Small Giants

Pioneering CPG startup in the novel food space, focused on bringing alternative protein-based foods and snacks into the mainstream. I lead sales, partnerships, multi-channel distribution, playing a key role across strategy, marketing, product dev, and as a company’s advocate at trade shows and events.

Successfully secured and managed strategic deals with leading players such as Glovo, Cortilia, Bending Spoons, Foorban, Uncle Food/American Uncle, and more. Actively engaged in high-level discussions with top GDO (large-scale retail) stakeholders.

Head of Business Development

IMAGINE Food&Bev

We blend product innovation with strategic sourcing to help brands create and launch successful food & beverage products. From R&D, sourcing and branding to go-to-market strategies, we provide end-to-end support. A versatile partner for every need: from supplier identification for brand activations and event agencies, to the development of private label products for startups, corporates, luxury brands, sports and beyond.

Founder - F&B Private Label consultant

Università Mercatorum

Examination committee member, supervising and managing university exams.

Subject Matter Expert

Spill - Ready Drinks

Ready-to-drink cocktails on tap. From zero to one - Co-founded and contributed to the venture launch, strategy and set up, suppliers scouting & product dev; responsible for branding, social media, PR, website, organic growth. Sold my shares.

Co-Founder

Parmigià 

Worked on a meal box delivery service offering premium-quality Italian frozen food 🇮🇹🍝. Ran a pilot in London, generated €8K+ in merchandise sales in a few months with zero marketing spend. Secured €100K+ in expressions of interest from investors. Chose to discontinue the project due to challenging market conditions and a relatively slow fundraising process. To me, a valuable hands-on experience in product development, branding and logistics, investor relations, and team.

Founder

Macai

Supported the launch of the first Italian quick grocery player backed by top international VCs
• As CEO's right hand, pivoted company from national online supermarket to quick grocery player within one month and raised $3M (biggest pre-seed round in Italy)
• Head of Operations and Interim, set up early operations, hired and managed a team of over 20 drivers and warehouse workers
• Co-managed expansion, scaled the company from 0 to 3 cities in less than 6 months
• Co-built the early business and tech team, growing it from 3 to over 20 employees in just 3 months

Venture Developer

Accenture

• Conducted data analysis and served as PMO assistant for a major telco market project
• Designed new business processes and prepared market info material
• Received full-time analyst offer, declined to pursue my entrepreneurial experience

Management Consulting

iStarter

Italian angel-led start-up accelerator based in London.
• Provided executive and administrative support to CEO on a daily basis
• Provided consulting services to CEOs and CFOs at two early-stage startups: CaeliNova in the aerospace-medical industry and NativeVideo, a video-recording solution for Salesforce users
• Launched updated version of iStarter deal inflow platform

Business Analyst - CEO’s shadow

Winelivery - L'App per bere!

Italian startup offering on-demand and quick delivery of high quality alcoholic beverages.
• Assisted CEO with all aspects of venture launch, management, and company growth
• Managed business relationships for co-marketing/co-selling campaigns
• Received full-time offer

Business Development - CEO’s shadow

Hands-on experience in Business & Product Development, Sales and Marketing, Finance and Strategy. Deeply passionate about technology, food & product innovation, branding, and the transformative potential of AI.

É troppo presto per parlare di Panettone? 🙄

Con Small Giants lo scorso anno abbiamo lanciato il primo panettone con farina di grillo. Ed è stato un gran S-U-C-C-E-S-S-O! 

Considerata la produzione artigianale, e la tiratura estremamente limitata, stiamo iniziando a raccogliere manifestazioni di interesse aziendali. Possiamo realizzarlo anche in co-branding!

É una fantastica, e super innovativa, idea regalo per Natale. Se ci stai pensando e vuoi informazioni, batti un colpo 😉

Tommaso Vitiello

Con IMAGINE Food&Bev abbiamo supportato Mustard | Agenzia Creativa e @Freevola per il loro evento “Freevola Sniff & Taste” a Milano.

Mustard | Agenzia Creativa ha creato per il brand di fragranze un’attivazione in-store fighissima: ogni profumo è stato abbinato a un macaron nella stessa tonalità del packaging, per creare un raffinato viaggio multisensoriale.

La sfida era trovare un fornitore in grado di realizzare macaron con ganache personalizzate nei colori palette di FREEVOLA, e gusti che rispecchiassero la piramide olfattiva dei profumi, rispettando budget e garantendo flessibilità.

In soli 2 giorni con IMAGINE Food&Bev abbiamo selezionato il partner giusto, riducendo drasticamente il loro impegno in un processo spesso lungo, e consentendogli di dedicarsi ad altre attività strategiche per il successo dell'evento.

Vuoi testare fragranze e Macaron? 🫧🍭😋 L’evento è live fino a domani, a Milano presso Lively Profumerie in Via Garibaldi 2.

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