Synerise

As Senior Vice President, I lead Synerise’s strategic growth and AI-powered transformation across Iberia and South America, working with leading enterprises to drive revenue, customer engagement, and digital acceleration. My focus is on scaling Synerise’s AI-powered Data & Experience Platform, helping enterprises leverage behavioral intelligence to increase customer engagement, optimize loyalty, and drive revenue growth. We support customers in retail, ecommerce, telco, financial services and insurance sectors. 

Key Responsibilities & Goals:
👉 Market Leadership & Expansion – Strengthen Synerise’s footprint across Spain, Portugal, and Latin America, forging partnerships with top enterprises and industry disruptors.
👉 AI-Driven Personalization – Champion the adoption of BaseModel.ai, enabling hyper-personalized, data-driven customer experiences.
👉 Revenue Growth & Business Acceleration – Develop and execute strategies to increase revenue and market share through AI-powered customer engagement solutions.
👉  Strategic Alliances – Build strong relationships with enterprise clients, technology partners, and industry leaders to accelerate AI transformation.
👉  High-Impact Team Leadership – Drive a high-performing, AI-first business unit, fostering innovation and operational excellence.

SVP Iberia and South America

Senior lead within the Growth team, responsible for introducing and scaling Synerise’s AI-driven solutions in Iberia and South America, building a market presence from the ground up. I helped establish Synerise as a key AI and big data player in the region, working closely with key partners and lighthouse customers. 

Key achievements:
👉 Market Entry & Expansion: Led Synerise’s entry into Spain, Portugal, and LATAM, building a solid foundation for future growth, positioning Synerise as a game changer in AI-powered customer experience solutions.
👉 Enterprise AI Adoption: Drove successful AI implementations for major retail, banking, and telecom brands, increasing customer engagement and retention.
👉 Revenue Growth: Spearheaded strategic partnerships, contributing to double-digit revenue growth in the region.
👉 Data-Driven Personalization: Implemented customer data platforms (CDP), AI Recommendations, and AI Search, transforming digital customer experiences.
👉 Omnichannel Loyalty Programs: Delivered innovative loyalty solutions using omnichannel personalization and gamification, enabling clients to enhance brand loyalty and increase repeat purchases.

Partner,  Lead Iberia & South America

eCommerce Institute

As Course Director for the “AI for Retail and eCommerce” training program, I design, develop, and lead a comprehensive curriculum focused on how AI technologies are transforming Retail and eCommerce strategies, personalization, customer engagement, and operational efficiency.

Course Director - "AI for Retail and eCommerce"

COREangels EnterpriseTech

As an Angel Investor with COREangels Enterprise Tech Venture Capital Fund, I collaborate within a syndicate of seasoned investors to identify and support high-potential startups focused on customer engagement and employee experience solutions. 

My role extends beyond funding to include:
👉 Strategic Mentorship: Working closely with founders to refine go-to-market strategies, leveraging my expertise in digital transformation and customer experience to position them for scalable growth.
👉 Market Access & Networking: Providing founders with access to a robust network of industry connections, helping accelerate market entry and facilitate partnerships.
👉 Passion for Innovation: Dedicated to supporting early-stage startups that drive meaningful digital transformation and enhance operational and customer engagement efficiency. My investment focus is on solutions with high growth potential in customer experience and employee engagement technologies.

COREangels invests in early-stage startups, offering both capital and hands-on support to drive meaningful impact and foster innovation from the ground up. My focus is on cultivating sustainable growth by helping startups align their solutions with real-world market demands.

Angel Investor and Mentor

Whiteboard Digital

As the founder of Whiteboard Digital, I advise CEOs, Chief Digital Officers, and Chief Customer Officers on building impactful, customer-centric digital strategies. I work closely with executive teams to define and execute transformation plans that align with business goals and improve the customer journey. 

Key focus areas and achievements include:
👉 Strategic Digital Transformation: Crafted and implemented digital customer experience strategies that drive growth and enhance brand loyalty, tailoring each approach to meet specific client needs in sectors like retail, eCommerce, and telecommunications.
👉 Personalization & Data-Driven Experiences: Enabled clients to leverage data insights for personalized, high-impact brand interactions that improve engagement and customer satisfaction.
👉 Customer-Centric Culture Building: Fostered employee engagement and cross-functional collaboration, helping companies create customer-centric cultures through structured governance and targeted training.
👉 Customer Experience Audits & Empowerment Initiatives: Conducted comprehensive CX audits, identifying key areas for improvement and guiding self-care and empowerment strategies that enhanced customer autonomy and satisfaction.

With Whiteboard Digital, I bridge strategy with actionable solutions, empowering organizations to harness digital and customer experience transformation in ways that drive both immediate impact and sustainable growth.

Founder, Customer Experience & Digital Strategy Advisor

vintom. | we make video personal

Driving customer engagement and brand loyalty through personalized video marketing solutions. At Vintom, I help leading brands leverage highly interactive and tailored video campaigns to create a new standard of customer connection. 

Key achievements include:
👉 Client Success & Engagement: Enabled clients to achieve up to 50]% improvement in customer engagement through interactive, data-driven video campaigns that resonate on a personal level.
👉 Personalization & Interactivity: Championed personalized video as a marketing tool, empowering brands to communicate with customers in a more impactful way and increase brand affinity.
👉 Innovative Communication: Pioneered the adoption of video messaging for digital marketing in the region, positioning Vintom as a trusted partner in personalized video and enhancing brands’ storytelling capabilities.

Partner, Iberia & LATAM

ESIC Business & Marketing School

Leading the Senior Management Program in Digital Sales at one of Spain’s premier business schools, I mentor and prepare executives to thrive in today’s digital economy. My role encompasses both program direction and direct instruction, where I focus on:

👉 Advanced Digital Sales Strategy: Designing curriculum and teaching modules that equip senior leaders with the knowledge to drive digital transformation in their organizations.
👉 Customer Experience & Digital Transformation: Developing and leading courses on customer experience strategy, CX governance, and the digital customer journey, empowering students to deliver impactful, data-driven customer interactions.
👉 Leadership Development: Guiding executives in building cross-functional collaboration and customer-centric cultures, fostering skills essential for today’s competitive market.
👉 Industry Engagement: Engaging with the business community to integrate real-world insights into the program, ensuring students gain practical, actionable skills to apply immediately in their roles.

In addition to my work as Director, I am an active professor in Digital Marketing and Customer Experience Management, where I bring practical insights from my extensive industry experience to help shape the next generation of leaders in digital sales and customer engagement.

Associate Professor, Director of Senior Management Program in Digital Sales

Orange España

Spearheaded a multichannel and digital customer relationship transformation, setting a new standard for sales and service integration across digital touchpoints. 

Key achievements include:
👉 Digital Adoption Surge: Boosted digital engagement by 40%, enhancing customer satisfaction and increasing service efficiency.
👉 Self-Care Transformation: Drove a 30% rise in self-service adoption, significantly reducing service costs and empowering customers.
👉 Operational Excellence: Managed a digital contact center with over 200 agents, achieving an 85% First Contact Resolution rate.
👉 Mobile-First Empowerment: Co-led the transformation of the My Orange app, facilitating a mobile-first experience and cross-channel integration for seamless customer support.

Director, Multichannel Transformation & Digital Experience 

I led the company's efforts to create a seamless, customer-focused experience while driving process efficiencies across the organization. This combined responsibility enabled me to implement strategic changes that elevated customer satisfaction and operational performance. 

Key achievements include:
👉 Customer Experience Function Establishment: Created and directed Orange’s first Customer Experience function (pioneer in the market), implementing a comprehensive CX transformation program that improved NPS by 30 points and reduced non-commercial churn by 50%.
👉 Operational Excellence Initiatives: Introduced Lean and Six Sigma methodologies to enhance process efficiency and quality across departments. By engaging cross-functional teams, I drove significant improvements in service delivery and reduced operational costs.
👉 Voice of the Customer Program: Developed the Voice of the Customer initiative, providing insights that informed service improvements and set the foundation for future CX strategies.
👉 Customer-Centric Culture Development: Collaborated with HR to launch “Estilo Orange,” an employee engagement program that promoted a customer-centric approach within stores and service centers, resulting in higher customer satisfaction and loyalty.

In this role, I effectively bridged operational efficiency with customer experience, building a foundation for Orange’s commitment to delivering high-quality, customer-focused services that drive loyalty and operational excellence.

Director, Operational Excellence and Customer Experience

Orange Polska

Led a dual-function role at Orange Polska, where I oversaw both Quality and Project Management initiatives and managed the Innovation and Time to Market (TTM) function. This combined role was instrumental in enhancing operational efficiency, improving product delivery timelines, and embedding quality standards across the organization. 

Key achievements include:
👉 Strategic Project Portfolio Management: Launched a streamlined approach to project portfolio management, optimizing capex utilization and improving transparency in resource allocation. Introduced standardized project management practices, ensuring consistency and efficiency across key initiatives.
👉 Quality Management Transformation: Elevated the Quality Management System to an internal consulting function focused on continuous improvement and customer satisfaction. Achieved ISO 9001, 14001, and 27001 certifications, setting new benchmarks for quality across the organiza
👉 Innovation Roadmap Development: Led the creation of a 5-year innovation roadmap, aligning product anticipation with market trends. Collaborated across departments to define business models and product strategies for mobile, fixed, and broadband services.
👉 Accelerated Time to Market: Implemented integrated governance for product development, reducing lead times and enhancing cross-functional alignment, which enabled faster delivery of innovative products to market.

This role allowed me to bridge quality management with innovation, driving Orange’s commitment to operational excellence and ensuring that new products were introduced efficiently while meeting high-quality standards.

Director, Quality, Project Management, Innovation

Reporting to Quality Director, provided internal consulting on business process management and improvement projects. Coordinated the transition programme to ISO 9001:2000 compliance.

Supervised the re-design of sales and customer service processes during the implementation of the new Customer Relationship Management Program (CRM).

Head Officer for Quality Management System

Federation EIL, the Worldwide Network of the Experiment in International Living

Member of the Board in charge of business and portfolio development of the EIL affiliates to counterfight downword trends in non-profit educational services sector.

This role allowed me to leverage my passion for cross-cultural education, contributing to EIL’s mission of empowering individuals through immersive, life-changing experiences that foster global understanding and personal growth.

Vice President

European Centre of Youth Cooperation (EIL Poland)

At the age of 17, I co-founded the European Centre of Youth Cooperation, transforming it from an ambitious idea into an influential institution dedicated to youth development, civic engagement, and European integration. This project became a cornerstone of my professional journey, offering unprecedented exposure and collaboration with high-profile stakeholders, including the Polish President, government ministries, and European institutions. 

Key achievements include:
👉 Strategic Program Development: Designed and led programs in youth leadership, civic education, and intercultural exchange, securing sponsorship from major entities like the European Commission, Council of Europe, and various international foundations.
👉 High-Level Advisory Roles: Appointed as a youth representative on governmental advisory councils focused on European integration, where I provided insights on policy development and youth initiatives at the national level.
👉 International Partnerships & Recognition: Established partnerships with government agencies and global organizations, which positioned the Centre as a recognized leader in youth cooperation and innovation, earning recognition from key European institutions and local authorities.
👉 Community Impact: Built a vibrant network that empowered young people across Poland to participate in projects that fostered intercultural understanding, equal opportunities, and community development.

This experience set the foundation for my career in international collaboration and strategic program management, teaching me the power of grassroots initiatives and cross-cultural partnerships to drive social change and policy impact.

Founder and Secretary General

🚀 Driving AI-Powered Growth & Customer Transformation across Iberia & South America

I specialize in scaling businesses through AI-driven personalization, loyalty, and data-driven customer engagement. At Synerise, I lead our regional expansion and drive the adoption of AI & Big Data technologies, including BaseModel.ai, to empower enterprises in retail, eCommerce, telco, and financial services.

With over 20 years in digital transformation and customer experience, I have led initiatives that:
✅ Increased revenues by 25%
✅ Boosted NPS by 30 points
✅ Reduced operational costs by 40%

Throughout my career, I have bridged the corporate and startup worlds, aligning AI innovation with scalable business growth. Previously, as a Director at Orange (Poland & Spain), I led customer experience and multichannel transformation programs, achieving substantial digital adoption and operational efficiency gains.

Key Focus Areas:
✔ AI-Powered Growth & Innovation
✔ Hyper-Personalization & Behavioral Data Science
✔ AI-Driven Customer Engagement & Loyalty
✔ Strategic Market Expansion & Business Development
✔ Enterprise AI Adoption & Digital Acceleration

Let’s connect to explore how AI & Big Data can transform customer engagement and drive business growth!

#cx #digitalcx #ai #data #innovation #growth #personalization #cdp #loyalty #omnichannel #saas #scaleup

Taplio

Tomasz Smardzewski's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Tomasz Smardzewski's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Tomasz Smardzewski's Linkedin Analytics