Flutter UK & Ireland

Growing and leading a world-class Business Agility Coaching and Consulting capability - delivering targeted, measurable impact and guiding the transition to product-led operating models.

Principal Agile Coach

Created and led an internal Consultancy Model, delivering tailored consulting, coaching, mentoring, and facilitation services to tackle systemic challenges, delivering annual benefits exceeding £1m through reduced friction and increased capacity, while also establishing a clear pathway for colleagues to progress towards professional consulting roles;

Successfully launched and expanded a global Agility Community of Practice, growing to 500 colleagues, providing structured and sponsored events bringing together internal speakers and external industry expertise to encourage collaboration and alignment;

Led Leadership Teams in transitioning from project-led to product-led ways of working, evolving communication methods, metrics, organisational structures, and behaviours to optimise for increasing customer centricity, emphasising product strategy ownership from discovery to delivery;

Designed and facilitated strategic workshops across multiple tribes, guiding leadership teams to clearly define Vision, Mission, Objectives, Strategies, and Tactics (VMOST), providing actionable steps, required behaviours and capabilities, and credible execution pathways;

Led successful consulting engagements with Emerging Technology teams, establishing international distributed teams and defining effective working practices to rapidly support innovation in AI, Quantum Computing, and edge technologies;

Provided strategic advice to the Global People Leadership Team, supporting the creation of actionable pathways to convert organisational strategies into actionable plans, supported communities, working groups, clearly defined roles, and outcome-focused roadmaps;

Established and evolved inner-source platforms to accelerate organisational knowledge sharing, alignment, innovation, and discoverability, including an enterprise-wide Body of Knowledge, Team API, and Template Repository, benefiting 150+ teams.

Principal Agile Delivery Lead

Agile Yorkshire

Doing agile stuff to create, cultivate and organise a great community of collaboration, expertise and inclusivity for agile, agility and leadership professionals across Yorkshire and beyond!

Board Member

that Agile

Providing professional coaching, expert mentoring, facilitation services, and training for agile, DevOps and product teams across the FinTech, Marketing, Cryptocurrency, and public sectors;

Delivering impartial and unbiased team, organisation level, and problem specific diagnostics, providing clients with insights into the systemic roots of symptoms and their resolutions;

A trusted advisor, partnering with leaders and companies to develop more responsive delivery methods, principles and ways of working, to increase innovation, detect risks earlier, and achieve more confident forecasts.

Principal Agile and DevOps Consultant

Sky Betting & Gaming

Guided the merger of two high performing platform and reliability engineering teams, providing coaching, mentoring, facilitation, and training to seamlessly align ways of working, establish and grow a shared culture, whilst maintaining a responsive, quality service to other teams;

Provided executive coaching and mentoring to directors and VPs in agile leadership, enabling the creation of authentic, innovative cultures focused around clearly articulated OKRs, reducing time to value on multi-year programmes to weeks, whilst reinvigorating strategic initiatives;

Established a professional coaching, mentoring, and consulting service within the group, embedding coaching ethics, growing a client base, creating coaching agreements, development plans, whilst measuring and demonstrating benefits achieved at business and personal levels;

Grew a cross-company team to develop, maintain and innovate an app container deployment pipeline and toolkit using K8s, focusing on a seamless developer experience, reducing app deployment times from months to days, whilst improving platform observability and security;

Led the introduction of Complexity Theory within the Flutter Group, providing leadership, training, and mentoring in deploying Cynefin across domains and communities of practice, accelerating team learning, reducing risk, and increasing forecasting confidence;

Aligned risk communication across programme, project, and delivery teams, leading disciplines to create a ubiquitous language to communicate risk and changing conditions early and with increased clarity articulating paths to resolution and creating a ‘no-surprises’ environment;

Implemented a suite of bots, bringing the monitoring and alerting metaphor to delivery updates, enabling engineers to signal progress, warnings and key decision points, improving, transparency, expectation management, and increasing team self-management.

Senior Agile / DevOps Delivery Lead

Forecasting and Decision Making - Launched and directed a community initiative to increase the understanding of Estimates and Forecasts across teams, creating a consistent language,  establishing a regular re-forecast and communication cadence, improving delivery confidence, and increasing decision frequency and sustainable working practices. This was embedded through the improved availability of metrics and toolings, paired with a collection of new 'delivery behaviours and habits, encouraged across the delivery community and leadership team. 

Work Visibility - Developed an initiative to increase work visibility at a squad and tribe level, providing delivery practitioners and senior leaders with improved confidence and insights into the types of work moving through teams and programmes at any time. This enabled more effective planning and sustainable working practices, shifting teams and leadership decisions from reactive to proactive decision-making, reducing toil whilst increasing roadmap stability. 

Delivery Practices - Embedded a collection of Delivery Practices within the delivery community. These increased collaboration and resiliency between individual Agile Delivery Leads through a 'key products peer review' scheme, reduced barriers between teams and professions by pursuing an 'open by default' communication strategy, and guaranteed staff time for 'deep work' and continuous personal development, improving staff welfare.

Staff Development Plans - Established a Personal Development Plan for each direct report, creating an opportunity for individuals to identify, understand and communicate their strengths, preferred learning and working styles to others, improving performance and confidence. This was supported by a personalised growth plan, enabling each to set out their agile practice journey, the different agile coaching stances they wished to invest energy and grow, and how personal growth could be linked with the wider community and capability.

Agile Delivery Manager

Brought together disparate teams as part of recurring planning to increase roadmap visibility, raising the bar on accurately understanding needs, reducing dependencies and risk to deliver critical business objectives, whilst creating teams in a constant state of readiness;

Defined a range of team collaboration models, including 'pop-up squads' to optimise delivery, reduce lead time and rapidly solve complex problems, leading multiple initiatives, coordinating, removing blockages, and promoting this approach across the company; 

Developed and promoted agile team design concepts across the group and 'delivery recipes' to accelerate delivery in specific contexts and improve predictability; 

Established several cross-company agile communities of practice, enabling staff to sharpen practices, arranging visits to other companies to encourage broader awareness and innovation.

Agile / DevOps Delivery Lead

The Retro Podcast

I'm the co-founder and host of a podcast where I interview leaders and experts in the field of agile, product and coaching.

Founder and Host

South Yorkshire Police

Head of Business Intelligence, Digital Product and Application Delivery, leading a team focused on reliability engineering, analytics, user experience and innovation for Humberside and South Yorkshire Police forces.

Head of Delivery - Digital, Analytics and Apps

Led and grew a highly successful Platform team, delivering a vision of a 'data-driven, people-centred' operating model, promoting roadmap and product stability, reducing toil, and improving security and reliability through promoting a DevSecOps culture;

Delivery of a portfolio of complex initiatives, including customer-facing products, migrations, strategic platforms, and meeting compliance requirements, improving cross-team planning effectiveness through a culture of open communication and continuous alignment;

Skills: Leadership, Management, Application Support, Scaling, Reliability, Cloud, Kanban, Product Roadmaps, Coaching, eXtreme Programming, DevOps, Paired Working, Demand Management, Predictive Analysis.

DevOps Delivery Lead

Developed and led a successful group-wide agile training programme for engineers, product managers and business analysts, providing mentoring and learning packages across the group to grow the agile delivery capability.

Agile Trainer - SBG Tech Academy

Customer Account Squad Lead, providing delivery management, team coaching and structuring to support applications, products and the development of new features. Focused on growing multi-disciplined, complimentary teams (contractor and permanent staff) that are highly resilient, practicing continuous delivery. 

Established and grew a high-energy programme team (20+) to deliver a next-generation Login service to support business growth, improving customer experience and ensuring business readiness, whilst cultivating an Agile, DevOps and Product focused culture;

Tightly aligned Service, InfoSec, and Ops teams to create a delivery lifecycle accelerating product delivery in regulated markets, shifting-left on operational readiness and compliance;

Brought together multiple teams in response to the GDPR Consent need, quickly creating a high performing team with alignment across legal, marketing and CRM to successfully meet challenging compliance milestones;

Led the delivery of a company-wide programme to improve gambling self-exclusion, aligning multiple teams, whilst automating delivery metrics to gain early high delivery confidence;

Developed and led a 'War Games' initiative to stress-test new products, bringing together business functions to validate products' robustness before release, encouraging 'end-to-end' service thinking and enabling the successful launch of complex cross-organisation deliveries.

Skills: Leadership, Business Intelligence, Metrics, Impact Mapping, User Story Mapping, Team Building, Hack Days, Stakeholder Engagement, Kanban, Theory of Constraints, New Service/Product Commissioning, War Games, BDD, Product Roadmaps, Coaching, eXtreme Programming, DevOps, Paired Working, Demand, Incident and Team Performance Management, Predictive Analysis.

Agile Delivery Lead - Login, Account and Safer Gambling Squads

UK Home Office

Head of Value Stream for a service transformation programme (40+ staff), directing a combined delivery and policy redesign group, coordinating with departments across government to create a collaborative, fast-paced, focused delivery capability, and culture; 

Agile Delivery and Chapter Lead for the Home Office agile community - leading, developing and managing business analysts, programme managers, delivery managers and engineers;

Created supportive and challenging career development plans to grow professions, embedding a data-driven, people-centred continuous improvement mindset across the group;

Technology Senior Leadership team member, promoting and encouraging a culture of respect, autonomy, and accountability, working with peers across government to align roadmaps, manage dependencies and mitigate risks to increase overall effectiveness;

Established the role of ‘Policy Owner’ in strategic, User Centred Design programmes, reducing decision making time by 70%, and creating a successful operating model for future initiatives; 

Managed suppliers (T&M and outcome contracts) and Invitations to Tender, creating a collaborative partner environment, improving value for money, and increasing delivery capability;

Led the application of Validated Learning, hypothesis-driven development, Theory of Constraints and DevSecOps concepts to reduce risk, optimising product development flow within teams, allowing early product release and increased InfoSec confidence.


Skills: Scrum, Kanban, XP, SAFe, Agile Coaching, Lean Startup, Validated Learning, Product Management, Red Teaming, Service Strategy and Design.

Senior Delivery Manager / Agile Lead / Release Train Engineer / Value Stream Engineer

Lead for Digital and Innovation Services, responsible for public and internally facing digital product, service design and delivery, providing strategic services to accelerate the merger of two organisations and their channels;

Established, recruited, and developed product, support, and infrastructure teams to create a new, Digital Portfolio, defining governance structures to provide executive direction with autonomy, delivering market-leading digital contact and intelligence platforms;

Implemented a demand management and portfolio system across two organisations, establishing an enterprise-level Kanban system to prioritise work, improve capacity forecasting and surface dependencies, reducing work in process by 80% and shrinking delivery lead times;

Digital Transformation Programme Lead, directing the delivery of an enterprise-wide platform to enable secure access to policies and business intelligence in 'no more than two clicks';

Led the delivery of a first to market online crime tracking portal, building a team of Product Owners and engineers, whilst guiding the organisation in establishing agile delivery as a preferred product delivery approach.

Skills: Digital, Social Media, Corporate Communications, Product Management, Service Strategy and Design, Business Case Development, Scrum, Kanban, XP, SAFe, Coaching, Validated Learning. 

Technologies: Platform Agnostic

Digital and Innovation Services Lead

Responsible for leading and coaching a cross site team managing IT asset procurement, suppliers and service contracts.

Skills: Service Management and Recovery

Interim Commercial Services Manager

Led a technology portfolio across two businesses, creating a single highly resilient professional services group, coordinating work between counterparts, reducing dependencies, and improving forecasting confidence to realise a vision of a modern transformation team;

Led, managed, and grew a multisite team of project managers, business analysts and developers (15+), transitioning staff, projects, and programmes from traditional waterfall approaches to agile delivery principles, shrinking estimate vs actual deviation by 30%;

Directed the delivery management and business analysis of a programme to increase front line policing efficiency using mobile devices, releasing over 100k hours of underutilised capacity, and reducing investigation times;

Agile Programme Lead for an IT estate migration from Windows XP to 10, establishing roadmaps, developing multi-skilled agile delivery teams, overcoming the challenges of delivering heavy infrastructure change and gaining the benefits of an iterative, MVP focused approach.  

Skills: Digital, Social Media, Corporate Communications, Service Strategy and Design, Business Case Development, BPMN, Earned Value Analysis, Facilitation, Prince2, Scrum, Kanban, Demand, Performance Management, Coaching.

Technologies: Java, Oracle Forms, APEX, PL/SQL, Sharepoint, Drupal, Jira.

Projects and Development Team Leader

Provided Business Analysis and Project Management services for a range of strategic projects and programmes including; the delivery of national policy knowledge bases, process reengineering across high risk business units, the design and delivery of software products from internal teams and cloud providers.

Skills: Service Strategy and Design, BPR, BPMN, Business Case Development, Earned Value Analysis, Requirements Specification, UML, User Stories, Scrum, Prince2, Test Cases.

Technologies: Java, Oracle Forms, APEX, PL/SQL, Drupal

Business Analyst / Project Manager

Managed a range of software development projects to successfully deliver large scale web based applications to support; records management, complex training requirements and multi agency investigations.

Skills: BPR, BPMN, Requirements Specification, UML, Use Case Descriptions, Testing, Prince2, Earned Value Analysis, Scrum.

Technologies: Java, Oracle Forms, APEX, PL/SQL

Acting Business Analyst, specialising in business process reengineering to support a range of strategic programmes. Led the standardisation of processes across three organisations to improve quality of service and specification of requirements to support product development.

Skills: BPR, BPMN, Requirements Specification, UML

Technologies: Documentum, HTML, PL/SQL

Acting Business Analyst

Managed the design and development of a procurement system, working with stakeholders to agree just-in-time stock management and processes, preparing requirement specifications, developing software products and overseeing release and review.

Skills: BPR, Requirements Specification, UML, Test Cases. 

Technologies: PL/SQL, APEX, HTML.

Software Developer

Developed a range of software systems to support; stock control, enterprise records management and work allocation, working in software development teams of varying sizes.

Skills: Business Cases, Requirements Specification, BPMN, Storyboards, UML

Technologies: PL/SQL, HTML.

Student Analyst

An experienced Agile and Product Delivery Leader specialising in building high-performing, innovative product teams. 

An expert in Business Agility, Agile, DevOps, and product-led transformations, with a proven track record of delivering change across Fintech, Entertainment, Gaming, Crypto, and the Public Sector. 

Partners closely with senior leaders and teams, providing tailored coaching, facilitation, mentoring, and consulting, clarifying strategic goals, developing and aligning organisational capabilities, and delivering sustainable roadmaps that evolve organisations, empower and motivate teams, to reduce the lead time to impact.

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