Tom Richards's Linkedin Analytics

Most businesses are hemorrhaging money on "leads" that never buy anything. I've seen companies spend £50k+ per month and get maybe 2-3 actual customers. Here's the thing everyone gets wrong: More leads ≠ More sales What you actually need are qualified prospects who are ready to buy. That's what we do at Adbetter. We don't just drive traffic. We deliver prospects who convert. How? → Every lead goes through 10+ qualification checkpoints → Phone verification (because fake numbers waste your time) → Multi-step forms that filter out time-wasters → Only pay for leads that meet your exact criteria Results speak louder than promises: → One property client sold £125M worth of real estate to our leads → 1400% increase in lead volumes while reducing cost-per-lead by 16% → 5.8x ROI achieved for cosmetic surgery within 4 months → 467% increase in sales volume with 83% lower cost-per-sale Here's what I've learned after helping clients generate hundreds of millions in revenue from leads we've delivered: Most agencies optimise for vanity metrics. We optimise for revenue. Most agencies want to get paid whether they generate quality leads or not. We have skin in the game. Most agencies deliver leads that look good on paper but never pick up the phone. The difference? We only get paid when you get genuine, qualified prospects. No fluff. No fake numbers. No "leads" that ghost your sales team. Currently building: Something that's going to solve the biggest problem in lead generation - the broken feedback loop between your ads and your sales team. Think: Smart forms that qualify prospects → Rich lead data for your sales team → Custom reporting that tracks every lead → Feeding quality signals back to ad platforms so they get smarter. Can't say much yet, but if you're tired of ad platforms optimising for junk leads, watch this space! P.S. If you're spending money on ads and not getting the quality of leads you need, message me. I'll tell you exactly what's going wrong (for free).