Kirša.lt

I’ve spent over 15 years navigating the ever-changing world of marketing. I grew up with offline media, witnessed the digital revolution firsthand, and know exactly how to bridge the gap between traditional and digital strategies.

I help brands craft impactful digital campaigns, develop go-to-market strategies, and position products for success. Whether you need a fresh perspective, a strategic roadmap, or hands-on execution—I’m here to help.

📩 Let’s talk and make your brand stand out in the digital noise!

Product & Marketing Optimizer | Marketing and product strategy Consultant

Lietuvos Komunikacijos Asociacija

Director

The Association is a public relations and communications competence center in Lithuania which helps its members improve themselves and represent the country in an appropriate manner on a global scale. LTKA has more than 230 members from private and public sectors.

Board Member

PR Impact Awards

The PR Impact Awards is a biggest communications and public relations recognition event Lithuania (and one of the biggest in the Baltics), honoring outstanding achievements in strategic communication, reputation management, and public engagement. 

As a co-organizer, I contribute to the overall concept development, ensuring the event brings together top industry professionals and showcases the most impactful communication initiatives across the region.

Co Organizer

Digital solutions Consultant

Luz Love

As a co-founder of a sustainability-oriented trade startup that rescues second-quality dishware from Portugal from destruction, I aim to blend expertise in marketing and technology to create a better user and brand experience, ultimately contributing to the preservation of our planet.

Co-Founder | Digital product owner

Berta&Agency

🟡  I changed my role from the head of creative to a brand consultant to utilizing extensive experience in creative development to provide strategic guidance to colleagues. As a strategic brand consultant, I work with agency client teams to analyze client business objectives and develop effective strategies for meeting their goals. I provide innovative solutions to complex creative business problems, leveraging data-driven insights and creative thinking.

👉 Daily Activities:
- Creative problem solving.
- Strategic planning
- Team guidance. 
- Social media& digital strategy.
- Brand development.
- Digital solutions.
- Data analysis and interpretation.

Head Consultant

Head Of Creative & Insights

Industry: marketing and communications.
Capacity: +20 employees (at the moment).
Main market: Lithuania, Latvia, Estonia

Main responsibilities:
strategy consultations for agency clients about marketing activities for better lead generators and brand awareness;
researches and analysis about marketing+communication trends around the world;
partnerships with other companies to provide better quality services to agency clients.

Leading Strategist - Analyst

Industry: marketing and communications.
Capacity: +20 employees (at the moment).
Main market: Lithuania, Latvia, Estonia.

Main clients: Electrolux, Audiomedika, Vilniaus implantologijos namai, Bolt, Selga/Laima, 
Main responsibilities: marketing strategy and implementation, Digital campaigns, and daily perfomance marketing operations (SEO, Google ads, etc)
My additional daily tasks are #SoME team leading, participating in proposal preparations for potential clients.

Digital Strategist

Čili Pizza

Industry: catering;
Capacity: +500 employees (at the moment);
Main market: Lithuania;

My main responsibilities are creating communication and marketing strategy for the new conceptfor Čili Pizza - one of the oldest and well known brands in Lithuania's history.

I've have restarted marketing department's role in the organization and the department itself as being my self a strategy guy, who is not afraid to get his hands dirty.

Chief Marketing Officer

Turing College

Chief marketing geek at one of the most interesting #EdTech startups in the Northern and Easter Europe region. Turing College offers an income share agreement payment option, which let's young IT professionals to focus on upgrading hard and soft skills and start to pay only after successfully landing on a dream job in one of our tech company partners.

Main responsibilities:
- building the brand: tone of voice, branding, etc;
- creation of communication& content strategy;
- review other Turing brands and create a united family;

🔴Achieved goals:
- pre- and post- customer journey strategy and implementation (used tools: Zendesk support and Zendesk Sales Suite for all-in-one customer communication centre (emails, social media, live chat, etc.));
- launched website, including FAQ/Knowledge base (content + copywriting);
- personal branding communication strategy for each employee, including co-founders,

Nika Viajes

[Sold Business]
After selling the business I was asked to manage the whole process of transfering ongoing projects. During this period it was necessary to optimize processes, execute EXIT communication between partners, clients and workers. What is more, I needed to ensure management of units' closure. 

the duration of the whole process should have taken no more than two months (as it was agreed at the time of sale). I am pleased that, despite the inherent difficulties of such work, the process has been completed on 31 01 2020.

Head of Transformation

[sold business] 
• Increased sales turnover up to 4 million a year (8 times comparing to what I found before starting this position) and revenue up to 10 times.
• Enhanced service basket by refining services.
• Attracted large-scale key clients in Russian-speaking countries (Russia, Belarus, Ukraine, Kazakhstan, etc.)
• Exclusive distribution rights of large hotel chain services in different regions.
• Optimized business processes.
• Budget planning and management.
• Development and implementation of a marketing and communication plan based on analytics data obtained from Big data methods.

Managing co-owner / Managing director/ 

Industry: Product and services (Tourism);
Capacity: 10 employees; 2 offices in Europe;
Main market: East Europe (Ex-Soviet Union countries) and Asia;

Managing a B2B (DMC) whole seller of ground services in Spain and other Spanish speaking countries. During past few years the company changed it’s selling and marketing strategy, upgraded it’s e-commerce tools and product development philosophy. All in all, company’s turnover has risen 4 times as leading tour operators from Russia, Ukraine and Belarus became clients.

Managing Director

I'm a consultant, offering solutions on strategy and business development. My mission is to help people and organizations build and retain a good reputation and results. I care about speed and efficiency when it comes to results. I act as main advisor to middle and high level managers, looking at organizations from their perspective.

If you need t h e  consultant for your brand, drop me a message or e-mail: tomas@kirsa.lt

Consultant for building strategy of your brand so your sales would increase

SMK University of Applied Social Sciences

[Terminated Contract]
Bachelor studies course about basics of social media communication and marketing.

Lecturer

Clients often call me a “Product Optimizer” – I guide companies to stop wasting resources, introduce the right processes, and build strategies that actually deliver. I think and act like a Product Owner–CMO: every step should be purposeful, not just pretty.

I’m a marketing and product strategist with 17+ years of experience – from agencies to in-house roles. This dual perspective allows me to connect creative thinking with real business goals and help teams focus on what truly works.

From brand positioning to digital campaigns, from analytics to go-to-market strategy – I help businesses scale with clarity and intent.

🎯 Need someone who doesn’t just talk strategy, but builds and executes it? Let’s connect – I’ll help your brand cut through the noise and grow smarter.

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