COMPAIR Design Studio

Business Development:
• Developing international partnerships with industrials (US, China, UK, EU, Cognac), including the pursuit of collaborations and business strategies
• Leading product development projects by bringing together all the industrials in the supply chain, co-creation, technical exchanges, budget ROI
• Participation in events (LuxePack Monaco, Les Places d'Or, France Quintescence, Les Spiritives, Whisky Live Paris) to explore new business market opportunities

Brand Content Production for Launch Campaigns :
• Working for luxury spirits brands (Maison Ferrand, Maison Villevert, Maison Tessendier, Maison Raynaud...) with marketing teams to ensure creative campaigns align perfectly with the target audience
• Project management for new product launches, from planning to execution, ensuring adherence to timelines, managing the global production budget, negotiating service provider
• Creation of a brand platform (storytelling, graphic charter, logotype...)
• Production of material marketing assets (packshot, key visual, digital content, CMS) to support product launches, supervising photoshoot with photographers & bartenders (production management)
• Production of Digital Advertising spot to create captivating videos for launch campaigns, creation of storyboard, supervising 3D motion designers

Industrial Product Packaging Design Conception:
• Conceptualization and development of innovative designs for luxury spirits product packaging in collaboration with glassmakers, decorators, printers (concepts, shapes, textures, 3D prototyping)
• Creation of technical files to ensure product quality and consistency while adhering to industrial feasibility (bottle, stopper, label, box, canister, coffret)
• Use of 3D modeling (CAD) to visualize concepts and designs, creation of 3D technical renders highlighting the visual aspects of the products for impactful visual presentations 
• Research and development ecoconception committed to reduce carbon print

Design Director Branding Product Packaging Luxury Spirits

CY Cergy Paris Université

Design thinking Workshop Teacher

Huawei Consumer Business Group

Supervised a team of 2 designers, in collaboration with 1 trade marketing coordinator and the marketing retail team

Creative Leadership:
• Leading the Design Studio team at Huawei CBG France, guiding the creative process from concept to execution
• Ensuring strict adherence to brand guidelines, preserving brand identity
• Compiling monthly progress reports and achievement updates for directors
• Producing the design visual marketing campaigns for omnichannel (digital & print)
• Rebuilding the France in-store experience (Identity, Visual Merchandising, Gifts, UX), supporting Huawei Opera Flagship store in Paris

Collaboration Performance Analysis:
• Cross-Functional Collaboration with Western Europe design, retail, e-commerce, HMS, and cloud services teams to ensure design consistency
• Weekly performance monitoring and market analysis
• Campaign Localization adapting KSP to the French market, enhancing customer experience online & offline

Material Marketing Production:
• Production of marketing materials for each campaign (OOH & DOOH, Visual Merchandising, key visual, TV commercials, digital ads, social media content, POSM, content for HUAWEI Opera store)
• Production of press release layouts (product launch, Flagship event, KOL invitation, Huawei fan community)

Design Manager Marketing Retail - Huawei France

Working for the Consumer Business Group in international collaboration with the teams of design marketing retail and e-commerce, creation of visual merchandising contents for product campaigns, key visuals, TVcommercial videos, social media contents, design packaging, 3D vizualisation, UX/UI, product testing

Brand Designer & Visual Merchandising

LVMH

Design mission in partnership with Google, creation of AI/data based solutions to improve the practices of LVMH Maisons, production of a Business Case Mockup in-house

Media Data/AI Design Consultant

Orange

Collaborative project (School Partnership with Hetic) • Design of an innovative AR service for the future of 5G, AR prototyping, exchanges and collaboration with developers at HETIC school

AR Designer & UX Research

Banque de France

Hackathon at the Banque de France's Lab - 24H - Innovative digital solution to support entrepreneurs in their economic and financial competences

UX/UI Design Consultant

Design of a promising solution for an advanced human-machine interface, technopush methodology, ideation, concept presentation, exchange with CEA Leti's engineers

Research & Development Innovation High-Tech Advertising

Sony

Hackathon 48H - Design of new board game experiences using NFC technology of SONY (user experiments, animations motion design)

Product Interaction Design

Quividi

Conception and production of user experiences for interactive advertising campaigns in DOOH format with AI, participation in brainstorming sessions with Moët Hennessy Lab and Coca-Cola teams, creation of interactivity models for brands, design conception (UX/UI) of a software based on the Quividi's AI technology and development in co-creation with IT developers and algorithmicists, DOOH experience prototyping phase in-house, 2D/3D animation design of advertising content in collaboration with digital marketing, data-visualization, presentation of the interactive experience at the Cannes Festival of Creativity 2018

Designer IA Interactive Digital OOH & Brand Content

Ultime Sport

Creation of animations and pictograms for websites, trophies et personalized medals, kakemono & flyers, graphic design

Brand Motion Graphic Designer

Multidisciplinary experience across different environmental touchpoints to make our world even more innovative and creative : where tech and luxury meet. I am a Design Manager specialised in product marketing retail, global Customer/User eXperience & agile development methods. Since graduating from Strate School of Design in Paris with a masters degree, I have worked in France on projects for Huawei, LVMH, Orange, Snapchat, Sony, Banque de France, CEA Leti, SNCF, Maison Ferrand, Maison Villevert..

New challenges with specific Hackathon projects exploring AI/Data/AR and Huawei introduced me to the world of technology and innovation by design marketing (Global chinese tech player, world's 5G leader, 200K employees, 120B€ turnover). I love working with brands on the creation and development of their product launch campaigns. I also worked independently for the luxury industry, managing the industrial development of new design fragrances.

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