Fractionals United

Fractionals United is the leading global community for Fractional Leaders.

It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support.

Companies can also take advantage of the community if you're in need of Fractional Leaders to help grow your business.

Member

Tomek Chojnacki

I draw on my experience with B2B tech companies to act as a fractional Chief Marketing or Chief Growth Officer.
- setting up marketing operations with a focus on demand gen
- improving underperforming growth engines
- marketing and growth consulting, advisory, and mentorship
- recruitment support

Fractional CMO/CGO

Human agency - acquired by TenderHut group

- Running the process of joining the company to TenderHut group (merging teams, setting up a new organisational structure, management, internal comms, workflows, etc.)
- Setting up marketing budgets and marketing mixes for all TenderHut group subsidiaries
- Continuing to serve as the primary marketing advisor for TenderHut group subsidiaries
- Cooperating closely with multiple stakeholders: TH group board and senior management of its subsidiaries
- Creating extended service range and offer for Human and ways of communicating it
- Setting up and taking part in new biz generation for Human
- Providing Human teams with leadership
- Day-to-day company management

Chief Growth Officer and Board Member

TenderHut

- Strategic ownership over demand generation and inbound marketing initiatives for multiple subsidiaries
- Initiating and supporting close collaboration among all marketing teams
- Working at the interface of several areas: marketing, sales, services/products, HR/EB, finance
- Conducting sales&marketing funnels analyses
- Problem-solving, growth gap/opportunity spotting
- Budgeting and forecasting
- Cooperating closely with multiple stakeholders: the board and senior management

Group Head of Growth

- Setting up and developing the Group's inbound marketing operation (for ten subsidiaries)
- Creating strategies, workflows, setting KPI's and ways of measuring them
- Being a central point of contact for demand generation activities for all subsidiaries
- Initiating demand generation programs and lead generation projects
- Taking part in the recruitment and sourcing process of expert staff
- Cooperating closely with multiple stakeholders and senior management
- Budgeting and forecasting
- Building from scratch and leading an inbound team of 8+

Meeting Application

- Running company's marketing operation (inbound)
- Creating strategies, setting and following KPIs
- Structuring all marketing initiatives
- Introducing advanced analytics, lead scoring, marketing automation, and conversion path optimization
- Leading a team and coordinating freelancers work

Chief Marketing Officer

RightHello

- Running company's content marketing operation
- Overseeing content ideation, creation, and distribution
- Leading a team and coordinating freelancers' work
- Designing and implementing conversion path and lead nurturing strategy
- Running company's newsletter and marketing automation
- Analysing results and introducing improvements

Content Marketing Manager

Raben Group

- Overseeing all online channels on a group level
- Running and developing a content marketing project
- Social media management
- Paid media supervision
- Company magazine relaunch & coordination
- Website content management

Group Digital Marketing Specialist

Get Noticed!

- Planning and supervising the editorial&publishing calendar
- Participating in digital content marketing strategy creation, development, and execution
- Creating and editing online content
- Supporting social media posts creation

Managing Editor

Moto Biznes Media sp. z o.o.

- Creating publishing house strategy
- Supervising new products launches
- Day-to-day management
- Team supervision
- Sales negotiations

CEO & Co-Founder

- Creating publishing strategy of Biznes Car printed magazine along with cooperating website and social media
- Editorial and publishing supervision
- Leading a team of journalists and brand managers
- Public and media relations
- Creating programs of conferences and business trainings
- Conducting conferences and business trainings

Editor in Chief

dobocom

- Communication of Grupa Bemo Motors (press releases, internal magazine, social media)
- Co-creation and execution of the CSR project "Think Blue" for Volkswagen Group Polska

PR Account Manager

Growth for complex B2B tech services and products | Fractional CMO/CGO

I'm a hands-on, revenue-oriented B2B marketing leader with 15 years of experience in B2B communications.

I specialize in setting up and improving demand generation programs for B2B companies with long sales cycles, high-value contracts, and complex services or products.

Visit tomekchojnacki.com to learn more about me.

Taplio

Tomek Chojnacki's Linkedin Analytics

Tomek Chojnacki

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Tomek Chojnacki's Linkedin Analytics

Tomek Chojnacki

Want to drive more opportunities from LinkedIn?

Tomek Chojnacki's Linkedin Analytics