Institute of Design at Stanford ( d.school )

The Stanford d.school is a place where people use design to develop their own creative potential. I taught entrepreneurs how to use design thinking x brand to create and scale startups.

Teaching Assistant

Redscout

Established West Coast presence. Opened and grew San Francisco office. Built team of brand strategists, designers, writers, researchers. Made Ad Age’s list of “Agencies to Watch.”

Executive Creative Director, Managing Director 

SYPartners

Established brand experience design practice. Led engagements with C-suite leaders to inspire change: prototype stores for GAP, GE’s 1st innovation curriculum, and reframing values debate for the Democratic party.

Creative Director

Experienced brand marketing and communications leader with a proven track record of scaling innovative companies. Strategic GTM thinker, product marketer, communications expert and versatile storyteller across audiences and channels. Team builder and leader who thrives in fast-paced growth environments. Passion: Using the dark arts of brand marketing and communications to scale companies leading climate mitigation and adaptation.

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